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•BTL
•Events
•Market Research
•Consultancy
Mumbai
Delhi
Scope of Services …
Promotion
Road Shows
BTL & Events
Corporate Events
Alliances & Co-promotions
Market Research
& Audits
Exhibitions
Theme Parties
Entertainment Shows
Field Survey
Sales Team Audit
Retail Audit
Mystery Shopping
Customer Satisfaction Survey
Also support in any kind of
Creative, Logistics, Printing and
Fabrication requirement
Hansaplast
“Brand awareness Campaign”
Objective: Create awareness for the
Hansaplast as top of mind brand for sticking
plaster (bandage).
Task at hand:
-Create a bonding with the kids at the age
group of 6 to 12 years.
Strategy:
Creating an association with the schools for
the sports day event by setting up a first Aid
Centre
Also distributed gifts, prizes and trophies to
the winners
Execution:
- A branded kiosk was setup at selected
schools.
- Promoters used as a tool to engage with the
TG
-Promoters where given a proper training for
the first aid centers
Result: A great branding opportunity was
created with directly hitting the consumers
Mumbai – Thane - Raigad
More Activities for Hansaplast
Gifts
distributed
Tie-ups with the
Navratri Mandals
Zero B
“Lead Generation Campaign”
Objective: Create awareness and generate
leads.
Task at hand:
-Using School as a medium need to generate
leads
Strategy:
Creating an association with the schools for
ZeroB drawing competition
Also distributed gifts etc to the class
Delhi
Execution:
-Branding was done at the selected Schools
-Distribute sheets to all the kids from Std 1-4
- Promoters used as a tool to engage with the
TG
-Promoters created awareness for the need of
drinking clean & Hygienic water
-Distributed sheets where collected from
schools 2 days later
Result: Avg. 250 leads were generated per
school
VLCC
“VLCC Road Show”
Objective: Create awareness and generate
leads.
Task at hand:
-Using Float as an interaction medium need
to generate leads
Strategy:
Conducting Body Composition Analysis
(BCA) and guiding the TG for the VLCC
services.
Also distributed discount vouchers
Execution:
-Branded float was created
-The activity took place in and around
Mumbai
- Promoters used as a tool to engage with the
TG
Result: More than 300 BCA was done during
the road show
Mumbai – Navi Mumbai
VLCC
“Centre Launch”
Objective: Manage a launch event.
Task at hand:
-Using the launch as a PR activity
manage the event
-Venue setup with backdrop
Navi Mumbai
RichFeel
“Lavasa Car Rally”
Objective: Manage the branding of the
during the car rally event of which Rich feel
was one of the sponsors.
Task at hand:
-Parallely setup had to happen in Mumbai
and Lavasa near Pune.
-At lavasa agency was required to set up a
spa
Execution:
-Branding was done at the prominent
positions
-Created Graffiti Walls at both the venues
-Manage the celebrities coming to the centre
Mumbai – Lavasa
I Mobile
“I Mobile Road Show”
Objective: Create awareness and generate
Sales.
Task at hand:
-Connect to TG and push dealers to sell I
Mobile
Strategy:
Conduct the road show near mobile shops
and involve TG in various activities
Execution:
-Branded float was created
-Spinning wheel was used to interact with the
TG
- Put up merchandising at the stores during
the course of the activity
- Lot of prizes where distributed during the
activity
Result: More than 500 stores where covered
in the target cities
Ambernath – Ulhasnagar – Pune- Kolhapur
Bharti AXA
Managed 8
Pandals across
Mumbai & Navi
Mumbai
Panasonic
Road Show
Mumbai, Navi Mumbai,
Thane, Pune, Surat, Vadodra,
Nasik, Kolhapur &
Aurangabad
Panasonic Mall Activity
Mumbai, Navi Mumbai, Thane, Pune,
Surat, Nasik, & Aurangabad
School Contact Program for HPCL in Nagpur, Ahmadabad, Surat,
Indore and Bangalore. Covering 55 Schools in 5 cities
Tuborg ‘s Convergys
Corporate Party
Thane
Kingfisher
Managed in 10 Pubs across Mumbai
Seminars, Conference &
Exhibitions
Thanks & Regards
Srinath
Gurmit Singh
Mob: 9819024686
Mob: 9892372714
[email protected] [email protected]