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U.S. Department of Agriculture
eGovernment Program
eGovernment Executive Council &
Working Group
Program Kickoff Meeting
Greg Carnill, USDA eBusiness Executive
Barbara LaCour and Dennis Egan, USDA eBusiness Project Mgrs
October 24, 2001
U.S. Department of Agriculture eGovernment Program
Agenda
Introductions
Project Review
• Goals and Ground Rules
• Approach, Deliverables, and Structure
• Keys to Success
Agency and OCIO Roles and Responsibilities
Measuring Progress
Starting to Work Right Now
• Crafting a Mission and Vision
• Ratifying Charter
• Immediate Next Steps
Questions & Answers
2
U.S. Department of Agriculture eGovernment Program
eGovernment Framework Project Goals
We have established a number of ambitious Project Goals. Do you have others to add?
• Understand and own the eGov vision
• See eGov as real and here to stay
• Educate about eGov and the opportunities for business
transformation
• Engage and involve all levels
• Recognize, build upon and publicize the Department’s eGov
successes
• Leverage enterprise opportunities, cross-mission area solutions
and sharing of best practices
• Achieve measurable, iterative and cumulative successes which add
value
• Maintain citizen/customer-centric focus
3
U.S. Department of Agriculture eGovernment Program
Project Approach
Duration: October 12th to January 25th.
Parallel Activities.
Significant effort and cooperation across USDA.
Month 1
Month 2
1
2
Project
Work Plan
(1-2 Weeks)
3
Readiness Assessment
(8 Weeks)
5
eStrategy
Methodology
( 9 Weeks)
eGovernment
Strategic and Tactical
Plan
(13 Weeks)
4
6
Month 4
Month 3
Communications Plan
(15 weeks)
4
Governance
( Weeks)
(4
U.S. Department of Agriculture eGovernment Program
Project Tasks and Deliverables
6 interdependent tasks designed to begin USDA’s eGov transformation.
Task 1
Task 1
Detailed Project Work Plan
Detailed project work plan
Task 2
Readiness Assessment
and Analysis
Task 3
Task 2
USDA
eGovernment Planning and
Readiness assessment
and analysisMethodology
Implementation
Project initiation activities that
establish an effective working
relationship, define
roles/responsibilities, outline
project goals and solidify
logistics.
An assessment of the USDA’s
current environment for
eGovernment including future
challenges and trends and key
recommendations to address
new eBusiness developments.
A toolkit representing the
eGovernment planning
process. It will be used to
develop the enterprise-level
eGovernment Strategic Plan
and agency-level eGovernment
tactical plans.
 Kick-Off Meeting
 eReadiness Assessment
documenting how: industry
changes, stakeholder
demands, organizational
limitations, technical
environments and legislative
pressures affect eBusiness at
the USDA
 eGovernment Strategic
Planning Guidebook
including:
 Detailed project work plan
 Progress reporting process
5
 Templates
 Frameworks
 Best Practice Examples
 Samples and Planning
Tools
U.S. Department of Agriculture eGovernment Program
Project Tasks and Deliverables
6 interdependent tasks designed to begin USDA’s eGov transformation. (continued)
Task 1
Detailed project work plan
Task
4
Detailed
project work plan
USDA eGovernment Strategic and
Tactical Plan
Task 2
Readiness assessment and analysis
USDA eGovernment Planning and
Task 5
Task Methodology
6
Readiness assessment
and analysis
Implementation
Communication, Informational, Marketing
Governance Process and Model;
Strategy, and Presentation Materials
Recommended eGovernment Policies and
Standards
A Department-wide
strategic plan that provides
a mission, vision, and goals
to transform traditional
USDA operations to an
eBusiness.
An organizational process and
model including
recommended eGovernment
policies and standards.
Ongoing communication
messages and materials that
ensure awareness,
understanding, buy-in, and
commitment throughout the life
of the eGovernment
transformation process.
 Departmental eGovernment
Strategic and Tactical Plan
including a Corporate Mission,
Vision, Goals, eGovernment
Short/Long Term
Opportunities, and
Implementation Path
 Identification of necessary
policy to support eGovernment
 Communication Plan
 eGovernment Governance
Model outlining leadership,
processes and organization
structures
6
 Awards/Incentive Program
recommendations
 Marketing and information
materials
 Presentation materials
U.S. Department of Agriculture eGovernment Program
Project Structure
The Deputy Secretary and eGov Executive Council will lead this effort. The OCIO and
EGWG will provide facilitation across the Department. And Accenture will support the OCIO
and EGWG.
Project Steering Committee
USDA
Accenture
Dwight Hutchins
Subject Matter
Experts (as needed)
• Technical/Strat specialists
(e.g. CyberSecurity,
CRM, 508, eFILE
• Creating Internet
• Advantage and other KX
• Provide resources and sponsorship
•
•
•
•
• Executive approval of recommendations
Deputy Secretary
CIO
eBusiness Executive
eGov Exec Council
•
Strategy
Technology
Manager,
Manager,
Marty Rodgers Adam Siegel
• Final arbitrators
Project Coordination
and Implementation • Set overall project direction and
Senior Project Management
Accenture
• Participate in review sessions
USDA
• eGov Working
Group
eBusiness
Deputy Lead
guidance
• Ensure resources and participation
• Make decisions and
recommendations
Barbara Lacour
Team Leader
• Ensure coordination of project resources
Process Consultant, Project Manager, • Provide strategic, technical and
Kara Fujita
Dennis Egan
organizational recommendations
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U.S. Department of Agriculture eGovernment Program
Project Structure
The Deputy Secretary and eGov Executive Council will lead this effort. The OCIO and
EGWG will provide facilitation across the Department. And Accenture will support the OCIO
and EGWG. (continued)
Team Leader
Process Consultant,
Kara Fujita
Cultural Assessment
Governance, and
Communications Team
Accenture
USDA
• Org. & Human
Performance Analyst,
• eGov Working Group
as needed
Kelley M. Duggan
• Office of Comm/Web
Team
• Ensure coordination of project resources
Project Manager,
Dennis Egan
• Provide strategic, technical and
organizational recommendations
Strategic and Tactical
Technology Assessment
and Policy Team
Accenture
USDA
• Agency CIOs and OCIO
• Experienced Tech
Consultant,
Daniel C. Anderson
• Analyze organizational • Provide insight into
• Analyze and assess
management and process organizational functions
eInfrastructure
structures
and roles/responsibilities • Make technical
• Develop communications • Assess and communicate
recommendations
plan
needs and priorities
• Develop communications • Provide contacts and
materials
schedule meetings
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Development Team
Accenture
• Strategy
• Ron Anderson, NITC
Consultant, Carole
• Susan Moore, OCIO
Gardner
USDA
• eGov Agency IPTs
• Provide insight into
technology environment
• Analyze industries and
business impacts
• Provide insight into
business functions
• Assess and communicate
needs and priorities
• Conduct stakeholder
analysis
• Assess and communicate
needs and priorities
• Provide contacts and
schedule meetings
• Develop corporate vision • Provide contacts and
schedule meetings
• Create strategy
U.S. Department of Agriculture eGovernment Program
Keys to Success
• eStrategy must flow from Departmental
Strategy/Mission
• Adhere to Principles of Good Strategy
• Top Down and Bottom Up Leadership
• OCIO and Agencies/Mission Areas must
work together
• Communicate, educate, train. Repeat.
• Keep momentum
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U.S. Department of Agriculture eGovernment Program
Agenda


Introductions
Project Review
• Goals and Ground Rules
• Approach, Deliverables, and Structure
• Keys to Success
Agency and OCIO Roles and Responsibilities
Measuring Progress
Starting to Work Right Now
• Crafting a Mission and Vision
• Ratifying Charter
• Immediate Next Steps
Questions & Answers
10
U.S. Department of Agriculture eGovernment Program
Agency Roles and Responsibilities
• Form Agency eGovernment Integrated Project Teams (IPTs)
• Suggested/prospective membership
• EGWG member chairs
• Agency Lead and eGov Exec Council member as ex-officio
• Focus on strategy and implementation, business and tech
eGovernment
Exec Council
Departmental
eGovernment
Working Group
EGWG Ag Rep
CIO/IT
EGWG Agency Rep
EGWG Agency Rep
eGov Exec Council
Member ex officio
Agency eGov
IPT
PRA Rep
CPIC Review
Board Chair
• Be Champions of Change
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Agency Lead
ex officio
Reps from Major
Business Units
Agency
Web Team Rep
Agency
Public Affairs Rep
U.S. Department of Agriculture eGovernment Program
Agency Roles and Responsibilities
• Provide input into Strategy and Tactical Plan
• Comments and feedback on mission, vision, goals, objectives
• Attend and help set up visioning sessions, focus groups, and interviews
• Prioritization of cross-agency, enterprise and interdepartmental
initiatives
• Craft Agency-specific strategies using methodology
• Review overall Plan drafts and provide comment
• Facilitate concurrence of overall plan
• Share best practices
• “Own” Implementation of Agency and Mission Area initiatives
• Be active in enterprise and Mission Area solutions
• Report progress (e.g., Scorecard and Quarterly monitoring
reports)
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U.S. Department of Agriculture eGovernment Program
OCIO Roles and Responsibilities
• Facilitate process on behalf of Deputy
Secretary
• Provide direction and guidance for
eGovernment Program overall
• Conduct Interviews, Visioning Sessions and
Focus Groups
• Draft deliverables for Agency/Mission Area
review
• Develop marketing and educational materials
• Provide support to Agencies and Mission
Areas as requested and to extent practicable
13
U.S. Department of Agriculture eGovernment Program
Measuring Performance
A scorecard or dashboard will be used to measure our performance throughout the Project
and the Program ensuring that the whole Department is participating and moving forward.
Content Area
Content Area Lead Other Agency Contacts
Date Started
Farm and Foreign Agricultural Service (FFAS)
Farm Service Agency (FSA)
Foreign Agricultural Service (FAS)
Risk Management Agency (RMA)
Chris Niedemayer
Frank Tarrant
Heyward Baker
Jerry Patterson, Terrie Ray
Rand Ruggieri
Jeff Williams, Melinda May
10/24
10/24
10/24
Food, Nutrition and Consumer Services (FNCS)
Food and Nutrition Service (FNS)
Center for Nutrition Policy and Promotion (CNPP)
Janice Lilja
Alberta Frost
Peter Basiotis
Chuck Cash, John Donovan
10/24
10/24
Food Safety (FS)
Food Safety and Inspection Service (FSIS)
Jeanne O. Axtell
Jeanne O. Axtell
Greg Curtis
10/24
Marketing and Regulatory Programs (MRP)
Agricultural Marketing Service (AMS)
Animal and Plant Health and Inspection Service (APHIS)
Grain Inspection, Packers and Stockyards Administration (GIPSA)
Kevin Shea
Robert Keeney
Kevin Shea
Gerald D. Bromley
Doug Bailey
Mike Gregoire
10/24
10/24
10/24
Research, Education and Economics (REE)
Agricultural Research Service (ARS)
Cooperative State Research, Education, and Extension Service
Economic Research Service (ERS)
National Agricultural Statistics Service (NASS)
Sara Mazie
Gary Rich
Bob MacDonald
Paul Chan
Marshall Dantzler
Sarah Rocker
Martha Farrar
10/24
10/24
10/24
10/24
Natural Resources and Environment
Forest Service (FS)
Natural Resources Conservation Service (NRCS)
Sally Collins
Dwight Holman
Mike Watts
Daniel Conrad, Mary Thomas
10/24
10/24
Rural Development (RD)
Rural Business-Cooperative Service (RBS)
Rural Housing Service (RHS)
Rural Utilities Service (RUS)
Bill Hagy
Bill Hagy
Dean Daetwyler
Kenneth Ackerman
Pandor Hadjy
10/24
10/24
10/24
Departmental Administration/Staff Offices
Office of Budget and Program Analysis (OBPA)
Office of the Chief Economist (OCE)
Office of the Chief Financial Officer (OCFO)
Office of the Chief Information Officer (OCIO)
Office of Communication (OC)
Office of the Executive Secretariat (OSE)
Office of the General Counsel (OGC)
Office of Inspector General (OIG)
National Appeals Division (NAD)
Priscilla Carey
Dennis Kaplan
Raymond Bridge
Joanne Ellis
Gregory Carnill
Larry Quinn
Bruce Bundick
Vacant
Paula F. Hayes
Tracy LaBarge
Lynda Cornell
10/24
10/24
10/24
10/24
10/24
10/24
10/24
10/24
10/24
`
Barbara LaCour
Vic Powell
Doris Kitchinger
Debbie F. Abix
Bill Pratt
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Overall
Department of Agriculture
10/24/2001
Assemble Agency eGov.
Attendance at
Agency eGov.
Kickoff
Dept. EGWG
Teams*
Meeting
= On track
= Progress needed
U.S. Department of Agriculture eGovernment Program
Agenda


Introductions
Project Review
• Goals and Ground Rules
• Approach, Deliverables, and Structure
• Keys to Success

Measuring Progress

Agency and OCIO Roles and Responsibilities
Starting to Work Right Now
• Crafting a Mission and Vision
• Ratifying Charter
• Immediate Next Steps
Questions & Answers
15
U.S. Department of Agriculture eGovernment Program
USDA eGovernment Mission
The mission should describe the fundamental purpose of an organization or initiative in
concrete terms. It is a concise statement that outlines the identity of the organization, what
it does and where it is headed in the future.
Agriculture’s Mission
“To enhance the quality of life for the American people by supporting production
Agriculture; ensuring a safe, affordable, nutritious and accessible food supply; caring for
public lands and helping people care for private lands; supporting sound sustainable
development of rural communities; providing economic opportunities for farm and rural
residents; expanding global markets for agricultural and forest products and services; and
working to reduce hunger in America and throughout the world.”
Source: USDA Strategic Plan FY 2000-2005. USDA Web site had slight variations in this mission statement.
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U.S. Department of Agriculture eGovernment Program
USDA eGovernment Mission
Mission statements drive the organization’s course and generate a strong organizational
purpose…
“Team with the GE businesses to achieve
technology excellence in current and future
generations of products, processes, and services.
Share technology across GE's businesses.
Ensure leadership technology in all GE
businesses.”- General Electric (GE), Corporate R&D
“To promote the economic security of the
nation’s people through compassionate
and vigilant leadership in shaping and
managing America’s social security
programs”- Social Security Administration
“To provide state-of-the-art Information
Management technology and services to
enhance the Department of State’s electronic
communications. Manage the Department’s
information resources and technology
infrastructure.”- Dept of State, Info Resource Mgt
“To produce an adequate volume of
circulating coinage for the nation to conduct
trade and commerce.” -United States Mint
“Establish Starbucks as the premier purveyor of the finest coffee in the world
while maintaining our uncompromising principles while we grow.” -Starbucks
“To preserve the plants, animals and natural communities that represent the
diversity of life on Earth by protecting the lands and waters they need to survive.”
-Nature Conservancy
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U.S. Department of Agriculture eGovernment Program
USDA eGovernment Mission
Questions to consider when reviewing the Straw Mission…
Straw Mission
“To empower citizens, partners and employees fostering collaboration in a
customer-centric, market-driven, results-oriented organization by utilizing
information and communications technologies.”
•
Does the mission describe the role of eGovernment at USDA?
–
–
–
–
•
Does it articulate our purpose -- what we do now? Aspire to
do?
Does it justify our existence?
How the Program will do its job (i.e., by, through…)
Who our customers are
Is it reflective of USDA’s mission statement?
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U.S. Department of Agriculture eGovernment Program
USDA eGovernment Vision
A vision statement is a compelling assertion about the future…
Agriculture’s Vision…
“A healthy and productive Nation in harmony with the land.”
It serves as the fundamental context upon which the organization
bases its existence and guides its statement of mission.
The vision sets the USDA eGovernment Program apart from other
efforts and establishes an ideal and unique image for a common
future.
The vision is “owned” by top leadership of the organization, and
requires buy-in and commitment from members throughout the
organization.
Source: USDA Strategic Plan FY 2000-2005. USDA Web site had slight variations in this mission statement.
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U.S. Department of Agriculture eGovernment Program
USDA eGovernment Vision
Vision statements should be memorable, drive organizational decisions and generate a
strong organizational identity. Can you tell the bad one?
“Empower people through great software - any
time, any place and on any device.”
- Microsoft Corporation
“Continue strengthening the ability of the
Department of State to achieve IS foreign
policy objectives through effective and efficient
Information Resource Management and
deployment of Information Technology.
Develop and implement sound IT investment
plans, which support mission objectives and
customers.”
“Inspire a dramatic change in what users
expect from their computers, allowing people to
create, capture and communicate their ideas as
never before.”
- Silicon Graphics
“Foster initiative and creativity by allowing the
individual great freedom of action in attaining
well-defined objectives.”
-Hewlett Packard
“Put a soft drink within arms length of
everyone in the world.”
-Dept of State, Information Resource Management
“We help put America through school.”
- Department of Education, Student Financial Administration
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-Coca-Cola
U.S. Department of Agriculture eGovernment Program
USDA eGovernment Vision
Questions to consider when reviewing the Straw Vision…
Straw Vision
“A unified, virtual USDA making a measurable difference in the lives of the
American people and the strength of our communities and economy.”
• Is the vision valid?
• Is the vision compelling? exciting? cool?
• Does the vision encompass what USDA is striving to achieve
from a business point of view? Is it reflective of USDA’s vision
statement?
• Is the vision able to endure? Is it big and bold enough and
able to account for change?
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U.S. Department of Agriculture eGovernment Program
eGovernment Executive Council Charter
In light of the Council’s active involvement in developing and implementing a Departmental
eGovernment Program, we recommend that the group revisit its charter, specifically to
address the following suggestions from EGWG members:
Summary of Changes
• Purpose statement:
 Addressed the need for fostering citizen-centric government
 Emphasized the use of eGov technology as an enabler for delivering USDA products and services
• Authority:
 Included the President’s Management and Performance Management Agenda
• Roles & Responsibilities:
 Modified the membership of agency-specific committees/ integrated project teams headed by each
agency’s Working Group member
 Included additional responsibilities for the Executive Council and Working Group, and added
responsibilities for the OCIO
Handout of revised Charter
22
U.S. Department of Agriculture eGovernment Program
Immediate Next Steps
• Provide comments and feedback on Mission and Vision Statements
for eGovernment at USDA and on revised Charter
Contact Dennis Egan at 202.720.8546 or Barbara LaCour at
202.690.2118 or reply to eGov mailbox at [email protected]
Be prepared to discuss and ratify at next EGWG meeting
• Formulate or reshape your Agency eGovernment Integrated Project
Team (IPT) by Wednesday, October 31, 2001
Send names, titles, email and phone information to eGov mailbox
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U.S. Department of Agriculture eGovernment Program
Immediate Next Steps (continued)
• Convene Agency eGovernment IPT kickoff meetings by Tuesday,
November 6, 2001
Contact Dennis Egan or eGov Team mailbox with date and time of
meeting and if desired to request presence of Project Team at kickoff
• Executive Council members set up interviews with Under
Secretaries. Conducted by eGov Team.
Focused on introducing Program and confirming strategic intent,
priorities and challenges
Schedule between 10/29/2001-11/12/2001 at their convenience.
45 minutes – 1 hour; Sample email request to be sent to you as followup to this meeting
24
U.S. Department of Agriculture eGovernment Program
Immediate Next Steps (continued)
• Executive Council members set up Mission Area visioning sessions
with Deputy Under Secretaries, Agency Leads and key staff:
Schedule between 11/05/2001-11/21/2001 ideally AFTER associated
Under Secretary meeting
2-3 hours; Sample email invitation to be sent to you as follow-up to
this meeting
• Next EGWG meetings on November 7, 2001 and November 28, 2001
There will be other working/visioning sessions in addition to these biweekly ones
25
U.S. Department of Agriculture eGovernment Program
Agenda


Introductions
Project Review
• Goals and Ground Rules
• Approach, Deliverables, and Structure
• Keys to Success

Measuring Progress


Agency Roles and Responsibilities
Starting to Work Right Now
• Crafting a Mission and Vision
• Ratifying Charter
• Immediate Next Steps
Questions & Answers
26