Transcript [email protected] 1) Choose the Best Business Model 4) Optimize your App 2) Publish your App 3) Market your App.

[email protected]
1) Choose the
Best Business
Model
4) Optimize
your App
2) Publish your
App
3) Market your
App
1) Choose a business model
- Paid
- In-App Purchase
- Mobile Ads
100%
95%
90%
85%
80%
75%
70%
65%
60%
55%
50%
50
500
5000
Adoption of Trial functionality in top N highest grossing apps
1) Choose a business model
- Paid
- In-App Purchase
- Mobile Ads
Available with Windows Phone 8
App listed in
Feature managed by
Options and Flexibility
Supports
Paid + Trial
Free + IAP
Paid Apps
Free Apps (more views)
OS, little dev work
App, more work required
One: Trial
Many: consumable/durable,
one/many, different prices,
show some options only
Windows Phone 7 & 8
Windows Phone 8
1) Choose a Business Model
- Paid
- In-App Purchase
- Mobile Ads
Backgammon Pro (Bernardo Zamora)
<phone:PhoneApplicationPage
...
xmlns:my="clrnamespace:Microsoft.Advertising.Mobile.UI;assembly=Microsoft.Advertising.M
obile.UI"
<Grid Name="MainGrid">
...
<my:AdControl Height="80" Width="480" Name= "MyAdName"
ApplicationId = "<AppID>" AdUnitId= "<AdUnitID>"
IsAutoRefreshEnabled= "True" />
PubCenter
* PubCenter URL: https://pubcenter.microsoft.com . See Market report: in PubCenter view ReportsCreate Report  Ad Unit Performance Include This Data Market.
2) Publish your app
Average rating of top 50 paid apps
Greater than 4.4
Greater than 4
Less than 4
MO list: http://msdn.microsoft.com/library/windowsphone/help/jj215902(v=vs.105).aspx
Greater China
Latin America
United States & Canada
Germany, France, UK
Central and Eastern Europe
India
Asia Pacific & Japan
Western Europe
Middle East & Africa
Some markets have additional content
requirements for publication
link to graphics
AdDuplex
Add Windows Phone 7 version of need to offer option for all users
200%
tethras.com
ibabbleon.com
App Name
Description
Screenshots
Keywords
Number format
Date format
Currency format
Icons
Text
Graphics
(Resources)
Translated Badge
Local promotions
Multilingual
Toolkit
Télécharger à partir du
Windows Phone Store
Baixe na Loja do
Windows Phone
Dev Center
Registration
dev.windowsphone.com
US $19
60-day promotion
Individual or Company registration
http://aka.ms/Qz1k05
1) Choose the
Best Business
Model
Put today’s
ideas
in Action!
4) Optimize
your App
2) Publish your
App
3) Market your
App
Resource
URL
http://aka.ms/Eesuto
http://aka.ms/Hk1sxo
http://aka.ms/Tcpxtg
http://aka.ms/H4nml5
http://aka.ms/Jhs5bg
http://msdn.microsoft.com/enus/windows/apps/hh848309.aspx
https://dev.windowsphone.com
https://pubcenter.microsoft.com
http://aka.ms/E35azi
http://aka.ms/Qz1k05
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