Transcript S U Sarah Hathaway, Kristen Kearney, & Shawn Lamb (Team Leader) Canisius College 2013 Virtual Case Study Competition Transforming Sunnyvale University: Our Campus & Our Community student.

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Sarah Hathaway, Kristen Kearney, & Shawn Lamb (Team Leader)
Canisius College
2013 Virtual Case Study Competition
Transforming Sunnyvale University:
Our Campus & Our Community
student education & community partnerships
A Presentation By:
The Dean of Students
The SU Community Relations Committee
Committee Initiatives
The main priority of this committee is to ensure that by 2016,
campus and community relationships are strengthened through
the efforts of student education and community engagement.

The
University will implement policies and procedures that hold
students accountable for their actions both on and off campus.
The University will intentionally engage students in educational
programs focused on their holistic development and increased
consciousness of self.
The University will develop partnerships and strengthen engagement
opportunities within Sunnyvale, NH through collaborative outreach
efforts.
Committee Members
 Dean of Students
 Director of Residence Life
 Director of Student Activities
 Director of Health and Wellness Center
 Director of Campus Safety
 Director of Community Outreach
 Director of Public Relations
 Deputy Mayor
 Student Government President & Vice President
Breakdown of Initiatives
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Utilization of Social Media
We will use traditional means of communication to broadcast and advertise the
committee initiatives, in addition to expanding our use of the following social
media outlets:
Twitter, Facebook, and Instagram - Over the past three weeks, each office on this
committee has created Twitter and Instagram accounts and a Facebook page, and
other offices are being encouraged to do the same
UniversityWebsite - Information regarding the plans of this committee will be
available to the public via the website. www.sunnyvale.edu/communityinitiatives
YouTube - An account has been created where students and administrators can post
videos from campus and community events and highlight department
initiatives/programs
Public Relations Webpage- On the Public Relations webpage, links to university
related social media will be featured under the "Connect with Us" section
University Blog- The Public Relations Office will monitor a blog with weekly
information on campus events and happenings within the community
Additional social media platforms will be used by offices as they see fit (Flickr,
LinkedIn, etc.)
Department Roles
Each member involved in this committee will be
responsible for the implementation of 1-2 efforts within
their respective offices


These efforts will be executed in the following manner:
Creation of policies, initiatives, and opportunities
 Collaboration with campus and local community members
 Communication efforts supplemented by the utilization of social media

Dean of Students
Judicial Sanctioning
Create:
Students found in
violation of the
community standards
will be sanctioned
community service
experiences by the
judicial hearing
officers.
Collaborate:
Community Outreach Office
Communicate:
At the end of each
academic year, the Dean
of Students will compile
statistics and
information based on
the number of
community service
hours completed by
students within the
judicial system. These
statistics will be
monitored to track
progress.
Dean of Students
Review of Student Handbook
Create:
The Dean of Students
will review the Student
Handbook. As there is
currently no policy
regarding off campus
behavior, the Dean will
draft a new policy to
be implemented in the
fall 2013 semester.
Collaborate:
Residence Life
Campus Safety
STUDENT HANDBOOK
2013
Communicate:
Communication of this new
policy will remain internal,
until it is completed. At that
point, it will become
available to the public via
the Student Handbook,
which is on the Sunnyvale
University website.
Residence Life
Registered Party Policy
!
Create:
The Director of
Residence Life will
create a "Party Policy"
to be implemented in
the fall 2013 semester.
Students who are
interested in hosting a
party on campus will
submit an application
to be reviewed by a
board of
administrators. The
board will ensure that
the students have met
all criteria before being
approved.
Collaborate:
Dean of Students
Campus Safety
Health and Wellness Center
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Communicate:
Website: Forms and
applications will be
available on the
Residence Life website.
www.sunnyvale.edu/resl
ife/partypolicy
Residence Life
Programming
Create:
RAs in each residence
hall will host two
alcohol-related
programs per
semester. One
program will be based
on alcohol education
and the other will be a
late-night, alcoholalternative program.
Collaborate:
Health and Wellness
Center
Student Activities
Communicate:
@SUResLife for
advertisements, updates &
photos (#SmithHall;
#BestHall; #BlueHall;
#StrongHall)
Join the SU Residence Life
group for information
regarding programs &
housing options
@SUResLife for photos of
events
Photo albums from
programs will be available
online
Residence Life
Neighborhood Meetings
!
Create:
The Assistant Director
of Residence Life will
host a monthly
meeting, open to
landlords, community
members, and
students residing in the
neighborhood. This
meeting will focus on
concerns or
developments of any
attendees.
Collaborate:
Dean of Students
Campus Safety
Community Members
Communicate:
Website: minutes from
meetings will be posted on
www.sunnyvale.edu/reslife
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Twitter: @SUResLife for
updates
Student Activities
Community Change Project
!
Create:
A six-week leadership
development course
grounded in leadership
theory is available to
current students. This
course focuses on selfassessment, personal
reflection, servant
leadership, and the Social
Change Model. A new
component of the course
is a final assignment
requiring students to
create a community
change project to be
implemented in
Sunnyvale.
Collaborate:
Community Outreach
Office
Community Partners
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Communicate:
Website: registration for
course available at
www.sunnyvale.edu/lea
d
@SULEADS to promote
course and projects
Join the SU Emerging
Leaders Group
@SULEADS to see
pictures of student’s
projects
(#projectsofchange)
Student Activities
Alcoholedu.com & Orientation
!
Create:
Currently all students
in violation of the
community standards
are sanctioned to
complete
alcoholedu.com.
Beginning in the Fall of
2013, all incoming
students will be
required to complete
alcoholedu.com prior
to attending New
Student Orientation.
Collaborate:
Health and Wellness
Center
Dean of Students
Residence Life
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Communicate:
Website:
alcoholedu.com
@SUwelcomeweek
@SUOrientation
Health and Wellness Center
Healthy Living &Programming
!
Create:
The Health and
Wellness Center will
provide two major
programs per
semester; one focused
on the importance of
living a healthy lifestyle
and one on the
dangers of alcohol
consumption.
Collaborate:
Student Activities
Residence Life
Community
Organizations
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Communicate:
Website:
www.sunnyvale.edu/hea
lthandwellness
@SUHealthyU
(#HealthyYou,
#healthandwellness)
Health and Wellness
Center Group to
advertise program and
feature related articles
@SUHealthyU see
pictures of students at
the programs
Health and Wellness Center
5k Fundraiser
!
Create:
Staff will lead in the
coordination of a
Sunnyvale community
5K race that will:
connect student
organizations and the
local Sunnyvale school
district; raise funds for
a local charity; bring
the community
together for a postrace celebration; and
dedicate a space oncampus symbolizing
the unity amongst
communities.
Collaborate:
Student Activities
Sunnyvale Central
School District
Public Relations
Campus Safety/local
police force
Community members
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Communicate:
Website: Registration/
vote for sponsored charity
www.sunnyvale.edu/health
andwellness/5krun
@Sunnyvale5K (#5K,
#SUgivesback,
#SunnyvaleRunners)
Sunnyvale Community 5K
Event and Group
@ Sunnyvale5K - pictures
will be posted during and
after event
Campus Safety
Neighborhood Patrol Officers
!
Create:
Officers will be hired to
patrol the streets
adjacent to campus.
These officers will
address noise
concerns, respond to
house parties, and
issue citations to
students for behavioral
concerns.
Collaborate:
Dean of Students
Residence Life
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Communicate:
Website: Visit
www.sunnyvale.edu/Ca
mpusSafety for
information on policies
and contact information
@SUCampusSafety will
be used to inform
students of pertinent
information
Community Outreach
Promotional Materials
!
Create:
Facilitate the production
of promotional video on
the importance of
service-learning in
relation to positive
college student
development and the
establishment of
meaningful
campus/community
relationships. This video
will highlight testimonials
from students, faculty,
Community Outreach
staff, and community
partners.
Collaborate:
Students who completed
service-learning
Faculty
Media Services
Public Relations
Community partners
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Communicate:
Website: Visit
www.sunnyvale.edu/comm
unityoutreach to find
service opportunities and
link to video
Sunnyvale Community
Outreach Video
@SUCommOutreach
Community Outreach Group
-link to video and
testimonals
Community Outreach
Promoting Local Service
!
Create:
Increase the number of
local service
opportunities students
complete by
establishing new
forums for
communicating this
goal (ie. attending
town board meetings,
obtaining more faculty
input, and marketing
Community Outreach's
mission and
commitment to more
local community
organizations)
Collaborate:
Community partners
Faculty
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Communicate:
Website:
www.sunnyvale.edu/co
mmunityoutreach
Connect with local
partners
SU Community Outreach
Spotlight Video
@SUCommOutreach
Community Outreach
Group
Public Relations
“Connect with Us”
!
Create:
Send out monthly
press releases to
report initiatives and
discuss the efforts of
the committee and
university
Collaborate:
Committee
University Departments
Student population
Local community
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Communicate:
Website: "Connect with Us"
section of website with links
to how campus and local
community can follow all
programs and initiatives
taking place
@SunnyvaleUniversity
Campus Community Group
@SunnyvaleUniversity
!
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Email: send out monthly enewsletter to campus and
local community
Future Plans
This committee is scheduled to meet at the beginning of each
semester to discuss plans.
 The Dean of Students will discuss the committee initiatives
with each department director on a weekly basis.
 Our University will strive to implement new social media
platforms as they emerge.
 The Dean of Students will collaborate with ITS to implement
various training sessions on how to effectively utilize social
media.
 A large-scale assessment will be conducted in the Spring of
2016 to assess our progress and completion of committee
initiatives.

References
Biddix, J. (2010). Technology uses in campus activism from 2000 to 2008: Implications for
civic learning. Journal of college student development,51(6), 679-693.
Georgetown University. (n.d.). 2010-2020 campus plan - georgetown neighborhood.
Retrieved fromhttp://neighborhood.georgetown.edu/campus-plan/
Griffo, K. (2012, June). Interview by A Hibel [Web Based Recording]. The blending of
communities:town and gown relationships at colleges. Higheredjobs, Retrieved from
http://www.higheredjobs.com/HigherEdCareers/interviews.cfm?ID=347
International town and gown association announcement. (2012, November 8). College &
main news. Retrieved from http://www.itgau.org/content.aspx?ContentID=1800
Kaplowitz, S., & Campo, S. (2004). Drinking, alcohol policy, and attitudes toward a
campus riot.Journal of college student development, 45(5), 501-516.
Selwyn, N. (2011). Social media in higher education. The Europa World of Learning,
Retrieved from http://www.educationarena.com/pdf/sample/sample-essayselwyn.pdf