How to be successful online by Robert Faulkner [email protected]

www.datadial.net

020 8600 0500

5 steps to a successful website

Keyword research Site structure Page optimisation Design – usability & emotional response Online Marketing

How does Google know what a page is about?

Choosing the right keywords

generating a list

Brainstorming

what would your customers search for?

Surveying

customers and sales staff

Competitor analysis

what words do your competitors target?

Existing data

packages – Log files and analytics

Tools

Data from keyword research tools

Keyword Research - Selection

Search volume Competition Conversion rate Long-tail = targeted = higher conversion

How should you organise your pages?

Google does not rank websites, it ranks pages

.

Website structure and layout is key Each category AND product should have its own page.

URLs Page Titles Page Headings H1 and H2 Image Filenames Body Text Image Alt Attributes Bold and Italic Text

On Page Optimisation

Lo Mismo A man about to cut the head off a sodier with an axe

Design

This site is easy to use….

This company is easy to work with….

..Oh, and there’s an offer… I will buy from this company

How do search engines rank a page?

The number and quality of links pointing to a page tells a search engine how important that page is.

Why would I link to your site?

So

Great content Links Rankings Traffic

What are you doing to be #1?

Consult and publish in partnership with industry experts Create one-stop resources Provide free tools to keep people coming back Humour Provide high quality unique information Top 10/20/30 lists Provide important information in a non-commercial format Reviews Interviews Surveys and research Look what your competitors are doing and improve upon it Offer information and resources for free

How do you get links?

Submission to relevant directories Leverage relationships with customers, suppliers, distributors Industry sites and resources Link ‘bait’ Company blog filled with great information Social media sites Press release syndication Ask for links Article writing and guest posting

What is Social Media?

An opportunity to meet the people Conversation Networking Community Participation Monitoring

How to participate

Hi, Hello, Howdy, Wotcha, G'day mate – There are plenty of ways of starting a conversation, and it's the same Online.

Find out who’s talking and where Listen to conversations Get involved dialogue NOT monologue Share value Relinquish control – Branded content does not work Be HONEST!

Use your blog

Social Media in the boardroom

Yeah, Social Media, we’ll have a bit of that

New Culture

New jobs

How is it used

Resources

Google keyword tool Google analytics Dell social media guide Reputation management Datadial blog SEO Browser Did you know?