Transcript We are part of the biggest giving day in history. Imagine One day. Every person. Our community.  Raising millions for the greater good.  Earning incentive.

We are part of the biggest
giving day in history.
Imagine
One day.
Every person.
Our community.
 Raising millions for the greater
good.
 Earning incentive funds to make
each gift go further.
 Winning prizes.
 Increasing your social media
presence.
 Attracting new donors.
 Getting your existing donors,
board and volunteers engaged
in a whole new way.
HOW IT WORKS
We coordinate our community effort,
invest in the giving platform and work to
raise awareness.
You help us spread the word and encourage
participation through your networks.
Local giving
with an online hub
Nonprofit profiles
We spotlight your work on our giving site
Encourage your network
We all spread the word together
Everyone can give
Receive safe, secure contributions
It’s a virtual
event, with a
personal twist
Donors give to your local
cause through our giving
website, directing their
funds to your
organization with a click.
Working together
for the greater good
Everyone can be a philanthropist.
Together, we can reach more people
Benefit local causes.
All funds raised become grants to you, our
partners
The more you raise, the larger your share.
Every gift goes farther with incentive dollars
In 2014…….
$1.1 million
raised in 2014
Ranked 1st in #
NPO participating
– 2014
Average of 28%
first-time givers
reported
GETTING STARTED
All nonprofits must register for Give STL Day 2015.
We did not carry over registrations.
Announce on social media that you registered!
Verify that your registration is complete.
Registration and changes closes APRIL 10th!
You’re Registered….now what?
COMMUNICATIONS
More coordinated promotion leads to
greater community participation—and
more dollars raised.
Get the
word out
Preparation
and initial
engagement
Countdown!
The big day
Active
promotion
Social media
blitz and event
experience
Getting the word out
Right Away
• Complete your giving profile
February - March
• Define your communication and donor plans
• Connect to partners on social media
April
• Donor conversations
• Board, staff and other key constituent announcement
• Announce: eblast, social media, website homepage
• Involve your social network in spreading the word to their social networks
May
• Send a countdown eblast
• Update your homepage promotion
• Share each other’s promotional activities (share, like, retweet, pin,
comment) to improve visibility
Use your existing
communications
to announce
• Post the event logo
on your website
• Create a homepage
promotion
• Include an article in
your enewsletter
• Promote with visual
and text status
updates
Getting the word out
May 1st – 4th
• Ramp up your social media promotions and engage your networks to
give, advocate and spread the word
• Send a reminder eblast to donors
• Embed the giving form on your website
• Update your homepage promotion
May 5th
• Share hourly posts on event progress
• Promote the event and giving form on your homepage
• Share each other’s media stories and giving day milestones on your site
and social profiles
• Promote contests, prizes and opportunities
Sustain and amplify
momentum online
• Coordinate
communications
and keep
conversation going
Invite sharing
• Ask questions that
encourage
comments
• Use your website
promote the giving
form, social media,
and real-time info
The big day
Event experience
Share the excitement
Gives Day Headquarters – Trolley Room @ Forest Park
12:00 am
7:00 pm
11:59 pm
Opening Bell – Prizes Kick Off
Pajama Party and Count Down
Closing Bell – All Prizes Announced
Stay Tuned – More To Come!!!!!
• Take snapshots and
interview friends,
fans and supporters
to share stories on
social channels
• HAVE FUN!
The big day
Contests and Prizes
Hourly Prize Drawings:
Most Dollars Raised in an Hour Micro Nonprofits (budget of $250,000 or less)
Most Dollars Raised in an Hour Small Nonprofits (budget of $251,000 to $1 million)
Most Dollars Raised in an Hour Large Nonprofits (budget of more than $1 million)
Most Unique Donors in an Hour Micro Nonprofits (budget of $250,000 or less)
Most Unique Donors in an Hour Small Nonprofits (budget of $251,000 to $1 million)
Most Unique Donors in an Hour Large Nonprofits (budget of more than $1 million)
End of Day Prize Drawings:
Education Prize (Nonprofit of any size in the Education Category)
Most Unique Gifts in the 24-hour Period (Micro Nonprofits)
Most Unique Gifts in the 24-hour Period (Small Nonprofits)
Most Unique Gifts in the 24-hour Period (Large Nonprofits)
Please note that prizes are subject to change. Not all Prizewinners will be announced during the 24 hours, and all
announced Prizes are subject to verification. Any ties will be split evenly amongst winners.
Promoting contests
and prizes
• Use social media
channels to set one of
YOUR donors up to
win a prize
• Use a time sensitive
contest to encourage
giving “now”
• Celebrate winners of
contest/prize and link
to the giving form
• Spell out how a prize
impacts your nonprofit
or cause
Communications resources
AVAILABLE TOOLS
We’re offering a set of supportive
tools and assets to enable you to
effectively communicate and promote
this event to your network.
Rules and Regulations (aka FAQ) DONORS
Can I make a donation using my fund at the Community Foundation?
Yes! The Community Foundation will be in contact with donors who have funds at the Foundation to establish which Give STL Day eligible nonprofits they
wish to contribute to and for how much. We will make the arrangements to move this agreed upon amount of money from your fund on May 5th and credit it
to the nonprofit of your choice. You can search for an eligible nonprofit on the Give STL Day website. Participating nonprofits will have a donation page
where you can choose the amount you want to donate. Donations begin at $10 and there is no limit to the maximum size or number of donations accepted.
Is my gift tax deductible?
100% of the donation qualifies as a charitable gift. You will immediately receive an email confirming the deduction from the Greater Saint Louis Community
Foundation. Please save this email for your records. By selecting a specific charity to receive your donation, your gift is restricted for that charity and will
not be given to any other charity. You can not designate your donation for a specific program at a nonprofit.
What is the minimum and maximum donation amounts?
The minimum donation amount is $10. There is no maximum donation. All gifts made on givestlday.org are non-refundable.
How much of my donation goes to the nonprofit?
Nonprofits will receive each of the gifts earmarked for their organization. The Greater Saint Louis Community Foundation will cover the transaction cost of
our platform provider, Kimbia, up to the first million dollars raised. Funds raised in excess of $1 million will be assessed a transaction cost of 2.9% by our
platform provider, Kimbia. Credit card fees will apply as a percent of the donated amount, and will vary depending upon card type and the total volume
discount obtained by Kimbia.
Does the Greater Saint Louis Community Foundation receive any portion of the donations?
No, the Greater Saint Louis Community Foundation does not receive any of the processing fee or the credit card processing fee. However, the Greater
Saint Louis Community Foundation is a 501(c)(3); and therefore, can and will accept donations through givestlday.org.
Is my gift safe and secure?
Yes. The givestlday.org website is powered by Kimbia, and is a secure PCI-Level 1 compliant site for donating to your favorite charities. You can be sure
your personal information is protected when you donate through the Kimbia platform. Please read KIMBIA’s Privacy Policy.
How will I be recognized as a donor?
You will receive an immediate thank you and your tax receipt from the Greater Saint Louis Community Foundation. Your chosen nonprofits will thank you
as well to let you know how your donation will make a difference. You can choose to make an anonymous donation if you prefer. Anonymous donors will
receive a tax receipt, but will not receive a thank you from the nonprofit organization to which they contributed.
Does it cost anything to give on givestlday.org?
There is no fee to you as a donor. You will receive an immediate thank you and tax receipt for 100% of your donation. There are standard credit card and
management fees associated with the Kimbia platform. They will be withheld from the final disbursement to nonprofit organizations.
Rules and Regulations (aka FAQ) NONPROFITS
How much of the donations go to my organization?
Your organization will receive at least 93% of the donations received the day of the event and 100% of any incentive dollars or prize money obtained during
the event.
Can we win more than one incentive prize?
Organizations can receive one hourly prize. Once you have been selected for an hourly prize, you will no longer be eligible to receive another
one. Additionally, prizes are only given for unique gifts. Dividing gifts is unnecessary and will not increase your chances of winning prizes or receiving
incentive dollars.
What if we have our own matching dollars for Give STL Day?
While the Community Foundation has prize and incentive dollars available during the 24-hour period, we encourage each nonprofit to do whatever they can to
create additional matching gift opportunities for their donors on May 5th. On the nonprofit registration site, there is a box to check if you have a donor who is
providing matching gift dollars specifically to your organization on May 5th. Please alert the Community Foundation about any matching dollars you have
secured. We will manually add them to the totals for the day on the leaderboard!
Can we encourage donations by giving away prizes or free gifts?
No. All gifts made during Give STL Day must be 100% tax deductible. You cannot offer a premium for gifts made during the event.
Can we hold events or solicit dollars or pledges in advance of May 5th?
No. All gifts made during Give STL Day must be made on May 5th. Holding pre-events or collecting dollars or pledges in advance is not in the spirit of
generating donors on Give STL Day. You may hold any events during May 5th and any dollars collected and deposited will count toward your total for the
day. You may however, encourage your donors and board members to hold their gifts until May 5th and give at that time.
Can we offer tax credits to our donors through Give STL Day?
No. You may contact the State of Missouri to discuss making tax credits available through Give STL Day but the Community Foundation is unable to provide
any additional support to you or your donors for tax credits.
When will my organization receive their donations?
You will receive all donations and prize money in a single disbursement by June 30, 2015. All disbursements will be made by check.
Does my organization need to send letters for their tax deductions?
No. The donor will immediately receive an email confirming the gift receipt from the Greater Saint Louis Community Foundation during the event. Note that all
donations must be 100% tax deductible (no additional benefits).
Will my organization receive donor information for acknowledgments?
Yes. You will have access to donor information during the event. We also encourage you to reach out to your donors after the event and thank them for
supporting your organization.
Resources
Receiving contributions
made remarkably easy
Connecting
people with
your cause
•
•
•
•
Nonprofit profiles
Partner giving forms
Mobile and social
Safe, secure
transactions
• Real-time reporting
• Embeddable giving
forms
THANK YOU
SPONSORS
Incarnate Word Foundation
McBride
Thompson Coburn
Mark Schnuck
Smith Moore
More to come………
Together, we can reach every person
in our community.
What would you like to know?
Q&A
For more information, please contact:
Mary McMurtrey, Director of Community Engagement
Greater Saint Louis Community Foundation
[email protected]
314 588-8200
givestlday.org