Slide 1

Employees Want to Know

Michelle Leschisin
December 17, 2002

Importance of Employee
Communications
 The two top motivators are appreciation of

their work and being “in” on things.
 Workers perform best when they understand
their company’s goals and financial status.

Communication Difficulties
 1 in 10 workers is an alternative worker.
 80% of employers offer nontraditional staffing

arrangements.
 47% of employees telecommute during part
of their work week.

Wells Fargo Insurance
 Knows the importance of employee

communications.
 Has employees located around the country.
 Suspects communication needs are not being
met.
 Knows we can do much better.
 Doesn’t currently have a newsletter.

Common Goals of Employee
Newsletters
 Address employees’ need for appreciation

and desire to be involved
 Improve communications
 Address employee concerns
 Educate
 Publicize goals
 Celebrate achievements

Research Question

Can an Employee Newsletter Provide a
Connection to the Organization?

Research Goals
To determine:
 Whether employees think regular
communication will make them feel more
connected to Wells Fargo Insurance.
 Whether employees think a newsletter will
make them better-informed.
 How employees would like to receive
information.

Methodology
 Sample


175 Wells Fargo Insurance employees



115 located at headquarters
60 located around the country

 Survey Components





Cover letter
Survey
Drawing card for an incentive

Survey Response
 75% response rate
 Uncovered significant findings for Wells Fargo

Insurance

Research Findings
Will regular communication make you more
connected with Wells Fargo Insurance?
92% said that regular communication would
make them feel more connected to Wells
Fargo Insurance.

Research Findings
Would an employee newsletter make you
more informed about Wells Fargo Insurance?
80% agreed that a newsletter would make
them more informed about Wells Fargo
Insurance.

Research Findings
Which sources of information would help you
understand the corporate objectives of
Wells Fargo Insurance better?
Top 2 Choices
63% Newsletters
45% Managers

43% Town Hall Meetings

Research Findings
Would you like a Wells Fargo Insurance
employee newsletter?
89% of employees would like an
employee newsletter.

Research Findings

Respondents (%)

In what format would you like an
employee newsletter?
60
50
40
30
20
10
0
Paper

Emails

Research Findings

Respondents (%)

How frequently would you like to
see an employee newsletter?
50
45
40
35
30
25
20
15
10
5
0
1 Time
Year

2 Times
Year

4 Times
Year

6 Times
Year

12 Times
Year

Other

Research Findings
If you have questions about the company,
who would you most like to ask?
70
60

Respondents

50
40
30
20
10
0

Managers

President at
Town Hall
Meeting

Newsletter
Editor

Other

Research Question
Can an Employee Newsletter Provide a
Connection to the Organization?
In this case, an employee newsletter can
provide a connection to the organization.

Recommendations
Implement a communications plan that includes:
 Newsletter distributed at least 4 times per
year.
 Quarterly town hall meetings with the
president.
 Suggestion box.

Recommendations
 Repeat survey annually to trend team

members’ preferences about communication.
 Conduct another survey regarding 2-way
communications.

Questions?


Slide 2

Employees Want to Know

Michelle Leschisin
December 17, 2002

Importance of Employee
Communications
 The two top motivators are appreciation of

their work and being “in” on things.
 Workers perform best when they understand
their company’s goals and financial status.

Communication Difficulties
 1 in 10 workers is an alternative worker.
 80% of employers offer nontraditional staffing

arrangements.
 47% of employees telecommute during part
of their work week.

Wells Fargo Insurance
 Knows the importance of employee

communications.
 Has employees located around the country.
 Suspects communication needs are not being
met.
 Knows we can do much better.
 Doesn’t currently have a newsletter.

Common Goals of Employee
Newsletters
 Address employees’ need for appreciation

and desire to be involved
 Improve communications
 Address employee concerns
 Educate
 Publicize goals
 Celebrate achievements

Research Question

Can an Employee Newsletter Provide a
Connection to the Organization?

Research Goals
To determine:
 Whether employees think regular
communication will make them feel more
connected to Wells Fargo Insurance.
 Whether employees think a newsletter will
make them better-informed.
 How employees would like to receive
information.

Methodology
 Sample


175 Wells Fargo Insurance employees



115 located at headquarters
60 located around the country

 Survey Components





Cover letter
Survey
Drawing card for an incentive

Survey Response
 75% response rate
 Uncovered significant findings for Wells Fargo

Insurance

Research Findings
Will regular communication make you more
connected with Wells Fargo Insurance?
92% said that regular communication would
make them feel more connected to Wells
Fargo Insurance.

Research Findings
Would an employee newsletter make you
more informed about Wells Fargo Insurance?
80% agreed that a newsletter would make
them more informed about Wells Fargo
Insurance.

Research Findings
Which sources of information would help you
understand the corporate objectives of
Wells Fargo Insurance better?
Top 2 Choices
63% Newsletters
45% Managers

43% Town Hall Meetings

Research Findings
Would you like a Wells Fargo Insurance
employee newsletter?
89% of employees would like an
employee newsletter.

Research Findings

Respondents (%)

In what format would you like an
employee newsletter?
60
50
40
30
20
10
0
Paper

Emails

Research Findings

Respondents (%)

How frequently would you like to
see an employee newsletter?
50
45
40
35
30
25
20
15
10
5
0
1 Time
Year

2 Times
Year

4 Times
Year

6 Times
Year

12 Times
Year

Other

Research Findings
If you have questions about the company,
who would you most like to ask?
70
60

Respondents

50
40
30
20
10
0

Managers

President at
Town Hall
Meeting

Newsletter
Editor

Other

Research Question
Can an Employee Newsletter Provide a
Connection to the Organization?
In this case, an employee newsletter can
provide a connection to the organization.

Recommendations
Implement a communications plan that includes:
 Newsletter distributed at least 4 times per
year.
 Quarterly town hall meetings with the
president.
 Suggestion box.

Recommendations
 Repeat survey annually to trend team

members’ preferences about communication.
 Conduct another survey regarding 2-way
communications.

Questions?


Slide 3

Employees Want to Know

Michelle Leschisin
December 17, 2002

Importance of Employee
Communications
 The two top motivators are appreciation of

their work and being “in” on things.
 Workers perform best when they understand
their company’s goals and financial status.

Communication Difficulties
 1 in 10 workers is an alternative worker.
 80% of employers offer nontraditional staffing

arrangements.
 47% of employees telecommute during part
of their work week.

Wells Fargo Insurance
 Knows the importance of employee

communications.
 Has employees located around the country.
 Suspects communication needs are not being
met.
 Knows we can do much better.
 Doesn’t currently have a newsletter.

Common Goals of Employee
Newsletters
 Address employees’ need for appreciation

and desire to be involved
 Improve communications
 Address employee concerns
 Educate
 Publicize goals
 Celebrate achievements

Research Question

Can an Employee Newsletter Provide a
Connection to the Organization?

Research Goals
To determine:
 Whether employees think regular
communication will make them feel more
connected to Wells Fargo Insurance.
 Whether employees think a newsletter will
make them better-informed.
 How employees would like to receive
information.

Methodology
 Sample


175 Wells Fargo Insurance employees



115 located at headquarters
60 located around the country

 Survey Components





Cover letter
Survey
Drawing card for an incentive

Survey Response
 75% response rate
 Uncovered significant findings for Wells Fargo

Insurance

Research Findings
Will regular communication make you more
connected with Wells Fargo Insurance?
92% said that regular communication would
make them feel more connected to Wells
Fargo Insurance.

Research Findings
Would an employee newsletter make you
more informed about Wells Fargo Insurance?
80% agreed that a newsletter would make
them more informed about Wells Fargo
Insurance.

Research Findings
Which sources of information would help you
understand the corporate objectives of
Wells Fargo Insurance better?
Top 2 Choices
63% Newsletters
45% Managers

43% Town Hall Meetings

Research Findings
Would you like a Wells Fargo Insurance
employee newsletter?
89% of employees would like an
employee newsletter.

Research Findings

Respondents (%)

In what format would you like an
employee newsletter?
60
50
40
30
20
10
0
Paper

Emails

Research Findings

Respondents (%)

How frequently would you like to
see an employee newsletter?
50
45
40
35
30
25
20
15
10
5
0
1 Time
Year

2 Times
Year

4 Times
Year

6 Times
Year

12 Times
Year

Other

Research Findings
If you have questions about the company,
who would you most like to ask?
70
60

Respondents

50
40
30
20
10
0

Managers

President at
Town Hall
Meeting

Newsletter
Editor

Other

Research Question
Can an Employee Newsletter Provide a
Connection to the Organization?
In this case, an employee newsletter can
provide a connection to the organization.

Recommendations
Implement a communications plan that includes:
 Newsletter distributed at least 4 times per
year.
 Quarterly town hall meetings with the
president.
 Suggestion box.

Recommendations
 Repeat survey annually to trend team

members’ preferences about communication.
 Conduct another survey regarding 2-way
communications.

Questions?


Slide 4

Employees Want to Know

Michelle Leschisin
December 17, 2002

Importance of Employee
Communications
 The two top motivators are appreciation of

their work and being “in” on things.
 Workers perform best when they understand
their company’s goals and financial status.

Communication Difficulties
 1 in 10 workers is an alternative worker.
 80% of employers offer nontraditional staffing

arrangements.
 47% of employees telecommute during part
of their work week.

Wells Fargo Insurance
 Knows the importance of employee

communications.
 Has employees located around the country.
 Suspects communication needs are not being
met.
 Knows we can do much better.
 Doesn’t currently have a newsletter.

Common Goals of Employee
Newsletters
 Address employees’ need for appreciation

and desire to be involved
 Improve communications
 Address employee concerns
 Educate
 Publicize goals
 Celebrate achievements

Research Question

Can an Employee Newsletter Provide a
Connection to the Organization?

Research Goals
To determine:
 Whether employees think regular
communication will make them feel more
connected to Wells Fargo Insurance.
 Whether employees think a newsletter will
make them better-informed.
 How employees would like to receive
information.

Methodology
 Sample


175 Wells Fargo Insurance employees



115 located at headquarters
60 located around the country

 Survey Components





Cover letter
Survey
Drawing card for an incentive

Survey Response
 75% response rate
 Uncovered significant findings for Wells Fargo

Insurance

Research Findings
Will regular communication make you more
connected with Wells Fargo Insurance?
92% said that regular communication would
make them feel more connected to Wells
Fargo Insurance.

Research Findings
Would an employee newsletter make you
more informed about Wells Fargo Insurance?
80% agreed that a newsletter would make
them more informed about Wells Fargo
Insurance.

Research Findings
Which sources of information would help you
understand the corporate objectives of
Wells Fargo Insurance better?
Top 2 Choices
63% Newsletters
45% Managers

43% Town Hall Meetings

Research Findings
Would you like a Wells Fargo Insurance
employee newsletter?
89% of employees would like an
employee newsletter.

Research Findings

Respondents (%)

In what format would you like an
employee newsletter?
60
50
40
30
20
10
0
Paper

Emails

Research Findings

Respondents (%)

How frequently would you like to
see an employee newsletter?
50
45
40
35
30
25
20
15
10
5
0
1 Time
Year

2 Times
Year

4 Times
Year

6 Times
Year

12 Times
Year

Other

Research Findings
If you have questions about the company,
who would you most like to ask?
70
60

Respondents

50
40
30
20
10
0

Managers

President at
Town Hall
Meeting

Newsletter
Editor

Other

Research Question
Can an Employee Newsletter Provide a
Connection to the Organization?
In this case, an employee newsletter can
provide a connection to the organization.

Recommendations
Implement a communications plan that includes:
 Newsletter distributed at least 4 times per
year.
 Quarterly town hall meetings with the
president.
 Suggestion box.

Recommendations
 Repeat survey annually to trend team

members’ preferences about communication.
 Conduct another survey regarding 2-way
communications.

Questions?


Slide 5

Employees Want to Know

Michelle Leschisin
December 17, 2002

Importance of Employee
Communications
 The two top motivators are appreciation of

their work and being “in” on things.
 Workers perform best when they understand
their company’s goals and financial status.

Communication Difficulties
 1 in 10 workers is an alternative worker.
 80% of employers offer nontraditional staffing

arrangements.
 47% of employees telecommute during part
of their work week.

Wells Fargo Insurance
 Knows the importance of employee

communications.
 Has employees located around the country.
 Suspects communication needs are not being
met.
 Knows we can do much better.
 Doesn’t currently have a newsletter.

Common Goals of Employee
Newsletters
 Address employees’ need for appreciation

and desire to be involved
 Improve communications
 Address employee concerns
 Educate
 Publicize goals
 Celebrate achievements

Research Question

Can an Employee Newsletter Provide a
Connection to the Organization?

Research Goals
To determine:
 Whether employees think regular
communication will make them feel more
connected to Wells Fargo Insurance.
 Whether employees think a newsletter will
make them better-informed.
 How employees would like to receive
information.

Methodology
 Sample


175 Wells Fargo Insurance employees



115 located at headquarters
60 located around the country

 Survey Components





Cover letter
Survey
Drawing card for an incentive

Survey Response
 75% response rate
 Uncovered significant findings for Wells Fargo

Insurance

Research Findings
Will regular communication make you more
connected with Wells Fargo Insurance?
92% said that regular communication would
make them feel more connected to Wells
Fargo Insurance.

Research Findings
Would an employee newsletter make you
more informed about Wells Fargo Insurance?
80% agreed that a newsletter would make
them more informed about Wells Fargo
Insurance.

Research Findings
Which sources of information would help you
understand the corporate objectives of
Wells Fargo Insurance better?
Top 2 Choices
63% Newsletters
45% Managers

43% Town Hall Meetings

Research Findings
Would you like a Wells Fargo Insurance
employee newsletter?
89% of employees would like an
employee newsletter.

Research Findings

Respondents (%)

In what format would you like an
employee newsletter?
60
50
40
30
20
10
0
Paper

Emails

Research Findings

Respondents (%)

How frequently would you like to
see an employee newsletter?
50
45
40
35
30
25
20
15
10
5
0
1 Time
Year

2 Times
Year

4 Times
Year

6 Times
Year

12 Times
Year

Other

Research Findings
If you have questions about the company,
who would you most like to ask?
70
60

Respondents

50
40
30
20
10
0

Managers

President at
Town Hall
Meeting

Newsletter
Editor

Other

Research Question
Can an Employee Newsletter Provide a
Connection to the Organization?
In this case, an employee newsletter can
provide a connection to the organization.

Recommendations
Implement a communications plan that includes:
 Newsletter distributed at least 4 times per
year.
 Quarterly town hall meetings with the
president.
 Suggestion box.

Recommendations
 Repeat survey annually to trend team

members’ preferences about communication.
 Conduct another survey regarding 2-way
communications.

Questions?


Slide 6

Employees Want to Know

Michelle Leschisin
December 17, 2002

Importance of Employee
Communications
 The two top motivators are appreciation of

their work and being “in” on things.
 Workers perform best when they understand
their company’s goals and financial status.

Communication Difficulties
 1 in 10 workers is an alternative worker.
 80% of employers offer nontraditional staffing

arrangements.
 47% of employees telecommute during part
of their work week.

Wells Fargo Insurance
 Knows the importance of employee

communications.
 Has employees located around the country.
 Suspects communication needs are not being
met.
 Knows we can do much better.
 Doesn’t currently have a newsletter.

Common Goals of Employee
Newsletters
 Address employees’ need for appreciation

and desire to be involved
 Improve communications
 Address employee concerns
 Educate
 Publicize goals
 Celebrate achievements

Research Question

Can an Employee Newsletter Provide a
Connection to the Organization?

Research Goals
To determine:
 Whether employees think regular
communication will make them feel more
connected to Wells Fargo Insurance.
 Whether employees think a newsletter will
make them better-informed.
 How employees would like to receive
information.

Methodology
 Sample


175 Wells Fargo Insurance employees



115 located at headquarters
60 located around the country

 Survey Components





Cover letter
Survey
Drawing card for an incentive

Survey Response
 75% response rate
 Uncovered significant findings for Wells Fargo

Insurance

Research Findings
Will regular communication make you more
connected with Wells Fargo Insurance?
92% said that regular communication would
make them feel more connected to Wells
Fargo Insurance.

Research Findings
Would an employee newsletter make you
more informed about Wells Fargo Insurance?
80% agreed that a newsletter would make
them more informed about Wells Fargo
Insurance.

Research Findings
Which sources of information would help you
understand the corporate objectives of
Wells Fargo Insurance better?
Top 2 Choices
63% Newsletters
45% Managers

43% Town Hall Meetings

Research Findings
Would you like a Wells Fargo Insurance
employee newsletter?
89% of employees would like an
employee newsletter.

Research Findings

Respondents (%)

In what format would you like an
employee newsletter?
60
50
40
30
20
10
0
Paper

Emails

Research Findings

Respondents (%)

How frequently would you like to
see an employee newsletter?
50
45
40
35
30
25
20
15
10
5
0
1 Time
Year

2 Times
Year

4 Times
Year

6 Times
Year

12 Times
Year

Other

Research Findings
If you have questions about the company,
who would you most like to ask?
70
60

Respondents

50
40
30
20
10
0

Managers

President at
Town Hall
Meeting

Newsletter
Editor

Other

Research Question
Can an Employee Newsletter Provide a
Connection to the Organization?
In this case, an employee newsletter can
provide a connection to the organization.

Recommendations
Implement a communications plan that includes:
 Newsletter distributed at least 4 times per
year.
 Quarterly town hall meetings with the
president.
 Suggestion box.

Recommendations
 Repeat survey annually to trend team

members’ preferences about communication.
 Conduct another survey regarding 2-way
communications.

Questions?


Slide 7

Employees Want to Know

Michelle Leschisin
December 17, 2002

Importance of Employee
Communications
 The two top motivators are appreciation of

their work and being “in” on things.
 Workers perform best when they understand
their company’s goals and financial status.

Communication Difficulties
 1 in 10 workers is an alternative worker.
 80% of employers offer nontraditional staffing

arrangements.
 47% of employees telecommute during part
of their work week.

Wells Fargo Insurance
 Knows the importance of employee

communications.
 Has employees located around the country.
 Suspects communication needs are not being
met.
 Knows we can do much better.
 Doesn’t currently have a newsletter.

Common Goals of Employee
Newsletters
 Address employees’ need for appreciation

and desire to be involved
 Improve communications
 Address employee concerns
 Educate
 Publicize goals
 Celebrate achievements

Research Question

Can an Employee Newsletter Provide a
Connection to the Organization?

Research Goals
To determine:
 Whether employees think regular
communication will make them feel more
connected to Wells Fargo Insurance.
 Whether employees think a newsletter will
make them better-informed.
 How employees would like to receive
information.

Methodology
 Sample


175 Wells Fargo Insurance employees



115 located at headquarters
60 located around the country

 Survey Components





Cover letter
Survey
Drawing card for an incentive

Survey Response
 75% response rate
 Uncovered significant findings for Wells Fargo

Insurance

Research Findings
Will regular communication make you more
connected with Wells Fargo Insurance?
92% said that regular communication would
make them feel more connected to Wells
Fargo Insurance.

Research Findings
Would an employee newsletter make you
more informed about Wells Fargo Insurance?
80% agreed that a newsletter would make
them more informed about Wells Fargo
Insurance.

Research Findings
Which sources of information would help you
understand the corporate objectives of
Wells Fargo Insurance better?
Top 2 Choices
63% Newsletters
45% Managers

43% Town Hall Meetings

Research Findings
Would you like a Wells Fargo Insurance
employee newsletter?
89% of employees would like an
employee newsletter.

Research Findings

Respondents (%)

In what format would you like an
employee newsletter?
60
50
40
30
20
10
0
Paper

Emails

Research Findings

Respondents (%)

How frequently would you like to
see an employee newsletter?
50
45
40
35
30
25
20
15
10
5
0
1 Time
Year

2 Times
Year

4 Times
Year

6 Times
Year

12 Times
Year

Other

Research Findings
If you have questions about the company,
who would you most like to ask?
70
60

Respondents

50
40
30
20
10
0

Managers

President at
Town Hall
Meeting

Newsletter
Editor

Other

Research Question
Can an Employee Newsletter Provide a
Connection to the Organization?
In this case, an employee newsletter can
provide a connection to the organization.

Recommendations
Implement a communications plan that includes:
 Newsletter distributed at least 4 times per
year.
 Quarterly town hall meetings with the
president.
 Suggestion box.

Recommendations
 Repeat survey annually to trend team

members’ preferences about communication.
 Conduct another survey regarding 2-way
communications.

Questions?


Slide 8

Employees Want to Know

Michelle Leschisin
December 17, 2002

Importance of Employee
Communications
 The two top motivators are appreciation of

their work and being “in” on things.
 Workers perform best when they understand
their company’s goals and financial status.

Communication Difficulties
 1 in 10 workers is an alternative worker.
 80% of employers offer nontraditional staffing

arrangements.
 47% of employees telecommute during part
of their work week.

Wells Fargo Insurance
 Knows the importance of employee

communications.
 Has employees located around the country.
 Suspects communication needs are not being
met.
 Knows we can do much better.
 Doesn’t currently have a newsletter.

Common Goals of Employee
Newsletters
 Address employees’ need for appreciation

and desire to be involved
 Improve communications
 Address employee concerns
 Educate
 Publicize goals
 Celebrate achievements

Research Question

Can an Employee Newsletter Provide a
Connection to the Organization?

Research Goals
To determine:
 Whether employees think regular
communication will make them feel more
connected to Wells Fargo Insurance.
 Whether employees think a newsletter will
make them better-informed.
 How employees would like to receive
information.

Methodology
 Sample


175 Wells Fargo Insurance employees



115 located at headquarters
60 located around the country

 Survey Components





Cover letter
Survey
Drawing card for an incentive

Survey Response
 75% response rate
 Uncovered significant findings for Wells Fargo

Insurance

Research Findings
Will regular communication make you more
connected with Wells Fargo Insurance?
92% said that regular communication would
make them feel more connected to Wells
Fargo Insurance.

Research Findings
Would an employee newsletter make you
more informed about Wells Fargo Insurance?
80% agreed that a newsletter would make
them more informed about Wells Fargo
Insurance.

Research Findings
Which sources of information would help you
understand the corporate objectives of
Wells Fargo Insurance better?
Top 2 Choices
63% Newsletters
45% Managers

43% Town Hall Meetings

Research Findings
Would you like a Wells Fargo Insurance
employee newsletter?
89% of employees would like an
employee newsletter.

Research Findings

Respondents (%)

In what format would you like an
employee newsletter?
60
50
40
30
20
10
0
Paper

Emails

Research Findings

Respondents (%)

How frequently would you like to
see an employee newsletter?
50
45
40
35
30
25
20
15
10
5
0
1 Time
Year

2 Times
Year

4 Times
Year

6 Times
Year

12 Times
Year

Other

Research Findings
If you have questions about the company,
who would you most like to ask?
70
60

Respondents

50
40
30
20
10
0

Managers

President at
Town Hall
Meeting

Newsletter
Editor

Other

Research Question
Can an Employee Newsletter Provide a
Connection to the Organization?
In this case, an employee newsletter can
provide a connection to the organization.

Recommendations
Implement a communications plan that includes:
 Newsletter distributed at least 4 times per
year.
 Quarterly town hall meetings with the
president.
 Suggestion box.

Recommendations
 Repeat survey annually to trend team

members’ preferences about communication.
 Conduct another survey regarding 2-way
communications.

Questions?


Slide 9

Employees Want to Know

Michelle Leschisin
December 17, 2002

Importance of Employee
Communications
 The two top motivators are appreciation of

their work and being “in” on things.
 Workers perform best when they understand
their company’s goals and financial status.

Communication Difficulties
 1 in 10 workers is an alternative worker.
 80% of employers offer nontraditional staffing

arrangements.
 47% of employees telecommute during part
of their work week.

Wells Fargo Insurance
 Knows the importance of employee

communications.
 Has employees located around the country.
 Suspects communication needs are not being
met.
 Knows we can do much better.
 Doesn’t currently have a newsletter.

Common Goals of Employee
Newsletters
 Address employees’ need for appreciation

and desire to be involved
 Improve communications
 Address employee concerns
 Educate
 Publicize goals
 Celebrate achievements

Research Question

Can an Employee Newsletter Provide a
Connection to the Organization?

Research Goals
To determine:
 Whether employees think regular
communication will make them feel more
connected to Wells Fargo Insurance.
 Whether employees think a newsletter will
make them better-informed.
 How employees would like to receive
information.

Methodology
 Sample


175 Wells Fargo Insurance employees



115 located at headquarters
60 located around the country

 Survey Components





Cover letter
Survey
Drawing card for an incentive

Survey Response
 75% response rate
 Uncovered significant findings for Wells Fargo

Insurance

Research Findings
Will regular communication make you more
connected with Wells Fargo Insurance?
92% said that regular communication would
make them feel more connected to Wells
Fargo Insurance.

Research Findings
Would an employee newsletter make you
more informed about Wells Fargo Insurance?
80% agreed that a newsletter would make
them more informed about Wells Fargo
Insurance.

Research Findings
Which sources of information would help you
understand the corporate objectives of
Wells Fargo Insurance better?
Top 2 Choices
63% Newsletters
45% Managers

43% Town Hall Meetings

Research Findings
Would you like a Wells Fargo Insurance
employee newsletter?
89% of employees would like an
employee newsletter.

Research Findings

Respondents (%)

In what format would you like an
employee newsletter?
60
50
40
30
20
10
0
Paper

Emails

Research Findings

Respondents (%)

How frequently would you like to
see an employee newsletter?
50
45
40
35
30
25
20
15
10
5
0
1 Time
Year

2 Times
Year

4 Times
Year

6 Times
Year

12 Times
Year

Other

Research Findings
If you have questions about the company,
who would you most like to ask?
70
60

Respondents

50
40
30
20
10
0

Managers

President at
Town Hall
Meeting

Newsletter
Editor

Other

Research Question
Can an Employee Newsletter Provide a
Connection to the Organization?
In this case, an employee newsletter can
provide a connection to the organization.

Recommendations
Implement a communications plan that includes:
 Newsletter distributed at least 4 times per
year.
 Quarterly town hall meetings with the
president.
 Suggestion box.

Recommendations
 Repeat survey annually to trend team

members’ preferences about communication.
 Conduct another survey regarding 2-way
communications.

Questions?


Slide 10

Employees Want to Know

Michelle Leschisin
December 17, 2002

Importance of Employee
Communications
 The two top motivators are appreciation of

their work and being “in” on things.
 Workers perform best when they understand
their company’s goals and financial status.

Communication Difficulties
 1 in 10 workers is an alternative worker.
 80% of employers offer nontraditional staffing

arrangements.
 47% of employees telecommute during part
of their work week.

Wells Fargo Insurance
 Knows the importance of employee

communications.
 Has employees located around the country.
 Suspects communication needs are not being
met.
 Knows we can do much better.
 Doesn’t currently have a newsletter.

Common Goals of Employee
Newsletters
 Address employees’ need for appreciation

and desire to be involved
 Improve communications
 Address employee concerns
 Educate
 Publicize goals
 Celebrate achievements

Research Question

Can an Employee Newsletter Provide a
Connection to the Organization?

Research Goals
To determine:
 Whether employees think regular
communication will make them feel more
connected to Wells Fargo Insurance.
 Whether employees think a newsletter will
make them better-informed.
 How employees would like to receive
information.

Methodology
 Sample


175 Wells Fargo Insurance employees



115 located at headquarters
60 located around the country

 Survey Components





Cover letter
Survey
Drawing card for an incentive

Survey Response
 75% response rate
 Uncovered significant findings for Wells Fargo

Insurance

Research Findings
Will regular communication make you more
connected with Wells Fargo Insurance?
92% said that regular communication would
make them feel more connected to Wells
Fargo Insurance.

Research Findings
Would an employee newsletter make you
more informed about Wells Fargo Insurance?
80% agreed that a newsletter would make
them more informed about Wells Fargo
Insurance.

Research Findings
Which sources of information would help you
understand the corporate objectives of
Wells Fargo Insurance better?
Top 2 Choices
63% Newsletters
45% Managers

43% Town Hall Meetings

Research Findings
Would you like a Wells Fargo Insurance
employee newsletter?
89% of employees would like an
employee newsletter.

Research Findings

Respondents (%)

In what format would you like an
employee newsletter?
60
50
40
30
20
10
0
Paper

Emails

Research Findings

Respondents (%)

How frequently would you like to
see an employee newsletter?
50
45
40
35
30
25
20
15
10
5
0
1 Time
Year

2 Times
Year

4 Times
Year

6 Times
Year

12 Times
Year

Other

Research Findings
If you have questions about the company,
who would you most like to ask?
70
60

Respondents

50
40
30
20
10
0

Managers

President at
Town Hall
Meeting

Newsletter
Editor

Other

Research Question
Can an Employee Newsletter Provide a
Connection to the Organization?
In this case, an employee newsletter can
provide a connection to the organization.

Recommendations
Implement a communications plan that includes:
 Newsletter distributed at least 4 times per
year.
 Quarterly town hall meetings with the
president.
 Suggestion box.

Recommendations
 Repeat survey annually to trend team

members’ preferences about communication.
 Conduct another survey regarding 2-way
communications.

Questions?


Slide 11

Employees Want to Know

Michelle Leschisin
December 17, 2002

Importance of Employee
Communications
 The two top motivators are appreciation of

their work and being “in” on things.
 Workers perform best when they understand
their company’s goals and financial status.

Communication Difficulties
 1 in 10 workers is an alternative worker.
 80% of employers offer nontraditional staffing

arrangements.
 47% of employees telecommute during part
of their work week.

Wells Fargo Insurance
 Knows the importance of employee

communications.
 Has employees located around the country.
 Suspects communication needs are not being
met.
 Knows we can do much better.
 Doesn’t currently have a newsletter.

Common Goals of Employee
Newsletters
 Address employees’ need for appreciation

and desire to be involved
 Improve communications
 Address employee concerns
 Educate
 Publicize goals
 Celebrate achievements

Research Question

Can an Employee Newsletter Provide a
Connection to the Organization?

Research Goals
To determine:
 Whether employees think regular
communication will make them feel more
connected to Wells Fargo Insurance.
 Whether employees think a newsletter will
make them better-informed.
 How employees would like to receive
information.

Methodology
 Sample


175 Wells Fargo Insurance employees



115 located at headquarters
60 located around the country

 Survey Components





Cover letter
Survey
Drawing card for an incentive

Survey Response
 75% response rate
 Uncovered significant findings for Wells Fargo

Insurance

Research Findings
Will regular communication make you more
connected with Wells Fargo Insurance?
92% said that regular communication would
make them feel more connected to Wells
Fargo Insurance.

Research Findings
Would an employee newsletter make you
more informed about Wells Fargo Insurance?
80% agreed that a newsletter would make
them more informed about Wells Fargo
Insurance.

Research Findings
Which sources of information would help you
understand the corporate objectives of
Wells Fargo Insurance better?
Top 2 Choices
63% Newsletters
45% Managers

43% Town Hall Meetings

Research Findings
Would you like a Wells Fargo Insurance
employee newsletter?
89% of employees would like an
employee newsletter.

Research Findings

Respondents (%)

In what format would you like an
employee newsletter?
60
50
40
30
20
10
0
Paper

Emails

Research Findings

Respondents (%)

How frequently would you like to
see an employee newsletter?
50
45
40
35
30
25
20
15
10
5
0
1 Time
Year

2 Times
Year

4 Times
Year

6 Times
Year

12 Times
Year

Other

Research Findings
If you have questions about the company,
who would you most like to ask?
70
60

Respondents

50
40
30
20
10
0

Managers

President at
Town Hall
Meeting

Newsletter
Editor

Other

Research Question
Can an Employee Newsletter Provide a
Connection to the Organization?
In this case, an employee newsletter can
provide a connection to the organization.

Recommendations
Implement a communications plan that includes:
 Newsletter distributed at least 4 times per
year.
 Quarterly town hall meetings with the
president.
 Suggestion box.

Recommendations
 Repeat survey annually to trend team

members’ preferences about communication.
 Conduct another survey regarding 2-way
communications.

Questions?


Slide 12

Employees Want to Know

Michelle Leschisin
December 17, 2002

Importance of Employee
Communications
 The two top motivators are appreciation of

their work and being “in” on things.
 Workers perform best when they understand
their company’s goals and financial status.

Communication Difficulties
 1 in 10 workers is an alternative worker.
 80% of employers offer nontraditional staffing

arrangements.
 47% of employees telecommute during part
of their work week.

Wells Fargo Insurance
 Knows the importance of employee

communications.
 Has employees located around the country.
 Suspects communication needs are not being
met.
 Knows we can do much better.
 Doesn’t currently have a newsletter.

Common Goals of Employee
Newsletters
 Address employees’ need for appreciation

and desire to be involved
 Improve communications
 Address employee concerns
 Educate
 Publicize goals
 Celebrate achievements

Research Question

Can an Employee Newsletter Provide a
Connection to the Organization?

Research Goals
To determine:
 Whether employees think regular
communication will make them feel more
connected to Wells Fargo Insurance.
 Whether employees think a newsletter will
make them better-informed.
 How employees would like to receive
information.

Methodology
 Sample


175 Wells Fargo Insurance employees



115 located at headquarters
60 located around the country

 Survey Components





Cover letter
Survey
Drawing card for an incentive

Survey Response
 75% response rate
 Uncovered significant findings for Wells Fargo

Insurance

Research Findings
Will regular communication make you more
connected with Wells Fargo Insurance?
92% said that regular communication would
make them feel more connected to Wells
Fargo Insurance.

Research Findings
Would an employee newsletter make you
more informed about Wells Fargo Insurance?
80% agreed that a newsletter would make
them more informed about Wells Fargo
Insurance.

Research Findings
Which sources of information would help you
understand the corporate objectives of
Wells Fargo Insurance better?
Top 2 Choices
63% Newsletters
45% Managers

43% Town Hall Meetings

Research Findings
Would you like a Wells Fargo Insurance
employee newsletter?
89% of employees would like an
employee newsletter.

Research Findings

Respondents (%)

In what format would you like an
employee newsletter?
60
50
40
30
20
10
0
Paper

Emails

Research Findings

Respondents (%)

How frequently would you like to
see an employee newsletter?
50
45
40
35
30
25
20
15
10
5
0
1 Time
Year

2 Times
Year

4 Times
Year

6 Times
Year

12 Times
Year

Other

Research Findings
If you have questions about the company,
who would you most like to ask?
70
60

Respondents

50
40
30
20
10
0

Managers

President at
Town Hall
Meeting

Newsletter
Editor

Other

Research Question
Can an Employee Newsletter Provide a
Connection to the Organization?
In this case, an employee newsletter can
provide a connection to the organization.

Recommendations
Implement a communications plan that includes:
 Newsletter distributed at least 4 times per
year.
 Quarterly town hall meetings with the
president.
 Suggestion box.

Recommendations
 Repeat survey annually to trend team

members’ preferences about communication.
 Conduct another survey regarding 2-way
communications.

Questions?


Slide 13

Employees Want to Know

Michelle Leschisin
December 17, 2002

Importance of Employee
Communications
 The two top motivators are appreciation of

their work and being “in” on things.
 Workers perform best when they understand
their company’s goals and financial status.

Communication Difficulties
 1 in 10 workers is an alternative worker.
 80% of employers offer nontraditional staffing

arrangements.
 47% of employees telecommute during part
of their work week.

Wells Fargo Insurance
 Knows the importance of employee

communications.
 Has employees located around the country.
 Suspects communication needs are not being
met.
 Knows we can do much better.
 Doesn’t currently have a newsletter.

Common Goals of Employee
Newsletters
 Address employees’ need for appreciation

and desire to be involved
 Improve communications
 Address employee concerns
 Educate
 Publicize goals
 Celebrate achievements

Research Question

Can an Employee Newsletter Provide a
Connection to the Organization?

Research Goals
To determine:
 Whether employees think regular
communication will make them feel more
connected to Wells Fargo Insurance.
 Whether employees think a newsletter will
make them better-informed.
 How employees would like to receive
information.

Methodology
 Sample


175 Wells Fargo Insurance employees



115 located at headquarters
60 located around the country

 Survey Components





Cover letter
Survey
Drawing card for an incentive

Survey Response
 75% response rate
 Uncovered significant findings for Wells Fargo

Insurance

Research Findings
Will regular communication make you more
connected with Wells Fargo Insurance?
92% said that regular communication would
make them feel more connected to Wells
Fargo Insurance.

Research Findings
Would an employee newsletter make you
more informed about Wells Fargo Insurance?
80% agreed that a newsletter would make
them more informed about Wells Fargo
Insurance.

Research Findings
Which sources of information would help you
understand the corporate objectives of
Wells Fargo Insurance better?
Top 2 Choices
63% Newsletters
45% Managers

43% Town Hall Meetings

Research Findings
Would you like a Wells Fargo Insurance
employee newsletter?
89% of employees would like an
employee newsletter.

Research Findings

Respondents (%)

In what format would you like an
employee newsletter?
60
50
40
30
20
10
0
Paper

Emails

Research Findings

Respondents (%)

How frequently would you like to
see an employee newsletter?
50
45
40
35
30
25
20
15
10
5
0
1 Time
Year

2 Times
Year

4 Times
Year

6 Times
Year

12 Times
Year

Other

Research Findings
If you have questions about the company,
who would you most like to ask?
70
60

Respondents

50
40
30
20
10
0

Managers

President at
Town Hall
Meeting

Newsletter
Editor

Other

Research Question
Can an Employee Newsletter Provide a
Connection to the Organization?
In this case, an employee newsletter can
provide a connection to the organization.

Recommendations
Implement a communications plan that includes:
 Newsletter distributed at least 4 times per
year.
 Quarterly town hall meetings with the
president.
 Suggestion box.

Recommendations
 Repeat survey annually to trend team

members’ preferences about communication.
 Conduct another survey regarding 2-way
communications.

Questions?


Slide 14

Employees Want to Know

Michelle Leschisin
December 17, 2002

Importance of Employee
Communications
 The two top motivators are appreciation of

their work and being “in” on things.
 Workers perform best when they understand
their company’s goals and financial status.

Communication Difficulties
 1 in 10 workers is an alternative worker.
 80% of employers offer nontraditional staffing

arrangements.
 47% of employees telecommute during part
of their work week.

Wells Fargo Insurance
 Knows the importance of employee

communications.
 Has employees located around the country.
 Suspects communication needs are not being
met.
 Knows we can do much better.
 Doesn’t currently have a newsletter.

Common Goals of Employee
Newsletters
 Address employees’ need for appreciation

and desire to be involved
 Improve communications
 Address employee concerns
 Educate
 Publicize goals
 Celebrate achievements

Research Question

Can an Employee Newsletter Provide a
Connection to the Organization?

Research Goals
To determine:
 Whether employees think regular
communication will make them feel more
connected to Wells Fargo Insurance.
 Whether employees think a newsletter will
make them better-informed.
 How employees would like to receive
information.

Methodology
 Sample


175 Wells Fargo Insurance employees



115 located at headquarters
60 located around the country

 Survey Components





Cover letter
Survey
Drawing card for an incentive

Survey Response
 75% response rate
 Uncovered significant findings for Wells Fargo

Insurance

Research Findings
Will regular communication make you more
connected with Wells Fargo Insurance?
92% said that regular communication would
make them feel more connected to Wells
Fargo Insurance.

Research Findings
Would an employee newsletter make you
more informed about Wells Fargo Insurance?
80% agreed that a newsletter would make
them more informed about Wells Fargo
Insurance.

Research Findings
Which sources of information would help you
understand the corporate objectives of
Wells Fargo Insurance better?
Top 2 Choices
63% Newsletters
45% Managers

43% Town Hall Meetings

Research Findings
Would you like a Wells Fargo Insurance
employee newsletter?
89% of employees would like an
employee newsletter.

Research Findings

Respondents (%)

In what format would you like an
employee newsletter?
60
50
40
30
20
10
0
Paper

Emails

Research Findings

Respondents (%)

How frequently would you like to
see an employee newsletter?
50
45
40
35
30
25
20
15
10
5
0
1 Time
Year

2 Times
Year

4 Times
Year

6 Times
Year

12 Times
Year

Other

Research Findings
If you have questions about the company,
who would you most like to ask?
70
60

Respondents

50
40
30
20
10
0

Managers

President at
Town Hall
Meeting

Newsletter
Editor

Other

Research Question
Can an Employee Newsletter Provide a
Connection to the Organization?
In this case, an employee newsletter can
provide a connection to the organization.

Recommendations
Implement a communications plan that includes:
 Newsletter distributed at least 4 times per
year.
 Quarterly town hall meetings with the
president.
 Suggestion box.

Recommendations
 Repeat survey annually to trend team

members’ preferences about communication.
 Conduct another survey regarding 2-way
communications.

Questions?


Slide 15

Employees Want to Know

Michelle Leschisin
December 17, 2002

Importance of Employee
Communications
 The two top motivators are appreciation of

their work and being “in” on things.
 Workers perform best when they understand
their company’s goals and financial status.

Communication Difficulties
 1 in 10 workers is an alternative worker.
 80% of employers offer nontraditional staffing

arrangements.
 47% of employees telecommute during part
of their work week.

Wells Fargo Insurance
 Knows the importance of employee

communications.
 Has employees located around the country.
 Suspects communication needs are not being
met.
 Knows we can do much better.
 Doesn’t currently have a newsletter.

Common Goals of Employee
Newsletters
 Address employees’ need for appreciation

and desire to be involved
 Improve communications
 Address employee concerns
 Educate
 Publicize goals
 Celebrate achievements

Research Question

Can an Employee Newsletter Provide a
Connection to the Organization?

Research Goals
To determine:
 Whether employees think regular
communication will make them feel more
connected to Wells Fargo Insurance.
 Whether employees think a newsletter will
make them better-informed.
 How employees would like to receive
information.

Methodology
 Sample


175 Wells Fargo Insurance employees



115 located at headquarters
60 located around the country

 Survey Components





Cover letter
Survey
Drawing card for an incentive

Survey Response
 75% response rate
 Uncovered significant findings for Wells Fargo

Insurance

Research Findings
Will regular communication make you more
connected with Wells Fargo Insurance?
92% said that regular communication would
make them feel more connected to Wells
Fargo Insurance.

Research Findings
Would an employee newsletter make you
more informed about Wells Fargo Insurance?
80% agreed that a newsletter would make
them more informed about Wells Fargo
Insurance.

Research Findings
Which sources of information would help you
understand the corporate objectives of
Wells Fargo Insurance better?
Top 2 Choices
63% Newsletters
45% Managers

43% Town Hall Meetings

Research Findings
Would you like a Wells Fargo Insurance
employee newsletter?
89% of employees would like an
employee newsletter.

Research Findings

Respondents (%)

In what format would you like an
employee newsletter?
60
50
40
30
20
10
0
Paper

Emails

Research Findings

Respondents (%)

How frequently would you like to
see an employee newsletter?
50
45
40
35
30
25
20
15
10
5
0
1 Time
Year

2 Times
Year

4 Times
Year

6 Times
Year

12 Times
Year

Other

Research Findings
If you have questions about the company,
who would you most like to ask?
70
60

Respondents

50
40
30
20
10
0

Managers

President at
Town Hall
Meeting

Newsletter
Editor

Other

Research Question
Can an Employee Newsletter Provide a
Connection to the Organization?
In this case, an employee newsletter can
provide a connection to the organization.

Recommendations
Implement a communications plan that includes:
 Newsletter distributed at least 4 times per
year.
 Quarterly town hall meetings with the
president.
 Suggestion box.

Recommendations
 Repeat survey annually to trend team

members’ preferences about communication.
 Conduct another survey regarding 2-way
communications.

Questions?


Slide 16

Employees Want to Know

Michelle Leschisin
December 17, 2002

Importance of Employee
Communications
 The two top motivators are appreciation of

their work and being “in” on things.
 Workers perform best when they understand
their company’s goals and financial status.

Communication Difficulties
 1 in 10 workers is an alternative worker.
 80% of employers offer nontraditional staffing

arrangements.
 47% of employees telecommute during part
of their work week.

Wells Fargo Insurance
 Knows the importance of employee

communications.
 Has employees located around the country.
 Suspects communication needs are not being
met.
 Knows we can do much better.
 Doesn’t currently have a newsletter.

Common Goals of Employee
Newsletters
 Address employees’ need for appreciation

and desire to be involved
 Improve communications
 Address employee concerns
 Educate
 Publicize goals
 Celebrate achievements

Research Question

Can an Employee Newsletter Provide a
Connection to the Organization?

Research Goals
To determine:
 Whether employees think regular
communication will make them feel more
connected to Wells Fargo Insurance.
 Whether employees think a newsletter will
make them better-informed.
 How employees would like to receive
information.

Methodology
 Sample


175 Wells Fargo Insurance employees



115 located at headquarters
60 located around the country

 Survey Components





Cover letter
Survey
Drawing card for an incentive

Survey Response
 75% response rate
 Uncovered significant findings for Wells Fargo

Insurance

Research Findings
Will regular communication make you more
connected with Wells Fargo Insurance?
92% said that regular communication would
make them feel more connected to Wells
Fargo Insurance.

Research Findings
Would an employee newsletter make you
more informed about Wells Fargo Insurance?
80% agreed that a newsletter would make
them more informed about Wells Fargo
Insurance.

Research Findings
Which sources of information would help you
understand the corporate objectives of
Wells Fargo Insurance better?
Top 2 Choices
63% Newsletters
45% Managers

43% Town Hall Meetings

Research Findings
Would you like a Wells Fargo Insurance
employee newsletter?
89% of employees would like an
employee newsletter.

Research Findings

Respondents (%)

In what format would you like an
employee newsletter?
60
50
40
30
20
10
0
Paper

Emails

Research Findings

Respondents (%)

How frequently would you like to
see an employee newsletter?
50
45
40
35
30
25
20
15
10
5
0
1 Time
Year

2 Times
Year

4 Times
Year

6 Times
Year

12 Times
Year

Other

Research Findings
If you have questions about the company,
who would you most like to ask?
70
60

Respondents

50
40
30
20
10
0

Managers

President at
Town Hall
Meeting

Newsletter
Editor

Other

Research Question
Can an Employee Newsletter Provide a
Connection to the Organization?
In this case, an employee newsletter can
provide a connection to the organization.

Recommendations
Implement a communications plan that includes:
 Newsletter distributed at least 4 times per
year.
 Quarterly town hall meetings with the
president.
 Suggestion box.

Recommendations
 Repeat survey annually to trend team

members’ preferences about communication.
 Conduct another survey regarding 2-way
communications.

Questions?


Slide 17

Employees Want to Know

Michelle Leschisin
December 17, 2002

Importance of Employee
Communications
 The two top motivators are appreciation of

their work and being “in” on things.
 Workers perform best when they understand
their company’s goals and financial status.

Communication Difficulties
 1 in 10 workers is an alternative worker.
 80% of employers offer nontraditional staffing

arrangements.
 47% of employees telecommute during part
of their work week.

Wells Fargo Insurance
 Knows the importance of employee

communications.
 Has employees located around the country.
 Suspects communication needs are not being
met.
 Knows we can do much better.
 Doesn’t currently have a newsletter.

Common Goals of Employee
Newsletters
 Address employees’ need for appreciation

and desire to be involved
 Improve communications
 Address employee concerns
 Educate
 Publicize goals
 Celebrate achievements

Research Question

Can an Employee Newsletter Provide a
Connection to the Organization?

Research Goals
To determine:
 Whether employees think regular
communication will make them feel more
connected to Wells Fargo Insurance.
 Whether employees think a newsletter will
make them better-informed.
 How employees would like to receive
information.

Methodology
 Sample


175 Wells Fargo Insurance employees



115 located at headquarters
60 located around the country

 Survey Components





Cover letter
Survey
Drawing card for an incentive

Survey Response
 75% response rate
 Uncovered significant findings for Wells Fargo

Insurance

Research Findings
Will regular communication make you more
connected with Wells Fargo Insurance?
92% said that regular communication would
make them feel more connected to Wells
Fargo Insurance.

Research Findings
Would an employee newsletter make you
more informed about Wells Fargo Insurance?
80% agreed that a newsletter would make
them more informed about Wells Fargo
Insurance.

Research Findings
Which sources of information would help you
understand the corporate objectives of
Wells Fargo Insurance better?
Top 2 Choices
63% Newsletters
45% Managers

43% Town Hall Meetings

Research Findings
Would you like a Wells Fargo Insurance
employee newsletter?
89% of employees would like an
employee newsletter.

Research Findings

Respondents (%)

In what format would you like an
employee newsletter?
60
50
40
30
20
10
0
Paper

Emails

Research Findings

Respondents (%)

How frequently would you like to
see an employee newsletter?
50
45
40
35
30
25
20
15
10
5
0
1 Time
Year

2 Times
Year

4 Times
Year

6 Times
Year

12 Times
Year

Other

Research Findings
If you have questions about the company,
who would you most like to ask?
70
60

Respondents

50
40
30
20
10
0

Managers

President at
Town Hall
Meeting

Newsletter
Editor

Other

Research Question
Can an Employee Newsletter Provide a
Connection to the Organization?
In this case, an employee newsletter can
provide a connection to the organization.

Recommendations
Implement a communications plan that includes:
 Newsletter distributed at least 4 times per
year.
 Quarterly town hall meetings with the
president.
 Suggestion box.

Recommendations
 Repeat survey annually to trend team

members’ preferences about communication.
 Conduct another survey regarding 2-way
communications.

Questions?


Slide 18

Employees Want to Know

Michelle Leschisin
December 17, 2002

Importance of Employee
Communications
 The two top motivators are appreciation of

their work and being “in” on things.
 Workers perform best when they understand
their company’s goals and financial status.

Communication Difficulties
 1 in 10 workers is an alternative worker.
 80% of employers offer nontraditional staffing

arrangements.
 47% of employees telecommute during part
of their work week.

Wells Fargo Insurance
 Knows the importance of employee

communications.
 Has employees located around the country.
 Suspects communication needs are not being
met.
 Knows we can do much better.
 Doesn’t currently have a newsletter.

Common Goals of Employee
Newsletters
 Address employees’ need for appreciation

and desire to be involved
 Improve communications
 Address employee concerns
 Educate
 Publicize goals
 Celebrate achievements

Research Question

Can an Employee Newsletter Provide a
Connection to the Organization?

Research Goals
To determine:
 Whether employees think regular
communication will make them feel more
connected to Wells Fargo Insurance.
 Whether employees think a newsletter will
make them better-informed.
 How employees would like to receive
information.

Methodology
 Sample


175 Wells Fargo Insurance employees



115 located at headquarters
60 located around the country

 Survey Components





Cover letter
Survey
Drawing card for an incentive

Survey Response
 75% response rate
 Uncovered significant findings for Wells Fargo

Insurance

Research Findings
Will regular communication make you more
connected with Wells Fargo Insurance?
92% said that regular communication would
make them feel more connected to Wells
Fargo Insurance.

Research Findings
Would an employee newsletter make you
more informed about Wells Fargo Insurance?
80% agreed that a newsletter would make
them more informed about Wells Fargo
Insurance.

Research Findings
Which sources of information would help you
understand the corporate objectives of
Wells Fargo Insurance better?
Top 2 Choices
63% Newsletters
45% Managers

43% Town Hall Meetings

Research Findings
Would you like a Wells Fargo Insurance
employee newsletter?
89% of employees would like an
employee newsletter.

Research Findings

Respondents (%)

In what format would you like an
employee newsletter?
60
50
40
30
20
10
0
Paper

Emails

Research Findings

Respondents (%)

How frequently would you like to
see an employee newsletter?
50
45
40
35
30
25
20
15
10
5
0
1 Time
Year

2 Times
Year

4 Times
Year

6 Times
Year

12 Times
Year

Other

Research Findings
If you have questions about the company,
who would you most like to ask?
70
60

Respondents

50
40
30
20
10
0

Managers

President at
Town Hall
Meeting

Newsletter
Editor

Other

Research Question
Can an Employee Newsletter Provide a
Connection to the Organization?
In this case, an employee newsletter can
provide a connection to the organization.

Recommendations
Implement a communications plan that includes:
 Newsletter distributed at least 4 times per
year.
 Quarterly town hall meetings with the
president.
 Suggestion box.

Recommendations
 Repeat survey annually to trend team

members’ preferences about communication.
 Conduct another survey regarding 2-way
communications.

Questions?


Slide 19

Employees Want to Know

Michelle Leschisin
December 17, 2002

Importance of Employee
Communications
 The two top motivators are appreciation of

their work and being “in” on things.
 Workers perform best when they understand
their company’s goals and financial status.

Communication Difficulties
 1 in 10 workers is an alternative worker.
 80% of employers offer nontraditional staffing

arrangements.
 47% of employees telecommute during part
of their work week.

Wells Fargo Insurance
 Knows the importance of employee

communications.
 Has employees located around the country.
 Suspects communication needs are not being
met.
 Knows we can do much better.
 Doesn’t currently have a newsletter.

Common Goals of Employee
Newsletters
 Address employees’ need for appreciation

and desire to be involved
 Improve communications
 Address employee concerns
 Educate
 Publicize goals
 Celebrate achievements

Research Question

Can an Employee Newsletter Provide a
Connection to the Organization?

Research Goals
To determine:
 Whether employees think regular
communication will make them feel more
connected to Wells Fargo Insurance.
 Whether employees think a newsletter will
make them better-informed.
 How employees would like to receive
information.

Methodology
 Sample


175 Wells Fargo Insurance employees



115 located at headquarters
60 located around the country

 Survey Components





Cover letter
Survey
Drawing card for an incentive

Survey Response
 75% response rate
 Uncovered significant findings for Wells Fargo

Insurance

Research Findings
Will regular communication make you more
connected with Wells Fargo Insurance?
92% said that regular communication would
make them feel more connected to Wells
Fargo Insurance.

Research Findings
Would an employee newsletter make you
more informed about Wells Fargo Insurance?
80% agreed that a newsletter would make
them more informed about Wells Fargo
Insurance.

Research Findings
Which sources of information would help you
understand the corporate objectives of
Wells Fargo Insurance better?
Top 2 Choices
63% Newsletters
45% Managers

43% Town Hall Meetings

Research Findings
Would you like a Wells Fargo Insurance
employee newsletter?
89% of employees would like an
employee newsletter.

Research Findings

Respondents (%)

In what format would you like an
employee newsletter?
60
50
40
30
20
10
0
Paper

Emails

Research Findings

Respondents (%)

How frequently would you like to
see an employee newsletter?
50
45
40
35
30
25
20
15
10
5
0
1 Time
Year

2 Times
Year

4 Times
Year

6 Times
Year

12 Times
Year

Other

Research Findings
If you have questions about the company,
who would you most like to ask?
70
60

Respondents

50
40
30
20
10
0

Managers

President at
Town Hall
Meeting

Newsletter
Editor

Other

Research Question
Can an Employee Newsletter Provide a
Connection to the Organization?
In this case, an employee newsletter can
provide a connection to the organization.

Recommendations
Implement a communications plan that includes:
 Newsletter distributed at least 4 times per
year.
 Quarterly town hall meetings with the
president.
 Suggestion box.

Recommendations
 Repeat survey annually to trend team

members’ preferences about communication.
 Conduct another survey regarding 2-way
communications.

Questions?


Slide 20

Employees Want to Know

Michelle Leschisin
December 17, 2002

Importance of Employee
Communications
 The two top motivators are appreciation of

their work and being “in” on things.
 Workers perform best when they understand
their company’s goals and financial status.

Communication Difficulties
 1 in 10 workers is an alternative worker.
 80% of employers offer nontraditional staffing

arrangements.
 47% of employees telecommute during part
of their work week.

Wells Fargo Insurance
 Knows the importance of employee

communications.
 Has employees located around the country.
 Suspects communication needs are not being
met.
 Knows we can do much better.
 Doesn’t currently have a newsletter.

Common Goals of Employee
Newsletters
 Address employees’ need for appreciation

and desire to be involved
 Improve communications
 Address employee concerns
 Educate
 Publicize goals
 Celebrate achievements

Research Question

Can an Employee Newsletter Provide a
Connection to the Organization?

Research Goals
To determine:
 Whether employees think regular
communication will make them feel more
connected to Wells Fargo Insurance.
 Whether employees think a newsletter will
make them better-informed.
 How employees would like to receive
information.

Methodology
 Sample


175 Wells Fargo Insurance employees



115 located at headquarters
60 located around the country

 Survey Components





Cover letter
Survey
Drawing card for an incentive

Survey Response
 75% response rate
 Uncovered significant findings for Wells Fargo

Insurance

Research Findings
Will regular communication make you more
connected with Wells Fargo Insurance?
92% said that regular communication would
make them feel more connected to Wells
Fargo Insurance.

Research Findings
Would an employee newsletter make you
more informed about Wells Fargo Insurance?
80% agreed that a newsletter would make
them more informed about Wells Fargo
Insurance.

Research Findings
Which sources of information would help you
understand the corporate objectives of
Wells Fargo Insurance better?
Top 2 Choices
63% Newsletters
45% Managers

43% Town Hall Meetings

Research Findings
Would you like a Wells Fargo Insurance
employee newsletter?
89% of employees would like an
employee newsletter.

Research Findings

Respondents (%)

In what format would you like an
employee newsletter?
60
50
40
30
20
10
0
Paper

Emails

Research Findings

Respondents (%)

How frequently would you like to
see an employee newsletter?
50
45
40
35
30
25
20
15
10
5
0
1 Time
Year

2 Times
Year

4 Times
Year

6 Times
Year

12 Times
Year

Other

Research Findings
If you have questions about the company,
who would you most like to ask?
70
60

Respondents

50
40
30
20
10
0

Managers

President at
Town Hall
Meeting

Newsletter
Editor

Other

Research Question
Can an Employee Newsletter Provide a
Connection to the Organization?
In this case, an employee newsletter can
provide a connection to the organization.

Recommendations
Implement a communications plan that includes:
 Newsletter distributed at least 4 times per
year.
 Quarterly town hall meetings with the
president.
 Suggestion box.

Recommendations
 Repeat survey annually to trend team

members’ preferences about communication.
 Conduct another survey regarding 2-way
communications.

Questions?