Transcript Document
Presented by: Yishuo Cai, Darryl Terrell, YuYu Huang, Juszu Wen, Cindy Blanks 1 Questions • What are the benefits of B2B as defined in today's language? • How does today's definition of B2B differ from the past? • How is mobile commerce abroad different from mobile commerce in the U. S.? 2 ----Definition Business-to-Business Business-to-business (B2B) can be defined as one business selling to another business via the Web or Internet. ----Definition of Mobile Commerce Mobile commerce can be defined as any entity on the move buying, selling or trading goods or services using a standard set of operating procedures and practices. 3 • Designed April 3, 1973 • Weighed 30 ounces (almost 2 lbs) • Cost $3,500 • Began testing in 1977 • Testing was in Chicago with 2000 customers • Very Expensive 4 The Past of M-Commerce Cell Phone History 1. Why We Call It Cellular Phone 2. The First Cell Phone 3. The Development of Cell Phone 4. The Standard Of Cell Phone 5 Cellular Calls Transfer Diagram How Cellular Calls Transfer Cell Cell Cell It transfers Like Cells Cell Cell 6 Significant Dates of The Cell Phone History 1940 The basic concept of cellular phones started in 1940 in Britain and America. 1991 1947 In 1947 AT&T in the USA proposed that the (FCC) allocate a large number of radio-spectrum frequencies to allow mobile telephone services to become a reality. TIA set new standards to the cell phones like TDMA IS-136, CDMA IS-95 and GSM. 7 •The leading factors of success for companies • The leading ways to market or sell a product is over the Internet • A great impact on the way companies conduct business 8 The Advances in Mobile commerce and B2B become more Flexible • A great impact on the way business is conducted in the B2B • Between 1996 and 1999 / $15.5 billion to $38 billion • 2004 / $350 billion 9 • Exporting and importing • The globe to access markets, technology, and talent • Importance of innovation for the success of a company • Customer service in a timely manner 10 Company overview Japan's premier mobile communications company, NTT DoCoMo, provides wireless voice and data communications to tens of millions of subscribers. NTT DoCoMo is the creator of W-CDMA technology, the new de facto global industry standard, as well as the groundbreaking mobile i-mode service. At the heart of our operations is a commitment to providing customers with cutting-edge, cost-effective service and a belief that ongoing, focused research and development can help us to continually reinvent the concept of mobile communications. 11 About NTT DoCoMo The world's leading mobile communications company, serving more than 48 million customers. The company offers a wide variety of leading-edge mobile multimedia services, including i-mode®, which provides e-mail and internet access to over 41 million subscribers as the world's most popular mobile internet service, and FOMA®, launched in 2001 as the world's first 3G mobile service based on W-CDMA. In addition to wholly owned subsidiaries in Europe and North America, the company is expanding its global reach through strategic alliances with mobile and multimedia service providers in Asia-Pacific, Europe and North America. 12 M-Commerce Application • Bank card • Credit card • e-money Transportation • Train/Bus ticket • Prepaid card • Air ticket Smart phone UIM Bank Contact less IC Card R/W • Concert • Sports event Shopping • Coupon • Shopping point card • ID card • Driver’s license 13 Competitor Analysis NTT DoCoMo • Two-pronged global strategy leveraging mobile network and mobile portal platform businesses • Establishment of Win-Win relationships with global partners 20% 19% (U.K.) 16% （Hong Kong） 15% ? Approx. 3.6% 20% (Germany) 42.3% 40.3% (Belgium) (Netherlands) (Hungary) (Indonesia) (Ukraine) (U.S.) (Taiwan) TELE SUDESTE CELULAR (Japan) PARTICIPAÇÕES S.A. (Brazil) 14 Vision for the Future • New global communications culture Be able to communicate seamlessly with each other, anytime and anywhere, using hundreds of futuristic services such as wireless videophone and videoconferencing. By the year 2010, we anticipate a worldwide mobile communications market three times the size of today's — one that is dominated by multimedia rather than voice transmissions. 15 B2B (HISTORY) • INEFFICIENT Call Centers Purchasing • COSTLY Time Volume 16 B2B PRESENT • INNOVATION • ENTERPRISE SOFTWARE • INTERNET BASED 17 B2B FUTURE • EXTRANETS • MOBILE BASED • NO TRADITION SALES PERSON 18 MOBILE MEETS B2B • Better, Cheaper , Faster 19 • Constant Connectivity • Field Purchasing • Trading 20 Benefits B2B & Mobile Commerce • • • • Easy Access Partnerships More time efficient More cost effective 21 B2B Differences Based on Definition • • • • PAST Manual transactions Personable, 1-to-1 Time consuming Difficult to locate physical location of goods or service • • • • PRESENT Electronic Less personable, more efficient Search capability makes B2B quicker Easier access 22 Mobile Commerce: Abroad vs U. S. • Countries abroad, Japan & China, more advanced in technology • Mobile commerce has some limitations due to service monopoly in the cell phone service business 23