Transcript http://www.ukoln.ac.uk/web-focus/events/conferences/online-information-2009/ Building on Use of Personal Web 2.0 Technologies Brian Kelly UKOLN University of Bath Bath, UK Email: [email protected] Twitter: http://twitter.com/briankelly/ Twitter tag: #online09 Acceptable Use Policy Recording of this talk, taking photos, discussing the.

http://www.ukoln.ac.uk/web-focus/events/conferences/online-information-2009/
Building on Use of
Personal Web 2.0 Technologies
Brian Kelly
UKOLN
University of Bath
Bath, UK
Email:
[email protected]
Twitter:
http://twitter.com/briankelly/
Twitter tag:
#online09
Acceptable Use Policy
Recording of this talk, taking
photos, discussing the content
using Twitter, blogs, etc. is
permitted providing distractions
to others is minimised.
Blog:
http://ukwebfocus.wordpress.com/
Resources bookmark tag‘online-information-2009’
UKOLN is supported by:
This work is licensed under a AttributionNonCommercial-ShareAlike 2.0 licence
(but note caveat)
About The Speaker
Brian Kelly:
• Works at UKOLN – a national centre of expertise
in digital information management, located at the
University of Bath, UK
• UK Web Focus: a national Web advisory post
• Funded by JISC and MLA to support UK’s higher
and further education & cultural heritage sectors
• Involved in the Web since January 1993
• Currently active in promoting best practices for
Web 2.0
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About This Talk
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Introduction
The political and economic context
The unmanaged Social Web environment
Emerging best practices:
 Lightweight policies
 Risks and opportunities framework
 Risk audit framework
Beyond the Techies (1)
Implications of the “The
Edgeless University” report:
• “The forces now confronting
higher education have been
called 'a perfect storm’. They
are serious challenges. [HEIs]
can no longer depend on
ever-increasing allocation of
funds”
• “This seminar feels a bit like
sitting with a group of record
industry executives in 1999”
4
Beyond the Techies(2)
A need to consider implications of
the “Higher Education in a Web
2.0 World” report
• What ‘network as a platform’ /
Cloud computing means the
institution
• How Universities should
respond
• How support services can
make use of the Social Web
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Overhaul of Universities
Or will Conservative plans be
more relevant to the sector?
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• As public funding
becomes more scarce,
universities will be
encouraged to focus on
what they do best
• There will be a consumer
revolution for students with
each course labelled with
key facts
• … universities have
enjoyed a "benign financial
climate" in recent years …
this high level of public
funding cannot continue
Opportunities & Challenges
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Web 2.0
A Non-technical Perspective on Web 2.0
It’s not just about the technological aspects, it’s about
rethinking ownership and use of services and content
Web2MemeMap, Tim O’Reilly,
8 2005
Characteristics Of Web 2.0
• Network as (my) platform
• Benefits of scale (Social
Web)
• Clean URIs
• Remix and mash-ups
 Syndication (RSS)
• Architecture of participation
 Blogs & wikis
 Social networking,
tagging & sharing
• Trust and openness
It’s About The Individual!
How do you relate to
a world in which the
focus of the Social
Web is the individual.
Challenges posed:
• ‘It’s my space’
• ‘Sustainability
• Privacy
• Editorial control
• Branding
• …
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Why Use the Social Web?
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http://www.flickr.com/photos/quelsaa/2080736454/sizes/o/
The 1 – 9 – 90 Challenge
Participation Inequality: Encouraging More Users to
Contribute
In most online communities, 90% of users are lurkers who
never contribute, 9% of users contribute a little, and 1% of users
account for almost all the action. (Jakob Neilson, Oct 2006)
Potential Benefits:
• Globalisation
• Cross-fertilisation
• Unexpected benefits
• Maximising impact
Potential Dangers:
• Globalisation
• Mono-culture
• Unexpected dangers
• Loss of impact
Remember that Social Web services improve as the numbers of
users increase
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A Question
“How Can Institutions Develop Innovative and
Affordable Tools to Engage Increasingly
Sophisticated Audiences” (JISC Digitisation Conf 2007)
Some thoughts:
• In some areas they shouldn’t attempt to compete
with market place successes (e.g. Google)
• If some cases institutions may be indifferent to the
service provider (e.g. Microsoft or Google Docs)
There are real needs to:
• Answer the question “Why develop?”
• Be realistic if development work is funded
• Be user-focussed (and this isn’t necessarily easy)
• Be prepared to write off investment if users don’t
want what we’ve developed
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Being Realistic
Options in light of the
credit crunch:
• Let’s build up an
empire now which will
be embarrassing to
close down
• Let’s use issues of
ownership, stability,
privacy, … to stifle
discussion of 3rd party
solutions
• Let’s explore a blended
approach (a 3rd way?)
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The Pilot was a Success …
Following a very successful pilot project the JANET
Collaborate prototype site will shortly be retired.
…
This retirement has come about as a result of difficulties in
maintaining the prototype beyond its intended lifetime. We
are now looking at how to add the functionality into the
JANET service portfolio in order to provide an improved
feature set based on the requirements gathered in the pilot.
We understand that some fans of the prototype site may be
disappointed by this news. We apologise for this and at the
same time thank all the users of the prototype for their strong,
enthusiastic support during the pilot.
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Managed External Services
We’re seeing
greater take-up of
email in the cloud
Cloud computing - Hope or
Hype?, From A Distance blog,
4 Nov 2009, Chris Sexton
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Discussions about managed cloud
services now mainstream
Unmanaged External Services
My UK Web
Focus blog,
hosted on
Wordpress.com
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Unmanaged External Services
IT Service
director blogs
on 3rd party
service!
And allows
unmoderated
3rd party
content to be
published
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Policies
Use of Cloud Services
Use of services in the
cloud:
• We are committed
professionals
• We want to support
innovation
• We can demonstrate
best practices
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Policies
Lightweight Policies
Experience at
Croydon Council
illustrates the
need for
lightweight and
flexible policies
Mosman Council
provides an
example of a
lightweight policy
for Twitter
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Risk Management
Risks and IWMW 2006
Risk assessment
approach initially
developed for
IWMW 2006
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Risk Management
Risks and IWMW 2006
Summary of the
risks
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Risk Management
Risks and IWMW 2006
There are also risks in doing nothing
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Risk Management
Towards a Framework
Biases
• Application to
existing
services
• Application to
in-house
development
•…
Intended
Purpose
Benefits
(various
stakeholders
Risks
(various
stakeholders
Missed Opps.
(various
stakeholders
Costs
(various
stakeholders
Subjective factors
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• Sharing
experiences
• Learning from
successes
& failures
• Tackling biases
•…
“Time To Stop Doing and Start
Thinking: A Framework For
Exploiting Web 2.0 Services”,
Museums & the Web 2009
conference
Risk Management
An Audit Framework
Scenario
• Social Web services fail
• Institutional content is lost
• Funders demand action
How to respond?
• Replicate functionality of 3rd party
services? / ban use of 3rd party services?
• Ignore concerns
• An audit framework to ensure awareness
of risks, to inform planning
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Risk Management
Bottom-Up or Top-Down?
Bottom-up:
• Individual auditing of personal uses of
Social Web services
• Knowledge of what is being used
• Help to instill awareness of risks
Top-down:
• Buck stops here
• Organisation likely to have legal
responsibility
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Risk Management
Bottom-Up And Top-Down
Institutional requirement:
• All departments to report on use of Social Web to
support institutional objectives
Departmental implementation:
• Audit framework and collation of responses
• Development of action plans
• Inform institutional responses
Individual actions:
• How individuals make use of Social Web
• Clarification of ownership, identification of risks
and description of risk management plans
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Memo From The VC
From: VC, University of Poppleton
To: Heads of academic departments and services
Subject: Departmental Audit: Use of Cloud Services
Following the THE article on the loss of teaching and
research resources following the collapse of Faceblock
service all departments are required to complete the
following self-assessment audit form on:
• Use of third party services
• Risk assessment of viability of services
• Risk assessment of other potential risks
• Disaster recovery plans
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Risk Management
Example: Audit
Tools and purpose:
• Slideshare: Enhance awareness of
presentations and allow embedding
• Delicious: Bookmarking of resources,
which can be embedded elsewhere and
resources shared
• UK Web Focus blog: Dissemination and
user engagement
• YouTube, Google Video and Vimeo:
Videos of talks which can be embedded
elsewhere
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Risk Management
Example: Risk Assessment
Probability of loss of service:
• Slideshare: Mature service; market
leader
• Delicious: Mature service; market leader
• UK Web Focus blog: Mature service;
market leader
• YouTube, Google Video and Vimeo:
(a) Market leader, but known to be making
losses
(b) No longer accepts new videos
(c) Newish service
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Risk Management
Example: Risk Management
Plans if service withdrawn:
• Slideshare: Master copy held locally
• Delicious: Copy resources (Diigo)
• UK Web Focus blog: Backup help locally
• YouTube, Google Video and Vimeo:
Masters held locally
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Risk Management
Example: User Education
Plans to minimise user inconvenience if
service withdrawn:
• Slideshare: Location of master included
in metadata and embedded in content
• Delicious: None
• UK Web Focus blog: Blog will provide
information on migration. RSS will be
redirected.
• YouTube, Google Video and Vimeo:
Location of master included in metadata
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Conclusions
The future is
exciting - but
institutions
will need to
develop risk
management
plans for
their use of
the Web 2.0
environment
Acknowledgments to Michael Edson for the Web Tech Guy and
Angry Staff Person post / comic strip