BusinessPlan (2)
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Business Plan
Karisha Devlin
Agricultural Business Specialist
Agenda
Introduction
The importance of a business plan
Key elements of a business plan
Tools
Computer time & questions
What is a Business Plan?
Written document that:
Defines your business
Identifies your goals and mission
Serves as your business “resume”
Why is a Business Plan Important?
Roadmap for your business
Gives you a better chance for success
Required by financial institutions
Helps communicate goals and objectives
Forces you to look at whole business
Stimulates development of new/future
business opportunities
Elements of a Business Plan
Executive summary
Farm description
Strategic plan
Production & operation
Marketing plan
Personnel plan
Financial plan
Executive Summary
Doorway of business plan
A one-page overview of business
Placed in the front, but done last
Summarize key points
Content depends on purpose of plan
Farm Description
Business type and size
Location
Facilities
History
Ownership structure
Strategic Plan
Mission statement
Goals
Business Strategy
Where you want the business to go
and how to get there
SWOT
Mission Statement
A description of what you and/or your
business hope to do and be
Values
Vision
Purpose
Goals and Objectives
Goals
Dream with a deadline
Desired outcomes for your business
Short term (within one year)
Long term (2-5 years)
Objectives
Strategies for reaching goals
Production and Operation
Crop system
Livestock system
Other enterprises
Marketing Plan
Marketing strategy
Marketing resources
Promotion and distribution
Inventory and storage management
Personnel Plan
Family and hired labor
Management team
Consultants
Personnel management
Financial Plan
Financial statement
Balance sheet
Income statement
Cash flow statement
Long range projections
Projected profitability
Capital required
Asset management
Tools
Books
Agricultural Business Specialist
Examples
Assistance
Software
FINPACK Business Plan
Questions
Karisha Devlin
[email protected]
573-633-2640