Transcript Brochure Design
Slide 1
Brochure
Content and Design
Starting Out
Generate thumbnails
Consider formats
Content should determine design:
What is the main idea or focal point?
Should there be heading titles?
Should there be a logo?
Colour approach?
Contrast and Repetition
Use one type for headings and subheadings
and one type for body
Be consistent with type as well as design
Use complementary fonts:
Sans serif for headings (Arial, Verdana)
Serif for text (Garamond, Times New
Roman)
Alignment and Proximity (Placement)
Format the text for consistency
Images should be aligned to enhance visual
appeal
White space
Other Considerations
Clutter: too much text, too
many images
Consider the audience:
draw the reader in with
visually appealing work
What to put where? (hence
the importance of
thumbnails)
The Front Cover
Keep it simple
Use white space
Content: critical
The Back Cover
Contact information
Additional resources
such as addresses,
URL’s, suggested
readings go here
Images
Use images to
complement text
Use royalty free images
such as clip art or Google
images (copyrighted
pictures)
Have images support the
message
Don’t let images
overpower your message
Context and format
Always bear in mind:
Who is your audience?
Mentally picture the
person for whom this
brochure is designed
Don’t…
Copy and paste
information
directly from a
website
Instead, provide
a URL for the
reader
Final thoughts
The brochure should tell a story
Information should connect and flow logically
through the panels
Slide 2
Brochure
Content and Design
Starting Out
Generate thumbnails
Consider formats
Content should determine design:
What is the main idea or focal point?
Should there be heading titles?
Should there be a logo?
Colour approach?
Contrast and Repetition
Use one type for headings and subheadings
and one type for body
Be consistent with type as well as design
Use complementary fonts:
Sans serif for headings (Arial, Verdana)
Serif for text (Garamond, Times New
Roman)
Alignment and Proximity (Placement)
Format the text for consistency
Images should be aligned to enhance visual
appeal
White space
Other Considerations
Clutter: too much text, too
many images
Consider the audience:
draw the reader in with
visually appealing work
What to put where? (hence
the importance of
thumbnails)
The Front Cover
Keep it simple
Use white space
Content: critical
The Back Cover
Contact information
Additional resources
such as addresses,
URL’s, suggested
readings go here
Images
Use images to
complement text
Use royalty free images
such as clip art or Google
images (copyrighted
pictures)
Have images support the
message
Don’t let images
overpower your message
Context and format
Always bear in mind:
Who is your audience?
Mentally picture the
person for whom this
brochure is designed
Don’t…
Copy and paste
information
directly from a
website
Instead, provide
a URL for the
reader
Final thoughts
The brochure should tell a story
Information should connect and flow logically
through the panels
Slide 3
Brochure
Content and Design
Starting Out
Generate thumbnails
Consider formats
Content should determine design:
What is the main idea or focal point?
Should there be heading titles?
Should there be a logo?
Colour approach?
Contrast and Repetition
Use one type for headings and subheadings
and one type for body
Be consistent with type as well as design
Use complementary fonts:
Sans serif for headings (Arial, Verdana)
Serif for text (Garamond, Times New
Roman)
Alignment and Proximity (Placement)
Format the text for consistency
Images should be aligned to enhance visual
appeal
White space
Other Considerations
Clutter: too much text, too
many images
Consider the audience:
draw the reader in with
visually appealing work
What to put where? (hence
the importance of
thumbnails)
The Front Cover
Keep it simple
Use white space
Content: critical
The Back Cover
Contact information
Additional resources
such as addresses,
URL’s, suggested
readings go here
Images
Use images to
complement text
Use royalty free images
such as clip art or Google
images (copyrighted
pictures)
Have images support the
message
Don’t let images
overpower your message
Context and format
Always bear in mind:
Who is your audience?
Mentally picture the
person for whom this
brochure is designed
Don’t…
Copy and paste
information
directly from a
website
Instead, provide
a URL for the
reader
Final thoughts
The brochure should tell a story
Information should connect and flow logically
through the panels
Slide 4
Brochure
Content and Design
Starting Out
Generate thumbnails
Consider formats
Content should determine design:
What is the main idea or focal point?
Should there be heading titles?
Should there be a logo?
Colour approach?
Contrast and Repetition
Use one type for headings and subheadings
and one type for body
Be consistent with type as well as design
Use complementary fonts:
Sans serif for headings (Arial, Verdana)
Serif for text (Garamond, Times New
Roman)
Alignment and Proximity (Placement)
Format the text for consistency
Images should be aligned to enhance visual
appeal
White space
Other Considerations
Clutter: too much text, too
many images
Consider the audience:
draw the reader in with
visually appealing work
What to put where? (hence
the importance of
thumbnails)
The Front Cover
Keep it simple
Use white space
Content: critical
The Back Cover
Contact information
Additional resources
such as addresses,
URL’s, suggested
readings go here
Images
Use images to
complement text
Use royalty free images
such as clip art or Google
images (copyrighted
pictures)
Have images support the
message
Don’t let images
overpower your message
Context and format
Always bear in mind:
Who is your audience?
Mentally picture the
person for whom this
brochure is designed
Don’t…
Copy and paste
information
directly from a
website
Instead, provide
a URL for the
reader
Final thoughts
The brochure should tell a story
Information should connect and flow logically
through the panels
Slide 5
Brochure
Content and Design
Starting Out
Generate thumbnails
Consider formats
Content should determine design:
What is the main idea or focal point?
Should there be heading titles?
Should there be a logo?
Colour approach?
Contrast and Repetition
Use one type for headings and subheadings
and one type for body
Be consistent with type as well as design
Use complementary fonts:
Sans serif for headings (Arial, Verdana)
Serif for text (Garamond, Times New
Roman)
Alignment and Proximity (Placement)
Format the text for consistency
Images should be aligned to enhance visual
appeal
White space
Other Considerations
Clutter: too much text, too
many images
Consider the audience:
draw the reader in with
visually appealing work
What to put where? (hence
the importance of
thumbnails)
The Front Cover
Keep it simple
Use white space
Content: critical
The Back Cover
Contact information
Additional resources
such as addresses,
URL’s, suggested
readings go here
Images
Use images to
complement text
Use royalty free images
such as clip art or Google
images (copyrighted
pictures)
Have images support the
message
Don’t let images
overpower your message
Context and format
Always bear in mind:
Who is your audience?
Mentally picture the
person for whom this
brochure is designed
Don’t…
Copy and paste
information
directly from a
website
Instead, provide
a URL for the
reader
Final thoughts
The brochure should tell a story
Information should connect and flow logically
through the panels
Slide 6
Brochure
Content and Design
Starting Out
Generate thumbnails
Consider formats
Content should determine design:
What is the main idea or focal point?
Should there be heading titles?
Should there be a logo?
Colour approach?
Contrast and Repetition
Use one type for headings and subheadings
and one type for body
Be consistent with type as well as design
Use complementary fonts:
Sans serif for headings (Arial, Verdana)
Serif for text (Garamond, Times New
Roman)
Alignment and Proximity (Placement)
Format the text for consistency
Images should be aligned to enhance visual
appeal
White space
Other Considerations
Clutter: too much text, too
many images
Consider the audience:
draw the reader in with
visually appealing work
What to put where? (hence
the importance of
thumbnails)
The Front Cover
Keep it simple
Use white space
Content: critical
The Back Cover
Contact information
Additional resources
such as addresses,
URL’s, suggested
readings go here
Images
Use images to
complement text
Use royalty free images
such as clip art or Google
images (copyrighted
pictures)
Have images support the
message
Don’t let images
overpower your message
Context and format
Always bear in mind:
Who is your audience?
Mentally picture the
person for whom this
brochure is designed
Don’t…
Copy and paste
information
directly from a
website
Instead, provide
a URL for the
reader
Final thoughts
The brochure should tell a story
Information should connect and flow logically
through the panels
Slide 7
Brochure
Content and Design
Starting Out
Generate thumbnails
Consider formats
Content should determine design:
What is the main idea or focal point?
Should there be heading titles?
Should there be a logo?
Colour approach?
Contrast and Repetition
Use one type for headings and subheadings
and one type for body
Be consistent with type as well as design
Use complementary fonts:
Sans serif for headings (Arial, Verdana)
Serif for text (Garamond, Times New
Roman)
Alignment and Proximity (Placement)
Format the text for consistency
Images should be aligned to enhance visual
appeal
White space
Other Considerations
Clutter: too much text, too
many images
Consider the audience:
draw the reader in with
visually appealing work
What to put where? (hence
the importance of
thumbnails)
The Front Cover
Keep it simple
Use white space
Content: critical
The Back Cover
Contact information
Additional resources
such as addresses,
URL’s, suggested
readings go here
Images
Use images to
complement text
Use royalty free images
such as clip art or Google
images (copyrighted
pictures)
Have images support the
message
Don’t let images
overpower your message
Context and format
Always bear in mind:
Who is your audience?
Mentally picture the
person for whom this
brochure is designed
Don’t…
Copy and paste
information
directly from a
website
Instead, provide
a URL for the
reader
Final thoughts
The brochure should tell a story
Information should connect and flow logically
through the panels
Slide 8
Brochure
Content and Design
Starting Out
Generate thumbnails
Consider formats
Content should determine design:
What is the main idea or focal point?
Should there be heading titles?
Should there be a logo?
Colour approach?
Contrast and Repetition
Use one type for headings and subheadings
and one type for body
Be consistent with type as well as design
Use complementary fonts:
Sans serif for headings (Arial, Verdana)
Serif for text (Garamond, Times New
Roman)
Alignment and Proximity (Placement)
Format the text for consistency
Images should be aligned to enhance visual
appeal
White space
Other Considerations
Clutter: too much text, too
many images
Consider the audience:
draw the reader in with
visually appealing work
What to put where? (hence
the importance of
thumbnails)
The Front Cover
Keep it simple
Use white space
Content: critical
The Back Cover
Contact information
Additional resources
such as addresses,
URL’s, suggested
readings go here
Images
Use images to
complement text
Use royalty free images
such as clip art or Google
images (copyrighted
pictures)
Have images support the
message
Don’t let images
overpower your message
Context and format
Always bear in mind:
Who is your audience?
Mentally picture the
person for whom this
brochure is designed
Don’t…
Copy and paste
information
directly from a
website
Instead, provide
a URL for the
reader
Final thoughts
The brochure should tell a story
Information should connect and flow logically
through the panels
Slide 9
Brochure
Content and Design
Starting Out
Generate thumbnails
Consider formats
Content should determine design:
What is the main idea or focal point?
Should there be heading titles?
Should there be a logo?
Colour approach?
Contrast and Repetition
Use one type for headings and subheadings
and one type for body
Be consistent with type as well as design
Use complementary fonts:
Sans serif for headings (Arial, Verdana)
Serif for text (Garamond, Times New
Roman)
Alignment and Proximity (Placement)
Format the text for consistency
Images should be aligned to enhance visual
appeal
White space
Other Considerations
Clutter: too much text, too
many images
Consider the audience:
draw the reader in with
visually appealing work
What to put where? (hence
the importance of
thumbnails)
The Front Cover
Keep it simple
Use white space
Content: critical
The Back Cover
Contact information
Additional resources
such as addresses,
URL’s, suggested
readings go here
Images
Use images to
complement text
Use royalty free images
such as clip art or Google
images (copyrighted
pictures)
Have images support the
message
Don’t let images
overpower your message
Context and format
Always bear in mind:
Who is your audience?
Mentally picture the
person for whom this
brochure is designed
Don’t…
Copy and paste
information
directly from a
website
Instead, provide
a URL for the
reader
Final thoughts
The brochure should tell a story
Information should connect and flow logically
through the panels
Slide 10
Brochure
Content and Design
Starting Out
Generate thumbnails
Consider formats
Content should determine design:
What is the main idea or focal point?
Should there be heading titles?
Should there be a logo?
Colour approach?
Contrast and Repetition
Use one type for headings and subheadings
and one type for body
Be consistent with type as well as design
Use complementary fonts:
Sans serif for headings (Arial, Verdana)
Serif for text (Garamond, Times New
Roman)
Alignment and Proximity (Placement)
Format the text for consistency
Images should be aligned to enhance visual
appeal
White space
Other Considerations
Clutter: too much text, too
many images
Consider the audience:
draw the reader in with
visually appealing work
What to put where? (hence
the importance of
thumbnails)
The Front Cover
Keep it simple
Use white space
Content: critical
The Back Cover
Contact information
Additional resources
such as addresses,
URL’s, suggested
readings go here
Images
Use images to
complement text
Use royalty free images
such as clip art or Google
images (copyrighted
pictures)
Have images support the
message
Don’t let images
overpower your message
Context and format
Always bear in mind:
Who is your audience?
Mentally picture the
person for whom this
brochure is designed
Don’t…
Copy and paste
information
directly from a
website
Instead, provide
a URL for the
reader
Final thoughts
The brochure should tell a story
Information should connect and flow logically
through the panels
Slide 11
Brochure
Content and Design
Starting Out
Generate thumbnails
Consider formats
Content should determine design:
What is the main idea or focal point?
Should there be heading titles?
Should there be a logo?
Colour approach?
Contrast and Repetition
Use one type for headings and subheadings
and one type for body
Be consistent with type as well as design
Use complementary fonts:
Sans serif for headings (Arial, Verdana)
Serif for text (Garamond, Times New
Roman)
Alignment and Proximity (Placement)
Format the text for consistency
Images should be aligned to enhance visual
appeal
White space
Other Considerations
Clutter: too much text, too
many images
Consider the audience:
draw the reader in with
visually appealing work
What to put where? (hence
the importance of
thumbnails)
The Front Cover
Keep it simple
Use white space
Content: critical
The Back Cover
Contact information
Additional resources
such as addresses,
URL’s, suggested
readings go here
Images
Use images to
complement text
Use royalty free images
such as clip art or Google
images (copyrighted
pictures)
Have images support the
message
Don’t let images
overpower your message
Context and format
Always bear in mind:
Who is your audience?
Mentally picture the
person for whom this
brochure is designed
Don’t…
Copy and paste
information
directly from a
website
Instead, provide
a URL for the
reader
Final thoughts
The brochure should tell a story
Information should connect and flow logically
through the panels
Slide 12
Brochure
Content and Design
Starting Out
Generate thumbnails
Consider formats
Content should determine design:
What is the main idea or focal point?
Should there be heading titles?
Should there be a logo?
Colour approach?
Contrast and Repetition
Use one type for headings and subheadings
and one type for body
Be consistent with type as well as design
Use complementary fonts:
Sans serif for headings (Arial, Verdana)
Serif for text (Garamond, Times New
Roman)
Alignment and Proximity (Placement)
Format the text for consistency
Images should be aligned to enhance visual
appeal
White space
Other Considerations
Clutter: too much text, too
many images
Consider the audience:
draw the reader in with
visually appealing work
What to put where? (hence
the importance of
thumbnails)
The Front Cover
Keep it simple
Use white space
Content: critical
The Back Cover
Contact information
Additional resources
such as addresses,
URL’s, suggested
readings go here
Images
Use images to
complement text
Use royalty free images
such as clip art or Google
images (copyrighted
pictures)
Have images support the
message
Don’t let images
overpower your message
Context and format
Always bear in mind:
Who is your audience?
Mentally picture the
person for whom this
brochure is designed
Don’t…
Copy and paste
information
directly from a
website
Instead, provide
a URL for the
reader
Final thoughts
The brochure should tell a story
Information should connect and flow logically
through the panels
Brochure
Content and Design
Starting Out
Generate thumbnails
Consider formats
Content should determine design:
What is the main idea or focal point?
Should there be heading titles?
Should there be a logo?
Colour approach?
Contrast and Repetition
Use one type for headings and subheadings
and one type for body
Be consistent with type as well as design
Use complementary fonts:
Sans serif for headings (Arial, Verdana)
Serif for text (Garamond, Times New
Roman)
Alignment and Proximity (Placement)
Format the text for consistency
Images should be aligned to enhance visual
appeal
White space
Other Considerations
Clutter: too much text, too
many images
Consider the audience:
draw the reader in with
visually appealing work
What to put where? (hence
the importance of
thumbnails)
The Front Cover
Keep it simple
Use white space
Content: critical
The Back Cover
Contact information
Additional resources
such as addresses,
URL’s, suggested
readings go here
Images
Use images to
complement text
Use royalty free images
such as clip art or Google
images (copyrighted
pictures)
Have images support the
message
Don’t let images
overpower your message
Context and format
Always bear in mind:
Who is your audience?
Mentally picture the
person for whom this
brochure is designed
Don’t…
Copy and paste
information
directly from a
website
Instead, provide
a URL for the
reader
Final thoughts
The brochure should tell a story
Information should connect and flow logically
through the panels
Slide 2
Brochure
Content and Design
Starting Out
Generate thumbnails
Consider formats
Content should determine design:
What is the main idea or focal point?
Should there be heading titles?
Should there be a logo?
Colour approach?
Contrast and Repetition
Use one type for headings and subheadings
and one type for body
Be consistent with type as well as design
Use complementary fonts:
Sans serif for headings (Arial, Verdana)
Serif for text (Garamond, Times New
Roman)
Alignment and Proximity (Placement)
Format the text for consistency
Images should be aligned to enhance visual
appeal
White space
Other Considerations
Clutter: too much text, too
many images
Consider the audience:
draw the reader in with
visually appealing work
What to put where? (hence
the importance of
thumbnails)
The Front Cover
Keep it simple
Use white space
Content: critical
The Back Cover
Contact information
Additional resources
such as addresses,
URL’s, suggested
readings go here
Images
Use images to
complement text
Use royalty free images
such as clip art or Google
images (copyrighted
pictures)
Have images support the
message
Don’t let images
overpower your message
Context and format
Always bear in mind:
Who is your audience?
Mentally picture the
person for whom this
brochure is designed
Don’t…
Copy and paste
information
directly from a
website
Instead, provide
a URL for the
reader
Final thoughts
The brochure should tell a story
Information should connect and flow logically
through the panels
Slide 3
Brochure
Content and Design
Starting Out
Generate thumbnails
Consider formats
Content should determine design:
What is the main idea or focal point?
Should there be heading titles?
Should there be a logo?
Colour approach?
Contrast and Repetition
Use one type for headings and subheadings
and one type for body
Be consistent with type as well as design
Use complementary fonts:
Sans serif for headings (Arial, Verdana)
Serif for text (Garamond, Times New
Roman)
Alignment and Proximity (Placement)
Format the text for consistency
Images should be aligned to enhance visual
appeal
White space
Other Considerations
Clutter: too much text, too
many images
Consider the audience:
draw the reader in with
visually appealing work
What to put where? (hence
the importance of
thumbnails)
The Front Cover
Keep it simple
Use white space
Content: critical
The Back Cover
Contact information
Additional resources
such as addresses,
URL’s, suggested
readings go here
Images
Use images to
complement text
Use royalty free images
such as clip art or Google
images (copyrighted
pictures)
Have images support the
message
Don’t let images
overpower your message
Context and format
Always bear in mind:
Who is your audience?
Mentally picture the
person for whom this
brochure is designed
Don’t…
Copy and paste
information
directly from a
website
Instead, provide
a URL for the
reader
Final thoughts
The brochure should tell a story
Information should connect and flow logically
through the panels
Slide 4
Brochure
Content and Design
Starting Out
Generate thumbnails
Consider formats
Content should determine design:
What is the main idea or focal point?
Should there be heading titles?
Should there be a logo?
Colour approach?
Contrast and Repetition
Use one type for headings and subheadings
and one type for body
Be consistent with type as well as design
Use complementary fonts:
Sans serif for headings (Arial, Verdana)
Serif for text (Garamond, Times New
Roman)
Alignment and Proximity (Placement)
Format the text for consistency
Images should be aligned to enhance visual
appeal
White space
Other Considerations
Clutter: too much text, too
many images
Consider the audience:
draw the reader in with
visually appealing work
What to put where? (hence
the importance of
thumbnails)
The Front Cover
Keep it simple
Use white space
Content: critical
The Back Cover
Contact information
Additional resources
such as addresses,
URL’s, suggested
readings go here
Images
Use images to
complement text
Use royalty free images
such as clip art or Google
images (copyrighted
pictures)
Have images support the
message
Don’t let images
overpower your message
Context and format
Always bear in mind:
Who is your audience?
Mentally picture the
person for whom this
brochure is designed
Don’t…
Copy and paste
information
directly from a
website
Instead, provide
a URL for the
reader
Final thoughts
The brochure should tell a story
Information should connect and flow logically
through the panels
Slide 5
Brochure
Content and Design
Starting Out
Generate thumbnails
Consider formats
Content should determine design:
What is the main idea or focal point?
Should there be heading titles?
Should there be a logo?
Colour approach?
Contrast and Repetition
Use one type for headings and subheadings
and one type for body
Be consistent with type as well as design
Use complementary fonts:
Sans serif for headings (Arial, Verdana)
Serif for text (Garamond, Times New
Roman)
Alignment and Proximity (Placement)
Format the text for consistency
Images should be aligned to enhance visual
appeal
White space
Other Considerations
Clutter: too much text, too
many images
Consider the audience:
draw the reader in with
visually appealing work
What to put where? (hence
the importance of
thumbnails)
The Front Cover
Keep it simple
Use white space
Content: critical
The Back Cover
Contact information
Additional resources
such as addresses,
URL’s, suggested
readings go here
Images
Use images to
complement text
Use royalty free images
such as clip art or Google
images (copyrighted
pictures)
Have images support the
message
Don’t let images
overpower your message
Context and format
Always bear in mind:
Who is your audience?
Mentally picture the
person for whom this
brochure is designed
Don’t…
Copy and paste
information
directly from a
website
Instead, provide
a URL for the
reader
Final thoughts
The brochure should tell a story
Information should connect and flow logically
through the panels
Slide 6
Brochure
Content and Design
Starting Out
Generate thumbnails
Consider formats
Content should determine design:
What is the main idea or focal point?
Should there be heading titles?
Should there be a logo?
Colour approach?
Contrast and Repetition
Use one type for headings and subheadings
and one type for body
Be consistent with type as well as design
Use complementary fonts:
Sans serif for headings (Arial, Verdana)
Serif for text (Garamond, Times New
Roman)
Alignment and Proximity (Placement)
Format the text for consistency
Images should be aligned to enhance visual
appeal
White space
Other Considerations
Clutter: too much text, too
many images
Consider the audience:
draw the reader in with
visually appealing work
What to put where? (hence
the importance of
thumbnails)
The Front Cover
Keep it simple
Use white space
Content: critical
The Back Cover
Contact information
Additional resources
such as addresses,
URL’s, suggested
readings go here
Images
Use images to
complement text
Use royalty free images
such as clip art or Google
images (copyrighted
pictures)
Have images support the
message
Don’t let images
overpower your message
Context and format
Always bear in mind:
Who is your audience?
Mentally picture the
person for whom this
brochure is designed
Don’t…
Copy and paste
information
directly from a
website
Instead, provide
a URL for the
reader
Final thoughts
The brochure should tell a story
Information should connect and flow logically
through the panels
Slide 7
Brochure
Content and Design
Starting Out
Generate thumbnails
Consider formats
Content should determine design:
What is the main idea or focal point?
Should there be heading titles?
Should there be a logo?
Colour approach?
Contrast and Repetition
Use one type for headings and subheadings
and one type for body
Be consistent with type as well as design
Use complementary fonts:
Sans serif for headings (Arial, Verdana)
Serif for text (Garamond, Times New
Roman)
Alignment and Proximity (Placement)
Format the text for consistency
Images should be aligned to enhance visual
appeal
White space
Other Considerations
Clutter: too much text, too
many images
Consider the audience:
draw the reader in with
visually appealing work
What to put where? (hence
the importance of
thumbnails)
The Front Cover
Keep it simple
Use white space
Content: critical
The Back Cover
Contact information
Additional resources
such as addresses,
URL’s, suggested
readings go here
Images
Use images to
complement text
Use royalty free images
such as clip art or Google
images (copyrighted
pictures)
Have images support the
message
Don’t let images
overpower your message
Context and format
Always bear in mind:
Who is your audience?
Mentally picture the
person for whom this
brochure is designed
Don’t…
Copy and paste
information
directly from a
website
Instead, provide
a URL for the
reader
Final thoughts
The brochure should tell a story
Information should connect and flow logically
through the panels
Slide 8
Brochure
Content and Design
Starting Out
Generate thumbnails
Consider formats
Content should determine design:
What is the main idea or focal point?
Should there be heading titles?
Should there be a logo?
Colour approach?
Contrast and Repetition
Use one type for headings and subheadings
and one type for body
Be consistent with type as well as design
Use complementary fonts:
Sans serif for headings (Arial, Verdana)
Serif for text (Garamond, Times New
Roman)
Alignment and Proximity (Placement)
Format the text for consistency
Images should be aligned to enhance visual
appeal
White space
Other Considerations
Clutter: too much text, too
many images
Consider the audience:
draw the reader in with
visually appealing work
What to put where? (hence
the importance of
thumbnails)
The Front Cover
Keep it simple
Use white space
Content: critical
The Back Cover
Contact information
Additional resources
such as addresses,
URL’s, suggested
readings go here
Images
Use images to
complement text
Use royalty free images
such as clip art or Google
images (copyrighted
pictures)
Have images support the
message
Don’t let images
overpower your message
Context and format
Always bear in mind:
Who is your audience?
Mentally picture the
person for whom this
brochure is designed
Don’t…
Copy and paste
information
directly from a
website
Instead, provide
a URL for the
reader
Final thoughts
The brochure should tell a story
Information should connect and flow logically
through the panels
Slide 9
Brochure
Content and Design
Starting Out
Generate thumbnails
Consider formats
Content should determine design:
What is the main idea or focal point?
Should there be heading titles?
Should there be a logo?
Colour approach?
Contrast and Repetition
Use one type for headings and subheadings
and one type for body
Be consistent with type as well as design
Use complementary fonts:
Sans serif for headings (Arial, Verdana)
Serif for text (Garamond, Times New
Roman)
Alignment and Proximity (Placement)
Format the text for consistency
Images should be aligned to enhance visual
appeal
White space
Other Considerations
Clutter: too much text, too
many images
Consider the audience:
draw the reader in with
visually appealing work
What to put where? (hence
the importance of
thumbnails)
The Front Cover
Keep it simple
Use white space
Content: critical
The Back Cover
Contact information
Additional resources
such as addresses,
URL’s, suggested
readings go here
Images
Use images to
complement text
Use royalty free images
such as clip art or Google
images (copyrighted
pictures)
Have images support the
message
Don’t let images
overpower your message
Context and format
Always bear in mind:
Who is your audience?
Mentally picture the
person for whom this
brochure is designed
Don’t…
Copy and paste
information
directly from a
website
Instead, provide
a URL for the
reader
Final thoughts
The brochure should tell a story
Information should connect and flow logically
through the panels
Slide 10
Brochure
Content and Design
Starting Out
Generate thumbnails
Consider formats
Content should determine design:
What is the main idea or focal point?
Should there be heading titles?
Should there be a logo?
Colour approach?
Contrast and Repetition
Use one type for headings and subheadings
and one type for body
Be consistent with type as well as design
Use complementary fonts:
Sans serif for headings (Arial, Verdana)
Serif for text (Garamond, Times New
Roman)
Alignment and Proximity (Placement)
Format the text for consistency
Images should be aligned to enhance visual
appeal
White space
Other Considerations
Clutter: too much text, too
many images
Consider the audience:
draw the reader in with
visually appealing work
What to put where? (hence
the importance of
thumbnails)
The Front Cover
Keep it simple
Use white space
Content: critical
The Back Cover
Contact information
Additional resources
such as addresses,
URL’s, suggested
readings go here
Images
Use images to
complement text
Use royalty free images
such as clip art or Google
images (copyrighted
pictures)
Have images support the
message
Don’t let images
overpower your message
Context and format
Always bear in mind:
Who is your audience?
Mentally picture the
person for whom this
brochure is designed
Don’t…
Copy and paste
information
directly from a
website
Instead, provide
a URL for the
reader
Final thoughts
The brochure should tell a story
Information should connect and flow logically
through the panels
Slide 11
Brochure
Content and Design
Starting Out
Generate thumbnails
Consider formats
Content should determine design:
What is the main idea or focal point?
Should there be heading titles?
Should there be a logo?
Colour approach?
Contrast and Repetition
Use one type for headings and subheadings
and one type for body
Be consistent with type as well as design
Use complementary fonts:
Sans serif for headings (Arial, Verdana)
Serif for text (Garamond, Times New
Roman)
Alignment and Proximity (Placement)
Format the text for consistency
Images should be aligned to enhance visual
appeal
White space
Other Considerations
Clutter: too much text, too
many images
Consider the audience:
draw the reader in with
visually appealing work
What to put where? (hence
the importance of
thumbnails)
The Front Cover
Keep it simple
Use white space
Content: critical
The Back Cover
Contact information
Additional resources
such as addresses,
URL’s, suggested
readings go here
Images
Use images to
complement text
Use royalty free images
such as clip art or Google
images (copyrighted
pictures)
Have images support the
message
Don’t let images
overpower your message
Context and format
Always bear in mind:
Who is your audience?
Mentally picture the
person for whom this
brochure is designed
Don’t…
Copy and paste
information
directly from a
website
Instead, provide
a URL for the
reader
Final thoughts
The brochure should tell a story
Information should connect and flow logically
through the panels
Slide 12
Brochure
Content and Design
Starting Out
Generate thumbnails
Consider formats
Content should determine design:
What is the main idea or focal point?
Should there be heading titles?
Should there be a logo?
Colour approach?
Contrast and Repetition
Use one type for headings and subheadings
and one type for body
Be consistent with type as well as design
Use complementary fonts:
Sans serif for headings (Arial, Verdana)
Serif for text (Garamond, Times New
Roman)
Alignment and Proximity (Placement)
Format the text for consistency
Images should be aligned to enhance visual
appeal
White space
Other Considerations
Clutter: too much text, too
many images
Consider the audience:
draw the reader in with
visually appealing work
What to put where? (hence
the importance of
thumbnails)
The Front Cover
Keep it simple
Use white space
Content: critical
The Back Cover
Contact information
Additional resources
such as addresses,
URL’s, suggested
readings go here
Images
Use images to
complement text
Use royalty free images
such as clip art or Google
images (copyrighted
pictures)
Have images support the
message
Don’t let images
overpower your message
Context and format
Always bear in mind:
Who is your audience?
Mentally picture the
person for whom this
brochure is designed
Don’t…
Copy and paste
information
directly from a
website
Instead, provide
a URL for the
reader
Final thoughts
The brochure should tell a story
Information should connect and flow logically
through the panels