Presentation Material as of November, 1999 DoCoMo ”i-mode” Toward Mobile Multimedia in 3G As of November 29th, 1999 NTT Mobile Communications Network, Inc. Gateway Business.
Download ReportTranscript Presentation Material as of November, 1999 DoCoMo ”i-mode” Toward Mobile Multimedia in 3G As of November 29th, 1999 NTT Mobile Communications Network, Inc. Gateway Business.
Presentation Material as of November, 1999 DoCoMo ”i-mode” Toward Mobile Multimedia in 3G As of November 29th, 1999 NTT Mobile Communications Network, Inc. Gateway Business Department i-mode service NOW It is not just concept anymore. We are doing real business by setting up win-win relationship with content/application providers. Current Status of i-mode i-mode subscribers 2,625,989 Corporate Use Intranet and VPN Packages already available (as of 28th Nov. 99) Application Alliance Partners 259 companies 3,085 voluntary i-mode internet web sites (29 Nov. 99), including 7 search engines Current Status of i-mode (as of 28th, Nov. 99) i-mode positive feedback process User increase 13,000-20,000/day 100-110,000/week 450,000/month 67 application partner with service launch on 22 Feb 99. Currently, 259 Internet positive feedback process Internet positive feedback process Corporate Use Leading venders developing i-mode specific software I-mode voluntary sites Increasing 20～30/day (10 on 22 Feb 99) Increase of Subscriber Number of i-mode We have successfully introduced ”positive feedback” process of the Internet into the wireless world. Increase of applications/contents attracts more user and increase of user number attracts more applications/contents. 2,625,989 (11/28) 2,500,000 4,500/w 50,000/w～ 70,000/w 24,000/w 80,000/w～ 110,000/w 2,000,000 1,500,000 1,781,453(10/3) 1,459,426(9/12) 1,000,000 D501i, N501i Launched F501i 500,000 1,005,795(8/8) P501i 670,110(7/12) 126,066(4/26) 18,249(3/22) 308,824(6/7) 216,424(5/24) 11/15 11/1 10/18 10/4 9/20 9/6 8/23 8/9 7/26 7/12 6/28 6/14 5/31 5/17 5/3 4/19 4/5 3/22 3/8 2/22 0 NTT DoCoMo Confidential I-mode Subscriber Growth Projection # of Subs （000） 5,000 Oct. 18th Pass the two million mark ! 4,000 Aug. 8th Pass the million mark ! 3,000 (New Target) 4,000 (Former Target) 3,000 2,235 1,733 2,000 1,293 857 1,000 0 5 Feb 1999 58 139 Mar Apr. 252 May 457 June July Aug. Sep. Oct. Nov. Dec. Jan. 2000 Feb. Mar. Basic Concept When you focus on the number of Internet users for private use, it is far from ’critical mass’ for major IP in Japan. However, if you can count on all cellular phone users of DoCoMo, IP can easily reach economies of scale for its own service. ISP Information Provider Internet User Around 17 million Private-LAN Personal PC-User 3-4million Internet Information Provider DoCoMo Gateway Server DoCoMo User 27million Cellular Phone User 47 million Features of “i-mode” 1 • Packet based telecommunication charge (PDC-P) – – PDCP network enables cheaper telecommunication charge for limited text based data exchange. Mobile Phone is always ‘stand by’ to get/receive data. I-mode Servers Information provider HTTP Internet IP IP Packet Data DoCoMo’s Packet User DB Network Billing DB (PDC-P) DoCoMo’s Network Voice, Data via Modem (PDC) Features of “i-mode” 2 • HTML based, the world standard – Subset of HTML 3.0 with some additional tags – No need to learn special language to deliver content My Menu 1.My Menu 2.Recommends 3.Menu Search 4.Settings Registration Day of Birth Year < > Month < > Day < > 1.SEND <HTML> <HEAD> <TITLE>ＭＡＩＮＭＥＮＵ</TITLE> </HEAD> <BODY > <DIV>My Menu</DIV><br> <A ACCESSKEY=“1” HREF = “http://www.docomo.ne.jp/gw/Main/mymenu.htm”>1.My Menu</A><br> <A ACCESSKEY=“2” HREF = “http://www.docomo.ne.jp/gw/Main/osusume.htm”>2.Recommends</A><br> <A ACCESSKEY=“3” HREF = “http://www.docomo.ne.jp/gw/Main/search.htm”>3.Menu Search</A><br> <A ACCESSKEY=“4” HREF = “http://www.docomo.ne.jp/gw/Main/option.htm”>4.Settings</A><br> </BODY> </HTML> <HTML> <HEAD> <TITLE>Registration</TITLE> </HEAD> <BODY > <DIV>Registration</DIV> Day of Birth<br> <Form Action=“mailto:”Method=“POST”> Year<INPUT TYPE = “TEXT” NAME =“TEXT” VALUE =“”SIZE = “2” MAXLENGTH = “2” ALIGN = TOP><br> Month<INPUT TYPE = “TEXT” NAME =“TEXT” VALUE =“”SIZE = “2” MAXLENGTH = “2” ALIGN = TOP><br> Day<INPUT TYPE = “TEXT” NAME =“TEXT” VALUE =“”SIZE = “2” MAXLENGTH = “2” ALIGN = TOP><br> <INPUT TYPE = “SUBMIT” NAME =“Submit” VALUE = “1.SEND” ALIGN = TOP> </BODY> </HTML> © Mainichi Shimbun Service Image (Content Portfolio) We provide customized homepage driven by user profile DB for each user to make easier user accessibility to IP web sites. IP can use our billing system for information charge. DoCoMo “i-mode” call (PDC) (incl. e-mail) Transaction Information ・Banking ・Security Trading ・Ticket Reservation ・Airline Information/Reservation ・Credit Card Information ・Book Sales etc. ・News Updates ・Weather Information ・Sports News ・Stock Quotes ・Business/Technology News ・Town Information ・Horse Racing Information etc. Data base Entertainment ・Telephone Directory Search (Yellowpage) ・Restaurant Guide ・Dictionary Service ・Cooking Recipe ・Network Game ・Character Download ・Horoscope/Fortune telling ・Karaoke Information/ Song Check ・FM Radio Information ・Club Event Information etc. etc. Information Bill Collection System for IP Portal Service Based on User Profile DB Cellular-phone Network Internet Web Sites mail (PDCP) Application Alliance Partners (1) • Mobile Banking Service (145 major banks) FULL Banking Services (Money Transfer, Check Balance, etc.) – Sakura Bank – Sanwa Bank – Sumitomo Bank – Bank of Tokyo Mitsubishi – 94 other major banks in Japan Partial Banking Services (Not including money transfer from your account to others) – CITIBANK (Money Transfer, Check Balance, etc.) – 46 other banks. (Check Balance, Foreign Currency Delivery, etc.) Application Alliance Partners (2) • Mobile Trade Service You can check the latest real time stock price and trade it! – Daiwa Securities (Stock Quotes, Selling/Buying Stocks, MMF, etc.) – Nikko Securities (Stock Quotes, Selling/Buying Stocks, etc.) – DLJ Direct (Stock Quotes, Selling/Buying, Virtual Investment Game, etc.) • Credit Card Information – – – – – DC Card (Check Account Balance, Member Information) Sumitomo VISA Card (Member Information) UC Card (Member Information) JCB (Member Information) Million Card (Check Account Balance, Member Information) • Insurance Transaction (Account Info, Money Transfer) – Nippon Life Insurance, Meiji Life Insurance, and 5 others – AIU (Online Travel Insurance Application) Application Alliance Partners (3) • Airline (e-ticket, Online Reservation, Mileage Account Check, etc.) – Japan Airlines (JAL) – All Nippon Airways (ANA) – Japan Air System (JAS) • Travel – JTB (Japan Travel Bureau) (Hotel Online Reservation) – 6 other travel related web (incl. Railway/Subway Transit Guidance w/Timetable, Discount Ticket Search, etc.) • Concert Ticket Reservation – PIA (Searching Concerts, Telephone Booking) – Lawson Ticket (Online Booking, Searching Concerts) – Ticket Saison (Searching Concerts, Telephone Booking) Application Alliance Partners (4) • News / Information – Asahi Shimbun (Headline News, Sports News) – Mainichi Shimbun (News Updates, Sports News) – Sankei Shimbun (Web News, Horse Racing Info., Sports News, Classical Music Channel) – NIKKEI Newspaper(Categorized News) – Yomiuri Shimbun (News Updates, Giants Channel, Sports News) – Weathernews (Weather News, Weather Related Info.) – NHK (TV Headline News, Music Info., F-1 News, etc.) – Nikkei BP (Business/Technology News) – JIJI Press (News Updates) – Morningstar (Mutual Fund Ratings, Fund information) – 10 other regional papers Application Alliance Partners (5) • Data Base Application – – – – Ajinomoto (Recipe DB), Osaka Gas (Recipe DB) NTT (Telephone Directory (Yellowpage)) Sanseido (Dictionary Service) Zagat Survey (Restaurant Guide), PIA (Restaurant Guide) • Sales – Kinokuniya Bookstore, Book Service, Hon-ya-san(Online Book Sales) – Cyberwing (Online CD Sales) • Visual Service – Bandai (Character Delivery) – Photonet Japan (Photo Data Web Hosting) Application Alliance Partners (6) • Entertainment Network Games esBandai(Virtual Gamble Game, Virtual Golf, Virtual Dating Game etc.) – Tomy, Namco, Konami (I-mode version od Arcade Games, etc.) – Dwango (Virtual Fishing Game) Ringing Tone Downloads and Karaoke Search – Dai-ichi Kosho (Karaoke Search, Ranking, New Songs, etc.) – Giga Networks, Exing (Ringing Tone Download) Entertainment Information – Tsutaya (Rental Video/CD Ranking, Inventory Information) – Cybird (Surfing Information, Fishing Information) – J-WAVE, TOKYO FM (FM Radio Station Information, Now On Air) Horoscope, Fortune telling, etc. Vendor Alliance Partners • Enhancing Platform – – – – Sun Microsystems (Java, Jini, Java Card) NTT Data, IBM, Fujitsu, Hitachi (Mobile Banking Applications) CTC (Itochu Techno Science) as a vendor for gateway servers Compaq, NTT Data, Puma Technology, Softbank, Microsoft, Lotus (Intranet Applications for i-mode) – NTT PC Communications (VPN for i-mode) • Terminals – Current Suppliers • Fujitsu(F501i), NEC(N501i), Mitsubishi Electronics(D501i), Panasonic(P501i) – Coming Suppliers • 502i series from above mentioned manufacturers • Nokia, and others will join from 502i series “i-mode” Developing Strategy Success of i-mode will lead to smooth introduction of IMT-2000 which enable 64k-384k bps, high speed access from mobile devices. Even before IMT-2000, we would make heavy effort for enhancing i-mode platform by introducing Intranet package solutions in 1999, then Java technology in 2000. IMT‐2000 Rich (Visual, High Speed) Colored LCD Intranet Packages i-mode launch Groupware ・e-mail Feb. 1999 Java ・Music ・Video ・TV Conference ・Game ・Security function ・Schedule Management ・Work flow Management ・Electronic Bulletin Board System ・Homepage ・Electronic Conference ・Agent function ・File Sharing Fall, 1999 Intranet Fall, 2000 Web access ・TV Telephone ・Mobile TV ・Interactive TV Portal Link Spring, 2001 Intranet application using “i-mode” •Intranet Packages using i-mode are already in the market. •Compaq “Bizport” •NTT Data “Intramart” •Lotus “Domino Phone Connect R1.0” •Puma Technology “Intellisinc Anywhere” •NEC, Fujitsu, and many vendors released packages including i-mode function. •Case Study; DAT Japan Inc. All delivery person contact the center by web and e-mail. Reduced 90% of phone and operator cost only by investing $90,000 to construct web based application. © Mainichi Shimbun “i-mode” Evolution 1; Terminal Development New Series of i-mode Phones – Available from December 1999. – Colored LCD Display (256 colors, 108 by 96 dots up) from Fujitsu and Mitsubishi – 4 Grayscale Large Display from Panasonic and NEC – Poliphonic Ringing Tone MIDI format (Downloadable) – 71g(F502i) reduced from 92g (F501i) – 280 ～ 300 hour stand-by time F501i from Fujitsu © Sanrio F502i from Fujitsu i-mode Evolution 2; Java Capable i-mode Phone • Java can enable application/content providers to distribute software (applets) to cellular phone. • You will be able to download applets such as interactive games, client agent software to manage servers, or security enhancing module and so on. • Commercialization would be in late 2000. i-mode phone with KVM(KJava) runs 3D maze game. (Base phone is Panasonic P501i) Example of agent type applet. (Base phone is Panasonic P501i) i-mode and Content/Applications Content/Application Example (Movie Navigator, Rainfall Alarm, Mobile Banking) Case Study; Bandai Corporation (Character Download) Case Study; Photonet Japan, Inc. (Photo Download) Content Example/Movie Navigator Choose 1 MENU 1.Movie Guide 2.Ranking 3.Latest News Choose 1 Latest Films 1. Deep Impact 2. Saving Ryan 3.SHITSURAKUEN 4.Kiseki no Umi 5.Romeo&Juliet Choose 5 2.Return 6.００７ 7.Mr.BEAN Movie Navigator Welcome to the Latest Road Show Information １．ＥＮＴＥＲ DETAIL INFO. Guidance to this Movie Info Charge $0.10 per view 1.ＯＫ Choose 1（charged） Romeo&Juliet 1.Profile 2.Story 3.Special Features 4.Theaters Choose 1 Choose 4 2 Theaters Found in Your Area 1.Nihon Theater 2.Cine-Chante Choose 2 PROFILE USA/1996 Director, Hes Laman/Film, Donald M. Mclevin/Actor, Leonard de Caprio STORY Remake of the Sheakespeer`s work with modern spice. ....... 1.Return 1.Return Choose 1 NOW SHOWING (9/26～10/12) Yurakucho Nihon Theater Marion Bldg. 11F 11:00/1:40/4:20 7:00/9:10 Adult 1,800Yen Student 1,500Yen Rsvd. 3,000Yen Child. 1,000Yen 1.PHONE TO! 2.Return Choose 1 Call to the theater and make a reservation Content Example/Weather Forecast(Rainfall Alarm) Setting by User Operation Choose 1 MY MENU 1.Weather 2.Gourmet Navi. 3.News Express 4.Mobile Banking WELCOME to Weather news 1.Today's Forecast 2.Weekly Forecast 3.Rainfall Alarm Choose 3 Warn you when rainfall probability goes over your setting percentage. 1.Choose AREA 2.Your AREA Choose 1 Area Choice 1.Saitama 2.Ibaragi 3.Chiba 4.Tokyo 5.Kanagawa Choose 4 Area Choice 1.Downtown 2.East Tama 3.West Tama 4.Izu Islands North 5.Izu Islands South Choose 1 Trigger Settings 1.１００％ 2.９０％ 3.８０％ 4.７０％ 5.６０％ Choose 1 PAY INFO You’ll be charged for getting this Info. 1.Cancel 2.$3.00 per month Choose 2 Thank you for paying for Rainfall Alarm 1.OK, Next 2.Cancel Push Content Delivered 1998/4/7 12:00pm Beep! Rainfall Alarm Rainfall Probability in Tokyo OVER 60 % Content Example Mobile Banking ; Sumitomo Bank MY MENU 1.Weathernews 2.ZAGAT Tokyo 3.Nikkei News 4.Sumitomo Bank <Sumitomo Bank> 1.Mobile Banking 2.Telephone Banking Center 3.ATM Maps 4.Service Info 5.Sample 6.Application Form Request 7.Customer Support Balance Check Money Transfer Mobile Banking 1.Start 2.Quit 3.Help Desk(Tokyo) 4.Help Desk(Osaka) 5.My Menu <Input ACCT# and First PIN> ACCT# ＊＊＊＊＊＊＊ 1st PIN ＊＊＊＊＊＊ Submit Cancel <Service Menu> Balance Check Money Transfer Change PIN Quit Below 0354738111 Calling <Account Selection> ◎ Tokyo Brunch Savings ***1234 ○ Yokohama Br. Checking ****234 Check Balance Today’s Transaction Past Transaction <Account Selection> ◎ Tokyo Brunch Savings ***1234 ○ Yokohama Br. Checking ****234 Money Transfer Acct Transfer Back to Menu <Balance> 11/3 10:30 #Account Balance Y123,456 Back to Menu Quit <Registered Acct> ○ Sumitomo Bank Osaka Brunch Savings ***4321 Paul Smith ◎ CITIBANK Tennoz Brunch Savings ****135 Takeshi Natsuno Transfer Amount 1000000 Transfer Back to Menu <Confirmation> FROM; Sumitomo Bank Tokyo Brunch Savings ***4321 TO; CITIBANK Tennoz Brunch Savings ****135 Takeshi Natsuno Amount Y100,000 Fee Y315 →Input 2nd PIN ＊＊＊＊＊＊ Confirm Cancel <Order Completed> Executed 11/3 Order # 1103-001 Back to Menu Quit Case Study; Bandai Corporation (1) Simple GIF downloading can generate money ! © Sanrio Corporation “Chara-Pa!” Service Character Delivery Web by Bandai Corporation •You can download GIF everyday by enrolling membership for \100/month. •Acquired more than 450,000 subscribers at mid November. Case Study; Bandai Corporation (2) You can set the downloaded GIF as screen saver! © Sanrio Corporation Case Study; Bandai Corporation (3) Bandai’s Strategy; Entertainment content to any device! They can provide pre-multimedia service suitable for terminal capability limitation step by step. Device Capability Bandai Application Text Text-based online game GIF(Simple Graphics) Character Download Service Moving Picture Richer Applications Case Study; Photonet Japan Inc. •Go to DPE shop and bring your instant camera. (Palette Plaza, Kodak PhotoShop, etc.) •Ask them to upload pictures you took to server. •Pay \500 and get ID. •3 days later, you will get e-mail with your own URL. •Then you get all your pictures on the i-mode web. APPENDIX I; Voluntary Web Site Example <Search Engine> <Ski Resort Info.> <Corporate Info.> Infoseek Japan Dynaland Ski Resort Family Mart (Convenience Store Chain) © Copyright Infoseek, Japan © Copyright seasoning inc. © Copyright FamilyMart APPENDIX II;Network System of “i-mode” “HTML”, “HTTP” Layer Pass-through (without any substitution) HTML (subset) HTML (subset) HTTP (HTTPS) TＬ HTTP (HTTPS) TＬ TCP IP PDC-P Mobile Terminal PDC-P TCP TCP TCP IP IP IP L2 L2 L2 L1 L1 L1 Gateway Content Provider Mobile Network Contact Thank you! Takeshi NATSUNO Media Director, Gateway Business Department NTT Mobile Communications Network, Inc. (NTT DoCoMo) [email protected]