Transcript Advertising Notes

ADS ARE
ALL
AROUND
US!
Nostalgia
Bandwagon
Transfer/
Fantasy(Rich
& Famous)
Humor
Sense Appeal
Statistics
Testimonial
Fun and
Friendship
Sex Appeal/
Romance
Great Outdoors
NOSTALGIA
Uses plain folks, it
takes people back to
the good old days and
focuses on reliability.
BANDWAGON
Convinces you that everyone is buying this
product.
TRANSFER/FANTASY
Using superheroes, beautiful people, and super
athletes to sell products.
HUMOR
People will remember products because it
makes them laugh and purchase the
product because of positive association.
HUMOR
TESTIMONIAL
Important or well known people testify that they
use the products and so should you.
STATISTICS
Impressive facts and stats draw people in,
even if they have little or no meaning.
SENSE APPEAL
This includes sounds or pictures that appeal to your senses or
emotions.
FUN & FRIENDSHIP
These ads convey
that using this
product will
increase your
popularity and
happiness.
ROMANCE/SEX APPEAL
Show romantic situations use
“sexy” models.
What is beauty?
ROMANCE/SEX APPEAL
Do models really look like that?
FOOD PREPARATION
Why does that burger
look so good?
WHAT ADVERTISING
TECHNIQUES
APPEAL TO YOU??
Hard Sell Techniques
MAKE A "TIMELINE." ARTIFICIAL
TIMELINES ARE A MAINSTAY OF THE HARD
SELL. THE SALES PERSON OR THE
CAMPAIGN CREATES A SENSE OF
URGENCY (EX: THIS IS THE LAST ITEM IN
STOCK! CALL TODAY!) TO TRY TO GET
IMMEDIATE SALES.
HARD SELL TECHNIQUES
Introduce a "limited offer." Creating
limitations other than time help make a
consumer think they are getting a
"special opportunity", but that is not
always the case.
HARD SELL TECHNIQUES
Price manipulation. "We'll give you this
product, a 100.00 value for ONLY 59.99
Free add-ins. "If you order now we will
throw in an extra snuggie for FREE."
2 for the price of 1. In most cases items
are marked up from original price.
PUFFERY
IN INFOMERCIALS
When advertisements make products look spectacular.
Often times the product does work…just not as well as
seen on TV.
PUFFERY
When advertisements make products look spectacular.
Often times the product does work…just not as well as
seen on TV.
PUFFERY