Transcript Evian.ppt

•French Brand of Mineral Water
•Comes from sources near the south shore of
Lake Geneva
•Owned by Danone Group, a French
Multinational
•Entered US Market in 1978
•High-end image , popular among Hollywood
celebrities
Evian’s Live Young campaign is a Viral smash
with now over 17,000,000 views.
According to adage.com Evian’s Live Young
Campaign has smashed all previous viral
campaigns when released.
Evian has generated new business due to the
buzz that this viral campaign has generated. The
buzz was generated by its cuteness factor, its
weirdness factor and, for having multiple
creative iterations.
This ad campaign uses all forms of encoding:
•Verbal
•Graphic
•Musical
•Animation