Transcript Document

Using Digital Media as a way to market
your company and your product
ISDEF 2003 CONFERENCE
18-22 SEPTEMBER, Chernogolovka, Russia
Using Digital Media as a way to market
your company and your product
Oleg Butenko
Alexander Sobkanyuk
AlgosoftMedia
Using Digital Media as a way to market
your company and your product
You have a product/service, what’s next?
Direct Mailing (e-mail lists)
Internet Advertising
Print Advertising
Distributors
Trade shows/conferences
Using Digital Media as a way to market
your company and your product
Presenting yourself
Distributors
Conferences
Attract attention
The importance
of the first impression
Using Digital Media as a way to market
your company and your product
Come prepared and be prepared
Understanding the mistakes
to be made
Understanding Western Mentality:
Presentations made by Russian
IT companies look out of place in the west
Understanding the elements
(how to attract attention)
Using the right elements
Using Digital Media as a way to market
your company and your product
Traditional Media Materials
Brochures
Catalogues
Memorabilia
Any means necessary
to provide information
Using Digital Media as a way to market
your company and your product
Digital Media
Digital Media is cool
Multimedia is overtaking traditional media
as means of personal presentation
Multimedia uses more elements needed
to attract attention (sight and sound)
Multimedia has more ways to separate you
from the rest (original sights and sounds)
At the end of the day, you want
the customer to remember you
Using Digital Media as a way to market
your company and your product
Multimedia Presentations
Card CD
CD Rom
DVD
On the Web
Using Digital Media as a way to market
your company and your product
Understand the purpose of the presentation
The purpose is no to impress
with technological innovation
There is feature oriented selling
and benefit oriented selling
Arouse interest
Provide Information
Create Preference
Presentation must move your business forward
not just educate your customer
Using Digital Media as a way to market
your company and your product
Arouse Interest
Advertise success
Demonstrate the product
Promote the product
Using Digital Media as a way to market
your company and your product
Provide Information
Discuss product features
Discuss product benefits
Present needs analysis
Propose solution
Using Digital Media as a way to market
your company and your product
Create Preference
Describe past successes
Mention attractive customers
Present competitive analysis:
product placement and product
positioning
Propose a cost-effective solution
Using Digital Media as a way to market
your company and your product
AlgosoftMedia
We know and understand presentations
Not just a technology company
Many years in the business
Customers include: Sberbank, Siemens, L`Oreal,
Rostelecom, Europa Plus from General Sector
Smartline, Optima (OSDC), Oracle, Tops BI, HP,
Novell and Kaspersky Labs from IT sector
One stop shop service: from brochure,
to multimedia, to packaging
Using Digital Media as a way to market
your company and your product
Samples
Using Digital Media as a way to market
your company and your product
AlgosoftMedia
Multimedia technologies
Marketing mentality: we think of the most
creative ways to move your business forward
Affordability: projects scaled for both small
and large companies
Stick to your skills and let Algosoft address
your presentation needs
Using Digital Media as a way to market
your company and your product
www.algosoftmedia.ru