Transcript Document

Presentation Guidelines
A Guide to Creating a Professional and
Comprehensive Overview for Your Venture
Company Overview
• Present your mission clearly. Be short
and to the point.
• This is your elevator pitch. You have five
minutes to generate interest.
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Problem Statement!
• What pain point are you addressing in
your target market
• How big is the problem = Market size
(Bottom-up & Top-down).
- NOT MARKET RESEARCH “BS”.
• Highlight specific customers who
expressed the pain
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Your Solution Statement
• How are you going to address the pain
point in your target market?
- What is the economic impact?
• Detail products and benefits.
• Add a slide or two to show the
architecture and where it fits. Don’t go
overboard with technical detail.
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Your Secret Sauce!
• Do you have a technology edge?
Document it.
• Do you have patents pending?
• It is almost impossible to get funded on
an execution strategy alone.
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Competition
• List your top three competitors and
highlight your advantages and how you
will win.
• If you say NONE, you need to do more
market analysis.
• Best to present in a table format.
• Move the goal post on your competition.
This means change the ground rules.
Demonstrate your knowledge.
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Market Execution
• How will you win in the market?
• How will you sell the products?
• What is your Go-to-Market strategy?
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How Will You Make Money?
• Present the high level financials that
achieve profitability.
• Example: Rev./Sales – Cost of Sales =
Profit.
• Have detailed handouts for financials in
your briefcase.
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Who Will Make This Happen?
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Who are the key team members?
What are their backgrounds?
Why will this team win?
Where will you need to hire?
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Use of Funds
• How much money do you need?
• Detailed timeline for key events to
milestones with cash usage projections
(Graph format).
• Be prudent with your cash flow
projections.
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Summary
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Three to four bullets
Why are you different?
Why will you win?
Why should someone invest?
When should they invest?
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