Transcript Strategic Alliances Key Concepts & Discussion Questions

Strategic Alliances
Key Concepts &
Discussion Questions
Examples
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Sony Ericsson
Nummi
BOA – CCB
IBM – Lenovo
Apple – BMW
Kellogg – Disney
Why do companies form
strategic alliances?
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Sharing costs & risks
Combining complementary skills
Accessing new markets and technologies
Formulating technical standards
Preempting key competitors
Reserving learning opportunities
Responding to competition
How do we classify
strategic alliances?
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Joint ventures (JVs)
Equity-based alliances
Non-equity-based alliances
Got Milk?
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What’s the logic behind this advertising
campaign?
Coopetition (Brandenburger & Nalebuff 1996):
Even competitors can collaborate
Some other examples:
Star Alliances
Apple – IBM
Microsoft – Yahoo
What could go wrong in alliances? In other
words, how to manage alliances?
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Motives
Expectations
Cultures
Unexpected Changes in competitive
dynamics, strategic priorities, &
leadership
Renault-Nissan:
Case Discussion Questions
1. What was the motive behind the Renault-Nissan
Alliance? What did each party bring to the alliance?
2. How well was the Renault-Nissan Alliance
executed?
3. What benefits has the Renault-Nissan Alliance
generated for each party?
4. What could be the next step of the Renault-Nissan
Alliance?