Transcript CC4S SEM Sales Presentationx

Sizmek Channel Connect for Search
An innovative service that enables clients to perform automated cross-tracking of search
and display campaigns within a single interface
•
Track the interaction of Search and Display
for a deeper understanding of channel
performance
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Sizmek MDX Platform: Integrated across a
variety of SEM’s, including Kenshoo and Marin
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Justify your display spend with last click and
last impression conversion tracking
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Track your search engine campaign’s
keyword performance
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With Analytics, report on your top keyword
performance in chart and graph format for easy
placement in to campaign presentations
©2013 DG Inc. All rights reserved
Channel Connect: SEM
Key Sizmek data plugged in directly to the SEM of your choice
 Integrated, Unparalleled Ad Tech
Plug and play with best-in-breed vendors across
Display, Social and Search
 Discrepancy-Free Solution
The improved integration uses only Sizmek conversion
and data settings
 Fast Deployment
Eliminate the need to QA piggybacked tags, saving
2-3 days of set-up time
©2013 DG Inc. All rights reserved
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Channel Connect: SEM cont’d
Smart Choice
Mobile
Dynamic Creative
Publishers Owned Stack
Social
Paid Search
Pixel
Media
Tracking
Video
Display
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No data loss
More accurate view of ROI
Simple set-up
Specific channel expertise
In-store
call center
 Inaccurate or partial view of ROI
 Non-specific or generalized
expertise layer
 Obvious conflict of interest
between ROI measurement and
media owner
©2013 DG Inc. All rights reserved
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