Transcript Criteria for Presentations Ymer Capital Partners Asia Private & Confidential Company Overview • Present your mission clearly.

Criteria for Presentations
Ymer Capital Partners Asia
Private & Confidential
Company Overview
• Present your mission clearly. Be short and
to the point.
• This is your elevator pitch. You have five
minutes to generate interest.
Private & Confidential
Problem Statement
• What pain point are you addressing in
your target market?
• How big is the problem = Market size
(Bottom-up & Top-down)
– Not Market Research “BS”
• Highlight specific customers who
expressed the pain.
Private & Confidential
Your Solution Statement
• How are you going to address the pain
point in your target market?
– What is the economic impact?
• Detail products and benefits.
• Add a slide or two to show the architecture
and where it fits. Don’t go overboard with
technical detail.
Private & Confidential
Your Secret Sauce!
• Do you have a technology edge?
Document it.
• Do you have patents pending?
• It is almost impossible to get funded on an
execution strategy alone.
Private & Confidential
Competition!
• List your top three competitors and
highlight your advantages and how you
will win.
• If you say NONE, you need to do more
market analysis.
• Best to present in a table format.
• Move the goal post on your competition.
This means change the ground rules.
Demonstrate your knowledge.
Private & Confidential
Market Execution
• How will you win in the market?
• How will you sell the products?
• What is your go-to-market strategy?
Private & Confidential
How Will You Make Money?
• Preset the high level financials that
achieve profitability.
• Example: Rev/Sales – cost of sales =
profit
• Have detailed handouts for financials in
your briefcase.
Private & Confidential
Who Will Make This Happen?
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Who are the key team members?
What are their backgrounds?
Why will this team win?
Where will you need to hire?
Private & Confidential
Use of Funds?
• How much money do you need?
• Detailed timeline for key events to
milestones with cash usage projections
(graph format)
• Be prudent with your cash flow
projections.
Private & Confidential
Summary
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Three or four bullets
Why are you different?
Why you will win?
Why should someone invest?
When should they invest?
Private & Confidential
Thank You!
Adam Bornstein
Ymer Capital Partners Asia
Shanghai, PRC
[email protected]
Private & Confidential