Transcript COTM 10,11

Call of the Mall
Status Anxiety and
Back Pockets
Fun
• Intimidated by some stores
• “Somehow, when shopping for women’s clothes, it
invariably comes down to the butt.”
• Diesel store confusing
– “A shopper who requires sales assistance is more likely to buy
than one who shops solo.” $150 jeans, Become a Diesel person
– Wiskers
Bored
• How to entertain?
• Where to place the
entertainment?
• Teenage Girls want
– Hangout-type
– Internet café-coffee
shop
– Movie Theatres
– Socializing area
– Places boys like