Transcript Introduction to the Critical Path-BD

The Critical Path
Flagship Issue
Map Issue
Point of Intervention
What will make this
happen ?
Critical Path
What do we need to
do ?
Issue map
Intervention chose and test
Plan and test
critical path
Refine for
effective
communication
“it’s a complex issue”
Don’t communicate ‘the issue’
Communicate one line of it
Communicate one line of it - one step
at a time - one step per project
In practice, for each project, one
step
Critical paths
What are the critical steps, the changes you need to see, to
achieve the objective ?
Instrumental Campaign
Where we are –
world as it is
Where we want to
get to – campaign
objective – world
changed
Campaign
pathway
But the world is rarely simple and we can rarely get a significant
change in one step
Instrumental Campaign
Where we are –
world as it is
1st change
Where we want to
get to – campaign
objective – world
changed
2nd
change
3rd change
4th change
End
objective –
end result
Instrumental Campaign
Where we are –
world as it is
1st change
Where we want to
get to – campaign
objective – world
changed
2nd
change
3rd change
Critical Path
Comes from issue
mapping and
analysis
4th change
End
objective –
end result
Instrumental Campaign
Where we are –
world as it is
Where we want to
get to – campaign
objective – world
changed
1st change
1st set of
campaign
activities
2nd change
2nd set of
campaign
activities
3rd change
3rd set of
campaign
activities
4th change
4th set of
campaign
activities
5th set of
campaign
activities
End objective –
end result
Instrumental Campaign
Where we are –
world as it is
Where we want to
get to – campaign
objective – world
changed
1st change
1st set of
campaign
activities
2nd change
2nd set of
campaign
activities
3rd change
3rd set of
campaign
activities
4th change
4th set of
campaign
activities
Campaign Communication Outputs –
story and pictures
5th set of
campaign
activities
End objective –
end result
Example Brent Spar
Solid waste
radwaste
Oil installations 95
Brent Spar
A
B C D E F
hazchems within a
generation
No waste dumping in NE Atlantic OSPAR region
Clean seas
A
Z
‘instrumental’ campaigns – where
one thing leads to another
http://www.youtube.com/watch?v=_ve4M4UsJQo
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