Transcript Basics of Fundraising Presented by Andrew Sanderbeck for the Infopeople Project The Greatest Gift Around the Room Your Name Your Organization What One Thing You Want from.

Basics of Fundraising
Presented by
Andrew Sanderbeck
for the Infopeople Project
The Greatest Gift
Around the Room
Your Name
Your Organization
What One Thing You Want from Today
What Fundraising You Currently Utilize
Traditional Ways California
Libraries Raise Funds
1. Book Sales
2. Food and Drink
3. Events
4. Donations
5. Grants
6. Partnerships
7. Capital Campaigns
8. Friends Groups
9. Foundations
Library Support Groups
Friends of the Library
The Friends of the Alameda Free Library was established in 1973 with a twofold
purpose:
1) to increase public awareness of the library as an essential part of the community's
educational and cultural facilities; and
2) to support and cooperate with the library in developing library services and
facilities. The Friends sponsor a variety of activities including book sales, children's
programs, and author nights.
Alameda Free Library Foundation
The Alameda Free Library Foundation was founded in 1998 and is dedicated to
establishing strong, private, on-going financial support for the library so that the
library has sufficient funds for programs, materials, and equipment to meet the needs
of our community.
The Alameda Free Library Foundation has sponsored fundraising events, conducted
an annual fundraising solicitation by mail, and received a large bequest from an
estate. The Foundation has eleven board members, meets monthly, and has made
two significant gifts to the Main Library thus far. The Foundation has begun a major
fund drive named “Campaign for a Great Library”. The goal is $600,000 to be raised
in the year prior to the opening of the new Main Library, which is scheduled for
November 2, 2006.
New and Exciting Ways California
Libraries Currently Raise Funds
1. Their Websites
2. The Internet
3. Discard and Donations Programs
4. Community Affiliate Programs
5. Charitable Giving Programs
6. Planned Giving Programs
7. Annual Campaigns
8. e-Philanthropy
New and Exciting Fundraising
MyCause.com
The Tree of Friends
Understanding the Fundraising
Language
Getting on the Same Page
From Annual Fund to
Unrestricted Support
The Basics of Fundraising
Myth
Or
Fact
Why Are We Raising Funds?
• Core – for the basic ongoing
necessities like overhead,
management and administration.
• Project – for an improvement to
the library (computers, repairing
the roof etc…)
• Start-Up – initial money just to
kick-start an organization or
perhaps a long-term project
The Basics of Fundraising
Corporations or Individuals?
Who Gives More?
More than 75% of Gifts Received
by Organizations comes from
Individual Donors!
Are You Surprised Too?
How Do People Support Libraries?
1. Money
2. Endowments
3. Land
4. Buildings
5. Gifts of Books and Materials
6. Insurance Policies
7. Partnerships
8. Volunteering their Time and Energy
Why Do People Support Libraries?
1. To Leave a Legacy
2. For a Specific Reason
3. To Be Recognized
4. To Make a Difference
5. Because They Were Asked
6. Because Giving Feels Good
7. To Pay Less Taxes
8. For Personal, Undisclosed
Reasons
Who Will Support the Library’s
Fundraising Activity
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Library Management
Library Staff
Library Board
Library Friends Group
Library Foundation
Community Foundation
Volunteers/Committee
What Can We Expect From Those That
Support The Fundraising Activity
Commitment
Buy-In
Emotional Support
Elbow Grease
Money/Donors
Guidance
Ideas
Conflict
Who You Want on Your
Fundraising Team
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An Attorney
An Accountant
Library Manager
Library Board Member
Friends Group Representative
Influential People
Famous People
People Committed to Success of
the Activity
Five Things Board Members Can Do to
Raise Money for Your Library
1. Give money (Actually, all board members
should)
2. Host a fancy dinner at their home and
charge $$ for a gourmet meal for the
guests
3. Invest $10,000 for 12 months and give
the interest earned to the library
4. Invite friends to their birthday party and
ask that in lieu of gifts, money be given
to the library.
5. Rent their home or cottage for the
weekend and donate the proceeds to the
library.
How Much “Seed Money” And Time
Will You Need?
To Create a Foundation = Up to
$50,000/1 Year
To Incorporate Your Friends Group =
$1,000/ 1 Yr.
To Find Board/Team Members = 1 Year
To Market Your Fundraising Activity =
$100 & Up
To Recover From The Activity = 3-6
Months
What Makes Someone Want
to Be a Donor?
• Belief in what the library is doing
• See how their donation makes a
difference
• Desire to be involved (Sometimes
Anonymously)
• To have a say in what is going on
• They see a way to leave their
legacy
• Excited by the cause of the library
• They’ve been asked to donate
• Tax Benefits
What’s Your Status?
501(c)3 Status
501(c)(3) - Organizations that are
nonprofit entities to which
contributions are tax-deductible to
the extent permitted by law.
What Are Donors Giving to
Libraries
Land
Buildings
Money
Jewelry
Stocks and Bonds
Insurance Policies
Endowments
Other Items of Value
Who Are Potential Donors to
Your Library?
• Members of your Friends
groups and volunteers
• Past and present library users
• People who already give books
to your library
• People who come to special
programs and events
What Do Donors Want In Return
(WIIFM)
Recognition
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Immediate
Written (Ask them how)
Public or Private
A Feeling of Personal Satisfaction
Control
• A Specific Result (Computer Lab, Bold Print
Books)
• To Be a Part of the Process
10 Rules for Becoming an Effective
Fundraiser for Your Library
1. Ask for a gift, don't wait. Another will ask
if you don't.
2. Be professional and look professional.
3. Be accountable - personally, and for your
nonprofit.
4. Be honest. Listen to your heart; it's more
honest than your mind.
5. Speak with conviction for your cause.
Ten Rules Continued
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If you can't, recruit someone who can.
A prospect is simply a donor without
motivation. You provide motivation.
8. A donor is a fundraiser who has yet to
share their conviction with a friend. Ask
them to.
9. A good fundraiser, then, is a friendly
motivator. It's that simple.
10. A successful fundraiser has thick skin, a
soft heart, exceptional hearing, a quick
mind, a slow tongue and no shame - at
least when it comes to asking for a gift!
Source: http//:nonprofit.about.com
Asking Others to Support
Our Library
(What Are We Afraid Of)
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To look like we’re begging
To be turned down (Told No!)
To be uncomfortable
To change
To look foolish
To not know what to say
Other Reasons
Basics of Fundraising
Putting it All Together
Short Term Strategies - Internet
Use the Internet and Your Website:
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Affiliate Programs
Amazon.com, B&N.com
iGive.com
eBay
Advertisements
e-Commerce (Book Store)
Donors Form
Wish Lists
Short Term Strategies - Inside
• Surplus Library Materials:
– Better World Books.com
– Empties for Cash.com
• Friends Group Activities
– Phoneraiser.com
• Community Affiliates
• Association Donations
Short Term Strategies - Hidden
Library Management and Staff:
Public Speaking (Kiwanis, Lions, Rotary)
Sharing the Message (Verbally, Buttons)
Constant and Consistent Communication
With the Library Building:
Meeting Space (Catered Events)
Sidewalk Bricks
Food and Beverage (Lease Space)
Long Term Strategies - Methods
What Works:
– Endowments
– Grants
– Cultivating Donors
– Insurance Policies
– Charitable Giving
– Property
– Stocks and Bonds
Long Term Strategies - Reasons
Define Your Mission:
– Capital Campaign
– Annual Campaign
– Building Fund
– Addition to Collection
– Special Exhibit
– Planned Growth
– Foundation
Fundraising While You Sleep?
Raise money 365/7/24
Labor-less Fundraising
Let other people’s money create money
The Basics of Fundraising
Strategy Advantages and
Disadvantages
What’s Best for Your Library?
The Basics of Fundraising
Short Term Strategies
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Simple, Easier to Do
30 – 90 Day Timetables
Smaller Dollar Amounts
Less Labor, May Not Need
Outside Support
• May or May Not Need 501(c)3
Status
The Basics of Fundraising
Long Term Strategies
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Comprehensive
Visionary
Bigger Dollar/Donations
Need Board Members, Outside
Support and Other Experts
• 501(c)3 Status Required by
Donors
e-Philanthropy
The Fundraising of the Future
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Building an on-line brand
Make on-line giving easy
Make on-line giving safe
A communications tool for your library
Donor’s are choosing “on-line options”
Asking donors electronically
Volunteer recruitment
The Basics of Fundraising
Action Plan
Your 30-Day Plan
The Basics of Fundraising
Thanks for attending this workshop!
Contact Andrew Sanderbeck
Phone: 727-522-2152
Fax: 727-526-4930
Email:
[email protected]
Website:
www.andrewsanderbeck.com