Transcript When did WHAT IF become WHAT’S NEXT? New Technologies | New Opportunities Kyle Priest eBusiness Practice Manager Presented 10.11 11/7/2015 © 2011 Crown Partners.

When did WHAT IF become
WHAT’S NEXT?
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New Technologies | New Opportunities
Kyle Priest
eBusiness Practice Manager
Presented 10.11
11/7/2015
© 2011 Crown Partners. All Rights Reserved.
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WHAT’S NEW = RENEWED INTEREST
WE LIKE SHINY THINGS BUT
WE LOVE DISRUPTIVE THINGS
LIGHT MY FIRE
LET ME AT IT
MAKE ME CRAVE IT
I’M WILLING TO RAVE
ABOUT YOU
OR THE REVERSE
-Apple
11/7/2015
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WHAT’S NEXT MEANS:
WHAT IF:
CUSTOMERS INTERACT MORE
YOU ENGAGE IN THEIR ACTIVE LIFE
YOU MAKE THEIR LIVES
CONSISTENTLY BETTER
CUSTOMERS PROMOTE YOUR
PRODUCTS MORE FREQUENTLY
11/7/2015
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EXPERIENTIAL INNOVATION
MAKE SOMETHING
MAKE IT EASIER
MAKE ME SMARTER
MAKE IT LAST
MAKE IT FUN
HOW I PREFER
WHEN I PREFER
-Name
11/7/2015
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VOICE OF CUSTOMER ON ‘WHAT’S NEW & NEXT’
VOICES CHANGE WITH TIME
SURPRISE ME IN GOOD WAYS
BE CONSISTENT IN OTHERS
EMPOWER ME
HOWEVER I PREFER
WHENEVER I PREFER
WHEREVER I AM
-TMobile
11/7/2015
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WHAT’S NEXT IS ALL AROUND US
ON LINE
IN LINE
NO LINE
PUBLIC WEBSITE
SOCIAL SITE
SHOPPING CART
EXTRANET
INTRANET
CONTENT
AGGREGATOR
CONSUMER
ADVOCATE/INTEREST
EMAIL
LAND PHONE
KIOSKS
DIGITAL SIGNAGE
INTERACTIVE
ADVERTISING
MENU BOARDS
EMPLOYEE AREAS
MOBILE PHONE
SMART PHONE
TABLET
LAPTOP
SERVICE FORCE
IN SKY
SCANNING
11/7/2015
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HOW TO CHOOSE?
‘JUST BECAUSE
YOU CAN
DOES NOT MEAN
YOU SHOULD’
11/7/2015
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INTENTIONAL INNOVATION
‘THE FUTURE
IS OFTEN BEST ENJOYED
WITH A VISION
(& AN IMAGINATION)
’
-TDIndustries
11/7/2015
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TURNING ‘WHAT’S NEXT’ INTO
‘WHAT’S AVAILABLE’
‘GENIUS LIES IN
KNOWING WHAT
TO EDIT’
11/7/2015
PRIORITIZE INNOVATION
FOR RETENTION AND ACQUISITION
LISTENING FOR WHAT’S DESIRED
IMAGINING WHAT’S ATTRACTIVE
IDENTIFYING WHATS VALUABLE
PRIORITIZING WHAT’S FEASIBLE
THINKING BIG
STARTING SMALL
INSPIRING, ACTIVITING PEOPLE
ANALYZING PERFORMANCE
ALWAYS IMPROVING
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DIGITAL PLANNING IS THE PLAN
ALWAYS BE
DOING
TESTING
ANALYZING
LEARNING
IMAGINING
PLANNING
11/7/2015
Can be, well…
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COMPANIES MAKING
REWARDING, RELEVANT, REALITIES
CAPEZIO
MEP
DR. VITA
PVH (& IZOD)
BOSTON CAPITAL
JOHNSTONE SUPPLY
11/7/2015
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THE FUTURE IS OUR RESPONSIBILITY
‘OUR GREATEST
LIMITATION
IS STAGNANT MINDS’
11/7/2015
WHO’S LIFE ARE YOU
IMPROVING DIGITALLY?
WHAT LEGACY ARE YOU
BUILDING?
WHAT’S RIGHT IN FRONT OF
YOU?
ARE YOU ADDING VALUE OR
MAKING NOISE?
WILL YOU “ACT AS IF” AND MAKE
IT HAPPEN?
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THANK YOU FOR BEING HERE AND ALLOWING ME TO SHARE.
MAY I ANSWER QUESTIONS?
Kyle Priest
eBusiness Practice Manager
Presented 10.11
11/7/2015
© 2011 Crown Partners. All Rights Reserved.
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Ipad
TDIndustries Image
Name of grocery in seoul
Edit” quote name
11/7/2015
© 2011 Crown Partners. All Rights Reserved.
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