Infopeople Webcast Series: Promoting Reading in Your Community Promoting Reading To Adults Thurs., Oct.
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Infopeople Webcast Series:
Promoting Reading in Your Community
Promoting Reading To Adults
Thurs., Oct. 23, 2003, 12:00 noon to 1:00 p.m
Presenter: Katie O’Dell [email protected]
Technical Housekeeping
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Evaluation pops up during Q&A; please fill it out Webcast is being archived; will be available on Infopeople’s website tomorrow
Today’s Webcast
What is Reading Promotion?
What are the three levels of Reading Promotion?
How can we build community partnerships to increase promotion?
What is Reading Promotion?
Encouragement and support of active reading for pleasure and information Making resources available to adults in our communities and promoting those services to increase the popularity of reading
How Is It Different From Adult Literacy?
Adult Literacy: the ability to read, write,
and speak in English, and compute and solve problems at levels of proficiency necessary to function on the job and in society, achieve one's goals, and develop one's knowledge and potential
Reading Promotion: supporting and
endorsing the act of reading for pleasure and information
Why It Matters for Your Library?
Advertises readers’ advisory services Expands readers’ resources Encourages use of the library Builds bonds in the community Increases circulation
Level One Promotion
Basic services or resources your library can provide at low or no cost Booklists Readers’ Advisory Website resources Merchandizing
Booklists
Annotate!!!
Genre, regional, nonfiction Unique lists
Readers’ Advisory
Identify strengths in reading knowledge of each staff member and post to your intranet Use a small portion of each staff meeting to rotate booktalks to increase readers’ advisory knowledge Promote staff reading knowledge through “staff picks” display, promotional stickers or buttons Submissions to library newsletters and community newspapers
Web Site Resources
Devote a page for reading promotion Online current booklists Book discussion information Form for patrons to submit their own reviews
Merchandising
Create simple standards Design an effective browsing experience Rotate responsibility Stock frequently Props can get in the way Spread the work out
Level Two Promotion
Involves more resources in terms of staff time and or budget Takes some coordination Can benefit greatly from skilled use of volunteers Book Discussion Group Writers’ Critique Groups Book Promotion Services Staff and Volunteer Training
Book Discussion Groups
Library & Book Groups= Perfect Fit!
Run by Staff or Trained Volunteers For a New Group: Poll Community Group Members by Interest Consider a Virtual Book Group
Writers’ Critique Groups
Writers’ groups & libraries= perfect fit Meeting room space Monthly program featuring local authors, poets, essayists Volunteer or guild member as point person
Book Promotion Services
Programs, displays, and/or handouts that highlight the latest and greatest Holiday gift giving booktalk program New books section Staff picks
Staff and Volunteer Training
Minimum of one readers’ advisory training opportunity per year bring in expert attend conferences staff created Extend training opportunity to volunteers who run book groups or create displays
Level Three Promotion
Joins the talents of your library staff with more complicated planning and partnerships Can make a high impact with your community and build very strong relationships between patrons, the love of reading, and the public library.
Author readings or lectures Community Group Reading Reading Promotions Literary Awards Community Partnerships
Author Readings or Lectures
Local authors Nationally known authors Book tours Lecture
Community Group Reading
Washington Center for the Book at Seattle Public Library started “
What if All of Seattle Read the Same Book?”
California &
The Grapes of Wrath
Build off state pick Create unique community pick Partner with community agencies MANY resources on Web to help
Reading Promotions
Author features on Web site author spotlight book discussion groups update frequently Adult summer reading club most recognizable library programs donations for free coffee or discounts at local book stores adults can track reading and feel closer connection to the library
Literary Awards
Create on your own or with partnering agency Local author Staff favorite Community pick Voting box vs. Qualified judges Press release, conference, ceremony Library as THE source for reading resources
Community Partnerships
Combining resources and audience to create something bigger and better Partnerships for reading promotion for adults community education or neighborhood groups community philanthropic organizations businesses other government agencies parent and teacher associations
Potential Projects?
Level One Promotion
: stock materials at adult education sites
Level Two Promotion:
work with writers’ group to start monthly spotlight
Level Three Promotion
: organize book discussion groups at local businesses, schools, or other government agencies
Handouts
Class outline Web resources for readers’ advisory Print resources for readers’ advisory Web resources for book discussion groups and programming Print resources for book discussion groups and programming
How to Contact Katie O’Dell [email protected]