Transcript SEM Tactical Workshop: Indiana State University September 18-19, 2012 Tom Green, Ph.D. Senior Consultant.

SEM Tactical Workshop:
Indiana State University
September 18-19, 2012
Tom Green, Ph.D.
Senior Consultant
Three levels of SEM plan details
1.
Goals
– The large targets set for enrollment
– Specific to a segment of the enrollment mix
2.
Strategies
– The major ways in which the institution will focus its energy and
resources to achieve long-term results
3.
Tactics
– The details of who, what, when and how the work will be done
– Assures that each aspect of the plan has accountability
PlaceIndiana
the titleState
and date
of the presentation
here
SEM Tactical Workshop,
University,
September 2012
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Goals
1.
Set the broad parameter for desired state
2.
Apply to a specific segment of the enrollment mix of the
University
3.
Example: Increase the enrollment of students enrolled in oncampus graduate programs from 1000 in fall 2012 to 1300 in fall
2017.
4.
Example: Increase the undergraduate student body through
growth in new freshmen and transfers.
5.
Example: Increase full-time enrolled students by 2% a year for
2012, 2013 and 2014.
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the titleState
and date
of the presentation
here
SEM Tactical Workshop,
University,
September 2012
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Strategies
1.
The major ways in which the University will organize its time and
resources to achieve enrollment goals.
2.
These support the enrollment goal by adding more specific detail
to the plan.
3.
Example: Develop a marketing campaign in the Wabash Valley
region targeted to potential graduate students in education,
business, public affairs and nursing.
4.
Example: Intensify recruiting efforts to underrepresented
populations and growing populations.
5.
Example: Focus of academic advising shifted from course
selection and approval to developmental advising.
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the titleState
and date
of the presentation
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SEM Tactical Workshop,
University,
September 2012
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Tactics
1.
The “devil is in the details” of planning.
2.
Must include:
– The person responsible for the execution of the work.
• This does not mean that this person works alone but rather that she/he is
the one to assure that the work is progressing, as planned.
– A definition of what will be done.
– Expected outcomes.
– A time line of when the work will be done:
• This likely includes several steps along the way.
– How progress and outcomes will be reported.
– To whom progress and outcomes will be reported.
– Where the data for the measurement resides.
– Resources required (new or redirected).
PlaceIndiana
the titleState
and date
of the presentation
here
SEM Tactical Workshop,
University,
September 2012
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Goal # 1: Increase the visibility of CSUMB in the tri-county and surrounding areas
Strategy # 2: Search mailings
Completed
work plan
example
Action Steps
Step # Action Step Description
1
2
Purchase all PSAT names in tricounty and surrounding areas (for
more detail, refer to Goal 2,
Strategy 1)
Purchase all SAT names in tricounty and surrounding areas
Time line for
implementation
20-21 months in
advance of
freshman class
Person responsible
for outcomes
Michael Tokuno,
Director of
Admissions
9 months in advance
Michael Tokuno
Measurement
Metric
Percentage
of students
who
request
information
or return
info request
card
Frequency of
Measurement
Once a week
Percentage Once a week
of students
who open
Hobsons
email
notice
Increase
Once a week
number of
applications
from tricounty area
Reported to
Whom
Tom,
Michael,
Erin, Sue
Expected
Outcome
10% or
better by
fall 2011
Tom,
Michael,
Erin, Sue
15% or
better by
fall 1011
Enrollment
10% or
Management better by
Team &
fall 2011
Executive
Cabinet
Data used for
measurement
Number of
requests for
information
(coded) and
number of
cards
returned
through the
mail
Open rate on
email sent to
prospective
students in
Hobsons
Location of
data/system
Hobsons and
mail
Number of
Applications
in Banner
Banner
Hobsons
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University,
September 2012
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Next steps
1.
Work through a goal to develop strategies and tactics.
2.
Decide how to adapt current strategic planning documents to
include all required parts of the SEM plan tactical work plan.
3.
Work your way through all your goals.
4.
Align the SEM plan strategies and tactics with existing initiatives
of Goal One of the ISU Strategic Plan.
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the titleState
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University,
September 2012
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Goal 1. To enhance what is done to prepare students and their families
prior to the student enrolling in their first term.
1.
Increase college finance literacy for students and families
– Create an early outreach plan that includes the right target audiences:
• Community agencies/groups
• Secondary schools
• Pre-secondary audiences
– Create a communication plan
– Create time appropriate media and materials tailored to guidance
officers, community based agencies/groups, student and parent
audiences
– Deliver/distribute financial literacy information during on-campus
events and visits
PlaceIndiana
the titleState
and date
of the presentation
here
SEM Tactical Workshop,
University,
September 2012
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