Transcript Multimedia Usage Largest Increases Are Amongst Younger Consumers % Change in Time Spent with Multimedia Devices/Monthly 2Q15 v.

Multimedia Usage Largest Increases Are Amongst Younger
Consumers
% Change in Time Spent with Multimedia Devices/Monthly
2Q15 v. 2Q14
23%
19%
15%
17%
13%
13%
13%
4%
P2+
CH2-11
T12-17
A18-24
A25-34
A35-49
A50-65
Source: Nielsen Total Audience Report 2Q15l; multimedia device-usage of internet connected devices viewing source (includes apple tv, roku,
google chromecast, smartphones and audio-video viewing sources (computer/latops, tablets, karaoke, video camcorders, security/digital
cameras) that are connected to home TV set
A65+