Transcript I am RAF Captain…Now What? Welcome Thank you for your commitment to C.A.R., organized real estate and the REALTOR® Action Fund.

I am RAF Captain…Now What?
Welcome
Thank you for your commitment to C.A.R.,
organized real estate and the
REALTOR® Action Fund
Your Mission Statement
Your primary function is to provide political
education to local members and to
encourage RAF contributions.
Objectives
1. Set the example: contribute $197 to RAF
2. Help meet your association’s RAF fundraising
goals! “Call for the Question” at every local
association meeting.
3. Provide support for REALTORS® in the areas of
political education and RAF fundraising.
4. Develop and assist in organizing local fundraising
events, as well as attend office meetings to make your
pitch.
There is No “I” in Team
This is a “TEAM” effort! Do not be afraid to
ask your AE and/or GAD to help you:
1. Communicate with C.A.R. staff.
2. Prepare for outreaches at the local
association and/or offices.
3. Set up an incentive program to encourage
local staff to promote RAF.
Outreach Tips
When C.A.R. conducted a “focus group,”
members were asked about why they did or
did not make their RAF contribution. The
answer heard nine times out of 10 was, “WE
WERE NEVER ASKED.”
Outreach Tip: 101
First ask to be placed on the Agenda for the
monthly meetings…The following “quick talking
points” should get the ball rolling for every
meeting:
•Tell your fellow REALTORS® how much money their association raised the
previous year and periodically update your progress throughout the year. Be
sure to thank all those who have contributed to RAF throughout the entire
year!
•Announce the association’s RAF goal and ask for their help in achieving
that goal.
•Provide RAF relevant materials and explain the importance of that piece.
Outreach Tip: 102
Now that you have poured the foundation, here
is the framework for building a successful
fundraising campaign.
•Plan special events to recognize RAF contributors.
•Promote Legislative Day (beginning in March).
•Show “The Power of REALTOR® Involvement” DVD.
•Invite guest speakers to promote political involvement.
•Give special recognition to Major Donors.
Outreach Tip: 103
Should you choose to continue…
Office visits are essential to completing your
mission…
•Obtain a list of your local offices from C.A.R. or your local association staff.
•Arrange a date and time for your outreach with the office manager or broker
of record. Plan for a 10 minute presentation,. You may use the DVD
provided by C.A.R.
•Recognize contributors from that office.
•Announce any contests that might be hosted by your local or state
association.
The Fundamentals of Fundraising
DO’S AND DONT’S
DO’s
•Prior to planning a supplemental fundraising activity, please get
C.A.R. staff approval.
•You may discuss issues.
DONT’s
DO NOT discuss pending legislation when conducting
fundraising activities.
•DO NOT discuss a legislator’s vote record at a fundraising event.
•You MAY NOT accept cash contributions!
•Casino Nights are a prohibited RAF fundraising activity.
The Fundamentals of Fundraising
Fundraising Alternatives
Supplementing BORPAC accounts
Special Events
Personal Solicitation
Receptions
Contests
RAF Membership Incentive Program
Why Should REALTORS® Contribute?
They get a terrific return on their $197 investment:
•
•
C.A.R.’s legislative successes, saved members’
about $12,977 in 2007.
Every year in Sacramento, legislation is introduced
that threatens your ability to serve clients and sell
real estate.
Because It is Easy!
REALTORS® can simply contribute in monthly
installments!
•Contributions of $197 may be paid over 12 months
at a rate of $16.42.
It’s more affordable than a small pizza!
Taking the Next Step
For existing contributors you can encourage
them to “take the next step.”
California Sterling R
California Golden R
N.A.R. Golden R
This level of contribution is available in monthly installment payments.
Issues REALTORS ® Care About
•Elimination of Private Transfer Taxes
•Stopping Costly Point-of-Sale Mandates
•Protecting Mortgage Interest Deduction
•Preserving Dual Agency
•Preventing Frivolous Lawsuits
REALTORS® And the Political Process
C.A.R.’s fiercest opponents spend millions of
dollars every year to fund candidates and
legislators who support legislation that would:
•Make it more difficult and more expensive to
make a living, and;
•Create additional liability.
Your Turn
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