Transcript I’ll Be Your Speaker

HOW TO BE #1 IN GOOGLE
It is not as complicated as you think
I’ll Be Your Speaker
Marketing obsessed husband & father of 2
This is Your Workshop
 Ask
questions
 Take notes, but these
slides are yours
What We’re Going to Cover
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How search engines work
Keyword & competitor research
On-page factors
Off-page factors
Analytics
Q&A
The Value of Being #1
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You get 34.35% of search engine traffic driven to
your site
 #2
is half that
The Old Way
I have whatido.com,
so I’ll rank
I have a bunch of
sites that link to me
I’ve been #1 for a
while so I’m good
The Right Way…
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Creating fresh, quality
content is the key to
ranking
Link ‘building’ has
been replaced by link
‘earning’
Social signals are now
in effect
The New SEO Foundation
If you don’t have ‘it’
on your website, you
will never rank for ‘it’
How Search Engines Work
An ‘under the hood’ view of what makes search engines tick
Search Engine 101
Google
receives over
2 million
search queries
per minute
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You are not searching the internet, you
are searching Google, Yahoo, and
Bing’s ‘version’ of the internet
They have robots that ‘index’ sites
They have ‘algorithms’ that decide what
ranks and what doesn’t
Search Engine Real Estate
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Organic rankings
 Websites
 Social
Media
 Videos
 Blogs/Forums
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Ads
Directories/Map
SEO vs. PPC
Search Engine Optimization
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Organic Results
Takes time
More challenging to
create local content
Once #1 it is tough to
stay there
Pay-Per-Click Advertising
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Top & Right of SERP
Drive traffic
immediately
Can geo-target
Pay only when
someone clicks
Search/Local Directories
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Critical if you serve a local
market
Often ‘Trump’ the organic results
when a local search is done
Include address phone number &
reviews
Moz.com/local
Stake your
claim pronto.
Take a Good Look in the Mirror
You must love yourself before any search engine will love you
Know Where You Stand
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Can you easily add information
to your site without a web
developer?
Can you add meta data?
Can you blog?
Does your homepage change
when you update your site?
Google Yourself
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Make sure you like
what you see
Checking the ‘Index’
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Use site:yoururl.com
Use link:yoururl.com
Keyword Research
Using words to fight your battles
What is a Keyword?
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A word or phrase inputted into the search field of a
search engine
The order and phrasing
of keywords can
produce different
search results
Identify Your Keywords
The keyword
is mightier
than the
sword
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Use the Google Keyword tool
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https://adwords.google.com/o/KeywordTool
Use Auto-Complete
Competitor Research
Know your enemy and victory shall be yours
Identify Your Competitors
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Might not be who you
think
Google and list who is in
the top 10
Run same ‘site’ and ‘link’
check using their URL
On-Page Factors
What you can do with your site to make Google take notice
Meta Data, Your First Impression
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Title
Keywords
Description
Other On-Page Factors
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Title of Your Page
Headings
Clean URLs
Images
Site map
The Laws of Search Engine Attraction
Draw the search engines in with focused content
See Yourself As a Media Source
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Add ‘fresh’ info
consistently to your site
Be sure it is ‘aligned’
with the keywords you
wish to rank for
Halloween
Your Content Blueprint
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Look at your list of
keywords
Create articles, videos,
podcasts, blog posts, and
pages focused on 1
keyword each
Start with 1 per, then cycle
through again
Schedule Yourself
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Otherwise it won’t
happen
Must Do Video
Off Page Factors
Virtual referrals saying your content is good
Link Building is So 2011
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Google’s algorithm
updates have all but
wiped out link building
The good ol’ days
Links can no longer be
bought, they are earned
Go Social or Go Home
Facebook
users share
684,478
pieces of
content per
minute
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Link earning personified
Facebook, Twitter, LinkedIn, etc.
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Article directories
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Add ‘share’ links on your site
ehow.com, squidoo.com, ezinearticles.com
Press release directories
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prweb.com
The Human Aspect of Search
Imagine search engines are like people and act accordingly
Matching Virtual to Reality
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Personalized search
Mixed media results
Ranking fresh content first
Start today!
Don’t Forget Google Analytics
Find out what is working and what is not – act accordingly.
Q&A
Please ask away.
Need More Help?
Tough times
don’t last,
tough people
do.
- Gregory
Peck
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My email is:
[email protected]
Consultation available by appointment