Transcript Document
Presented by:
Yishuo Cai, Darryl Terrell, YuYu
Huang, Juszu Wen, Cindy Blanks
1
Questions
• What are the benefits of B2B as defined in
today's language?
• How does today's definition of B2B differ
from the past?
• How is mobile commerce abroad different
from mobile commerce in the U. S.?
2
----Definition Business-to-Business
Business-to-business (B2B) can be
defined as one business selling to another
business via the Web or Internet.
----Definition of Mobile Commerce
Mobile commerce can be defined as any
entity on the move buying, selling or trading
goods or services using a standard set of
operating procedures and practices.
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• Designed April 3, 1973
• Weighed 30 ounces
(almost 2 lbs)
• Cost $3,500
• Began testing in 1977
• Testing was in Chicago with 2000 customers
• Very Expensive
4
The Past of M-Commerce
Cell Phone History
1. Why We Call It Cellular Phone
2. The First Cell Phone
3. The Development of Cell Phone
4. The Standard Of Cell Phone
5
Cellular Calls Transfer Diagram
How Cellular Calls Transfer
Cell
Cell
Cell
It transfers
Like Cells
Cell
Cell
6
Significant Dates of
The Cell Phone History
1940
The basic
concept of
cellular
phones
started in
1940 in
Britain and
America.
1991
1947
In 1947 AT&T in the USA
proposed that the (FCC)
allocate a large number of
radio-spectrum frequencies to
allow mobile telephone
services to become a reality.
TIA set new
standards to the
cell phones like
TDMA IS-136,
CDMA IS-95 and
GSM.
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•The leading factors of success for
companies
• The leading ways to market or sell a
product is over the Internet
• A great impact on the way companies
conduct business
8
The Advances in Mobile commerce and
B2B become more Flexible
• A great impact on the way business is
conducted in the B2B
• Between 1996 and 1999 / $15.5 billion to
$38 billion
• 2004 / $350 billion
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• Exporting and importing
• The globe to access markets, technology, and talent
• Importance of innovation for the success of a company
• Customer service in a timely manner
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Company overview
Japan's premier mobile communications company, NTT
DoCoMo, provides wireless voice and data communications to
tens of millions of subscribers. NTT DoCoMo is the creator of
W-CDMA technology, the new de facto global industry standard,
as well as the groundbreaking mobile i-mode service. At the heart
of our operations is a commitment to providing customers with
cutting-edge, cost-effective service and a belief that ongoing,
focused research and development can help us to continually
reinvent the concept of mobile communications.
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About NTT DoCoMo
The world's leading mobile communications company, serving more than 48
million customers.
The company offers a wide variety of leading-edge mobile multimedia
services, including i-mode®, which provides e-mail and internet access to
over 41 million subscribers as the world's most popular mobile internet
service, and FOMA®, launched in 2001 as the world's first 3G mobile service
based on W-CDMA.
In addition to wholly owned subsidiaries in Europe and North America, the
company is expanding its global reach through strategic alliances with mobile
and multimedia service providers in Asia-Pacific, Europe and North America.
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M-Commerce Application
• Bank card
• Credit card
• e-money
Transportation
• Train/Bus ticket
• Prepaid card
• Air ticket
Smart
phone
UIM
Bank
Contact less
IC Card R/W
• Concert
• Sports event
Shopping
• Coupon
• Shopping point card
• ID card
• Driver’s license
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Competitor Analysis NTT DoCoMo
• Two-pronged global strategy leveraging mobile network and mobile
portal platform businesses
• Establishment of Win-Win relationships with global partners
20%
19%
(U.K.)
16%
(Hong Kong)
15%
?
Approx. 3.6%
20%
(Germany)
42.3%
40.3%
(Belgium) (Netherlands)
(Hungary) (Indonesia)
(Ukraine)
(U.S.)
(Taiwan)
TELE SUDESTE
CELULAR
(Japan)
PARTICIPAÇÕES S.A.
(Brazil)
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Vision for the Future
• New global communications culture
Be able to communicate seamlessly with each other,
anytime and anywhere, using hundreds of futuristic
services such as wireless videophone and
videoconferencing.
By the year 2010, we anticipate a worldwide mobile
communications market three times the size of today's
— one that is dominated by multimedia rather than
voice transmissions.
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B2B (HISTORY)
•
INEFFICIENT
Call Centers
Purchasing
•
COSTLY
Time
Volume
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B2B PRESENT
• INNOVATION
• ENTERPRISE SOFTWARE
• INTERNET BASED
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B2B FUTURE
• EXTRANETS
• MOBILE BASED
• NO TRADITION
SALES PERSON
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MOBILE MEETS B2B
• Better, Cheaper , Faster
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• Constant Connectivity
• Field Purchasing
• Trading
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Benefits B2B &
Mobile Commerce
•
•
•
•
Easy Access
Partnerships
More time efficient
More cost effective
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B2B Differences Based on Definition
•
•
•
•
PAST
Manual transactions
Personable, 1-to-1
Time consuming
Difficult to locate
physical location of
goods or service
•
•
•
•
PRESENT
Electronic
Less personable,
more efficient
Search capability
makes B2B quicker
Easier access
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Mobile Commerce: Abroad vs U. S.
• Countries abroad, Japan & China,
more advanced in technology
• Mobile commerce has some limitations
due to service monopoly in the cell
phone service business
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