Transcript The Problem The frayed relationship between Sunnyvale University and the neighboring community 0 As the institution grows it is gradually imposing on community00 property More.

The Problem
The frayed relationship between Sunnyvale University and
the neighboring community
0 As the institution grows it is gradually imposing on community
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property
More students = Housing Crunch
Late-night student activities disrupt community
Sestercentennial celebration concerns
Articles and publications have made the problems public
Failed attempts at having a conversation to find a solution
The Campus Community
Engagement Initiative
The Campus Community Engagement Initiative (CCEI) was developed to unify the civic
interests of Sunnyvale University faculty, staff and student body with local community
organizations and activities. The purpose of these efforts are to foster a positive
relationship between university students and the members of the surrounding campus
communities. We plan to organize activities designed to heighten the visibility of these
campus outreach initiatives and utilize social media in order to achive our purpose.
Campus Partners:
Housing and Residential Life,
Office of Student Activities,
Student Conduct, Greek Life,
Divison of Student Affairs
Community Partners:
Mayor’s Office, Town Council,
local community leaders,
community agencies
A comfortable and
cooperative living space for
everyone
CCEI: Areas of Focus
0 There are five areas of focus
within CCEI: Housing and
Residential Living,
Community Outreach,
Educational Programming,
Civic Engagement, and Social
Media.
0 Each focus within this initiative
will work interdependantly to
forge a more collaborative and
supportive relationship
between Sunnyvale campus and
the surrounding community.
Community
Outreach
Social Media
Civic
Engagement
Housing and
Residential
Life
Educational
Programming
Housing and
Residential Life
This focus area brings together the
Sunnyvale’s Office of Residence Life
and local housing business to tend to
the issues regarding difficulties with
housing
Tenant Union
0 Provides free service to students to aid with:
finding apartments and alternatives,
connecting them with landlords and tenantlandlord conflict resolution
0 Creates educational programming for
residents and non-residents
Civic Engagement Living Learning Community
0 Residents focus on volunteerism, service
learning and community involvement
Expansion of housing complexes
0 Proposal to build more available housing on
campus to alleviate the issues concerning the
lack of space for students
Campus Educational Programming
This focus area will encourage offices from the Division of student affairs to
work closely with local organizations to educate students on the pressing issues
surrounding the community and inform them of the dual role they play as
students and as community members.
“Sunnyvale Late Nights” Campus Life and student organizations will
sponsored several late night themed events on fridays and saturdays to
promote students staying or returning to campus (free food provided).
Events will have educational component such as “Mocktails- teaching
responsible party going”
Student Conduct will work with the local police dept. to utilize sanctions
involving community service when students disabey the student code
(especialy with it has to do with disturbance in the neighboring
community)
Campus Educational Programming Cont.
Alcohol Awareness Week is 5 continuous days of programming sponsored by
various campus organizations to educate students about alcoholawareness and
responsible drinking. Can include but not limited to "drunk driving" obstacle
course with drunk goggles and golf carts, organization fair, lectures, alternative
events (water pong, concert, etc.),
“Lunch n’ Learn” is a daily informational and social session lead by
community or university leaders on current topics concerning the community.
It is open to everyone during the lunch hour and free food will be provided.
This focus area is meant to encourage students to be involved in
the community and invite community members to be apart of our
campus
“Bi-weekly CCIE Town meetings/forums “ will
bring together local organizations and agencies,
student organizations and interested departments
to discuss issues concerning Sunnyvale University
and the surrounding community
“Steal the Shine”: Sunnyvale’s annual
week-long event promoting
community outreach (involving
student affairs departments and local
organizations)
Civic Engagement Symposium
will highlight the progress of the
projects completed through the
Community Outreach and Civic
Engagement Initiatives
“Steal The Shine” Week Programming
"Sunny De-Light"
A Community-wide Clean up and Gardening project.
This will include painting homes, planting trees and
building parks.
"Share The Light"
Students, staff and community members will
collaborate to build a park in the community. This
park will be a place where everyone can have a
commonground to utilize.
“Chasing the Sun”
a community 5k run to raise money in order to build
the park mentioned in the “Share the Light” event
“Steal The Shine” Week Programming
"Light The Sky" Kick-Ball Game
This tournament will consist of members
from the community and university
students and staff to participate in a
recreational event to build unity
“Sunday Showcase”
University students will collaborate with
highschool/ elementary school students to
create a showcase of their talents. We will
encourage dance teams, poetry/writing
collaboration, acting monologues as well as
other interests. The Office of Fraternity and
Sorority affairs will create a step routine with
greeks from different councils .
Social Media
All of the following social media outlets will be utlilzed to advertise our
intiative and encourage students and community members to be
involved.
0 CCEI Website: hub for updates on projects
0 Instagram: regular picture postings from community outreach events
0 Twitter:updates from local leaders
0 Facebook Group: for programming updates
0 “The Real World SunnyVale” Documentary Series
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Tumblr: allows documentary series participants to document their
journey and share their findings
"The Real World:SunnyVale“ is a Student Documentary Series that was created to
help break down the barriers amongst the community and students at the
university. This series will be aired twice a month displaying the students
different perspectives on this troublesome relationship. These students will also
have the oppurtunity to be active through several areas of our CCEI initiative.
Click
here
From Theory to Practice
Perry's Theory of Intellectual and Moral Development
Questions to consider in case study that align with Perry’s Theory:
What is perceived? It is apparent that many students have a negative perception of the
surrounding community. They don’t give credit to the community’s opinions which is
necessary if we want to institute positive change. Furthermore, they have a negative
perception of the way in which they are viewed by the community and its members. If
student perceptions can be changed (and community members as well), a more give and
take relationship can be formed between the community and the University.
How what is perceived is organized? If we as a committee can re-organize or reframe negative
student perceptions on the community, students’ behavior might improve. Ways in which
we can reframe their negative opinions of the community: through community outreach
and community service, educational programming, student programming within the
community, our ‘Real World’ reality tv show/documentary as well as our tumblr idea.
How what is perceived is evaluated? Surveys can be used in an effort to gain a better
understanding of how students as well as community members are feeling and thinking
about their relationship to the University.
References
0 Evans, N., et al.(2010). Student Development in
College: Theory Research and Practice. San Francisco,
CA: Jossey-Boss.
0 Joseph Turow, Media Today: An Introduction to Mass
Media