October 31, 2012 Expanding Your Opportunity with Windows Phone 8 (and 7) Todd Brix Senior Director Windows Phone Apps.
Download ReportTranscript October 31, 2012 Expanding Your Opportunity with Windows Phone 8 (and 7) Todd Brix Senior Director Windows Phone Apps.
October 31, 2012 Expanding Your Opportunity with Windows Phone 8 (and 7) Todd Brix Senior Director Windows Phone Apps More Opportunity More Markets More Monetization More Efficient Dev Center More Discoverability *Fast Start* More Opportunity More Markets More Monetization More Efficient Dev Center More Discoverability *Fast Start* New in 26 new languages were added with Windows Phone 8 More Opportunity More Markets More Monetization More Efficient Dev Center More Discoverability *Fast Start* You create amazing apps We simplify the monetization More Business Models More Market Reach More Payment Methods Higher Monetization Per User New: The best business model for most apps 93% of top grossing apps use in-app purchase – BusinessInsider 38% of app revenue will be from in-app purchase by 2016 – Juniper 4x In-App revenue growth from 2011($1B) >2016($4B) - eMarketer Durables Buy once & own forever. E.g. New game levels, add-on maps, game items, eBooks, music, etc. . . Consumables Use once & buy over and over E.g. Game currency, gold coins, ammunition, game credits, time services, etc. . . Important source of revenue Easy to add the Microsoft Ad Control Easy to add (multiple) Third Party Controls New Microsoft gift card Redeemable at Bing Rewards (today) http://www.bing.com/rewards/redeem/all 38 countries Presented as option where available Up-to-date MO list: http://msdn.microsoft.com/en-us/library/windowsphone/help/jj215902(v=vs.105).aspx Mobile Operator 1 Payment Type Mobile Operator Billing Credit Card Mobile Operator 2 Business Model x Download to Own Try before you Buy x Advertising In App Purchase 4x the revenue Market Reach 63 ->191 markets 3x the reach x Payment Methods = Credit Card Debit Card = Phone Billing x Microsoft Gift Card PayPal 2x the payment coverage Higher Monetization Per User More Models More Places More Ways to Pay More Opportunity More Markets More Monetization More Efficient Dev Center More Discoverability *Fast Start* Welcome to the updated Dev Center • New Name • Clean interface • Integrated with MSDN • Quick access to SDK, forums, samples • Online Tax forms • 191 markets • Integrated with pubCenter • PayPal registration & payout* • Shared account info with Windows 8 account * Only available in some countries • Option to publish to all markets except ones with additional requirements • Thousands of beta testers for your app • Optimize pricing in each market (free or paid by price point by market) XAP: only one needed, many possible • You need only one XAP One App • You can have multiple XAPs linked to each App: • 7.1 and 8.0 • 8.0: high and low res • Users get the right XAP for the best experience on their phone In App Products Point-in-time and low latency reporting All reviews in a single place Translated to your language! Analyze Free, Trial, Beta and Paid downloads More Opportunity More Markets More Monetization More Efficient Dev Center More Discoverability *Fast Start* Users and Developers both want the same things for Discoverability Windows Phone 8 Store delivers. demo Simple way to browser, sort and find apps by frequently used views Expertly selected high quality apps Seasonal Expertly selected per market: match consumers with great apps Helps you find apps you might like* Constantly learns based on your downloads and app usage Uses a lot of very sophisticated inputs: usage, crashes, trends and patterns by users that download similar apps Really smart: understands apps you own, data from Facebook friends, best local options * Users can opt in or opt out of providing this information to Microsoft Factors more elements: Elements that lower ranking: Crashes, Uninstalls, Negative Ratings See more info about each app Report problems with the app Last update http://www.windowsphone.com/store Additional app discovery opportunities More Opportunity More Markets More Monetization More Efficient Dev Center More Discoverability *Fast Start* • Official Store branding • Help you market your Windows Phone app, and help your customers find it! • Download and use them today! http://bit.ly/Tg7NbY Make your app shine Audible CNN Keep users informed ESPN PayPal Weather Channel UrbanSpoon For 8 and soon for 7.8 Groupon Windows Phone 8 Low memory = 512MB or more… Windows Phone 7 Low memory = 256MB 256 MB 512 MB 512 MB 1 GB or more Native gaming Tools & libraries UI controls Web API http://aka.ms/wpdevecosystem $8 for 8 days Ends November 7 The difference between $99 and $8 will be refunded back to you within 30-60 days