Document 9655425
Download
Report
Transcript Document 9655425
Matakuliah
Tahun
: U0504 Periklanan II
: 2009-2010
Creative Thinking
Pertemuan 1
13 pertemuan
- Tidak ada off class
- Tugas mandiri
- Tugas kelompok
- UTS
- UAS
Bina Nusantara University
3
Pembagian kelompok
Dibagi per kelompok agency
Beri nama kelompok dan buat
kartu nama.
Bina Nusantara University
4
Every one is Creative
What stops you?
Bina Nusantara University
What starts you?
5
Creativity (Kreativitas):
the merging of IDEA disampaikan which have not been merged
before.
New IDEA are formed by developing current ones within our minds
Bina Nusantara University
6
Creativity
Bina Nusantara University
VS
Innovation
7
What is Innovation
Innovation is putting an idea into practice. If an idea remains just an
idea, there is no innovation.
Is the pay-off when an idea becomes an outcome. Ideas are
wonderful toughts but they are worth until they are implemented
Innovation gets started when we evaluate our many ideas and
decide which one(s) are worth the time and effore to bring to fruition.
Bina Nusantara University
8
Bina Nusantara University
9
Brainstorming
proses IDEASI untuk mengeluarkan ide-ide sebanyak mungkin.
Melihat dari berbagai sisi
Bina Nusantara University
10
Bina Nusantara University
11
Remember
When you’re in brainstorming session, please remember this:
There is NO one right answer
Don’t Judge the IDEA
Don’t Kill the IDEA
Always say Yes, what’s next..?
Bina Nusantara University
12
The End
Bina Nusantara University
13