Slide 1

Retail Management

Presented by
Aashima Verma
&
Santosh Kumar

 Bata

first established itself in India in 1931
and commenced manufacturing shoes in
Batanagar in 1936. At that time the Bata
Shoe Organization was headquartered in
the Czechoslovak town of Zlin, the
residence of Tomas Bata, the founder of
the Organization.



Vision
:
vision is that igniting spark that can inspire and
energise people to do better. The focus of vision is to reach out
hungrily for the future and drag it into the present.
Bata India today wishes to reposition itself as a market driven,
fashion conscious lifestyle. Focus on a variety of customer groups.



Mission
:
A mission statement articulates the philosophy
of the company with respect to the business in specific and society
in general. Once the mission statement of the company is finalized
and adapted, it provides a readymade guideline to employees of the
organization about its principles, policies and practices.
Bata will provide its products and services to all the age groups in
the community. Will also provide the finest quality through customer
involvement.

Proprietor / Owner
Manager

Supervisor

Supervisor

8 Employees



International designers and technicians conduct
advanced product research and establish strict quality
control procedures. The focus is on introducing new and
exciting products which are competitively priced and give
value for money. Whether it is new product or design,
Bata's strength lies in worldwide global presence. While
local companies are self-governing, each one benefits
from its link to the international organization.
To remain at the Top, Bata India invests substantial
amounts in developing new concepts and designs which
set standard for the industry. Its recent break through
products under its "Bata Tech" brand is the result of
untiring efforts of its Product Development Dept.



Comfort is a >
breakthrough product in
women's footwear. It uses dynamic spring pads that act as cushion for
your feet.
The cantilever sole design and extra-padded insoles provide extra comfort.



< Wind - it has
an in-built air circulation technology that allows your feet to breathe and
ensures that you stay fresh
a.m. to p.m.



Flexible >
- Inspired by Chinese reflexology,
Flexible has a built-in massage points.
The shoe has flexi sole with arch grip system.

 With

the shrinking of the world into a small
global village, Indian consumers now
aspire for international taste and style. And
to make things easier for the consumer we
have introduced the concept of store
classification and sub divided it into
Flagship, City, Family and Bazar stores.

The procurement of the stock is done on the
consignment terms. The wholesaler provides
the stock to them and at the end of the month
takes away the unsold stock at the
discounted prices.

Customers are given the first most priority. Even
the minor complaints are handled on
personalized basis. Regular feedback is
observed from the customers through proper
communication.
Initiatives taken by the sales team includes one
to one interaction with the customers. Need is
catered in such a manner that next visit is sure.
Potential customers are given special offers like
discounts, free service, gifts etc.



With more than eight renowned brands, which include
Hush Puppies, Marie Claire, Bubble Gummers,
Power, we cater to a wide range of choices all over the
country. Hush Puppies are one of the world's most
comfortable shoes designed for both men and women.
Marie Claire is for today's fashion conscious women who
love shoes, which match their colourful and vibrant
wardrobe. That's not all. For those who want a tough
shoe that can weather any storm, we have Sandak to
suit their needs. Weinbrenner is simply meant to take
you outdoors. With them on you can be rest assured
about their rugged character and durability. Kids can
take their pick from Bubble Gummers. Power is all about
athleticism, for those who love sports and enjoy sporting
activities.

SOURCE
PROF. VIJAY KULKARNI

&
Mr. Anil K. Mitra
( Owner )


Slide 2

Retail Management

Presented by
Aashima Verma
&
Santosh Kumar

 Bata

first established itself in India in 1931
and commenced manufacturing shoes in
Batanagar in 1936. At that time the Bata
Shoe Organization was headquartered in
the Czechoslovak town of Zlin, the
residence of Tomas Bata, the founder of
the Organization.



Vision
:
vision is that igniting spark that can inspire and
energise people to do better. The focus of vision is to reach out
hungrily for the future and drag it into the present.
Bata India today wishes to reposition itself as a market driven,
fashion conscious lifestyle. Focus on a variety of customer groups.



Mission
:
A mission statement articulates the philosophy
of the company with respect to the business in specific and society
in general. Once the mission statement of the company is finalized
and adapted, it provides a readymade guideline to employees of the
organization about its principles, policies and practices.
Bata will provide its products and services to all the age groups in
the community. Will also provide the finest quality through customer
involvement.

Proprietor / Owner
Manager

Supervisor

Supervisor

8 Employees



International designers and technicians conduct
advanced product research and establish strict quality
control procedures. The focus is on introducing new and
exciting products which are competitively priced and give
value for money. Whether it is new product or design,
Bata's strength lies in worldwide global presence. While
local companies are self-governing, each one benefits
from its link to the international organization.
To remain at the Top, Bata India invests substantial
amounts in developing new concepts and designs which
set standard for the industry. Its recent break through
products under its "Bata Tech" brand is the result of
untiring efforts of its Product Development Dept.



Comfort is a >
breakthrough product in
women's footwear. It uses dynamic spring pads that act as cushion for
your feet.
The cantilever sole design and extra-padded insoles provide extra comfort.



< Wind - it has
an in-built air circulation technology that allows your feet to breathe and
ensures that you stay fresh
a.m. to p.m.



Flexible >
- Inspired by Chinese reflexology,
Flexible has a built-in massage points.
The shoe has flexi sole with arch grip system.

 With

the shrinking of the world into a small
global village, Indian consumers now
aspire for international taste and style. And
to make things easier for the consumer we
have introduced the concept of store
classification and sub divided it into
Flagship, City, Family and Bazar stores.

The procurement of the stock is done on the
consignment terms. The wholesaler provides
the stock to them and at the end of the month
takes away the unsold stock at the
discounted prices.

Customers are given the first most priority. Even
the minor complaints are handled on
personalized basis. Regular feedback is
observed from the customers through proper
communication.
Initiatives taken by the sales team includes one
to one interaction with the customers. Need is
catered in such a manner that next visit is sure.
Potential customers are given special offers like
discounts, free service, gifts etc.



With more than eight renowned brands, which include
Hush Puppies, Marie Claire, Bubble Gummers,
Power, we cater to a wide range of choices all over the
country. Hush Puppies are one of the world's most
comfortable shoes designed for both men and women.
Marie Claire is for today's fashion conscious women who
love shoes, which match their colourful and vibrant
wardrobe. That's not all. For those who want a tough
shoe that can weather any storm, we have Sandak to
suit their needs. Weinbrenner is simply meant to take
you outdoors. With them on you can be rest assured
about their rugged character and durability. Kids can
take their pick from Bubble Gummers. Power is all about
athleticism, for those who love sports and enjoy sporting
activities.

SOURCE
PROF. VIJAY KULKARNI

&
Mr. Anil K. Mitra
( Owner )


Slide 3

Retail Management

Presented by
Aashima Verma
&
Santosh Kumar

 Bata

first established itself in India in 1931
and commenced manufacturing shoes in
Batanagar in 1936. At that time the Bata
Shoe Organization was headquartered in
the Czechoslovak town of Zlin, the
residence of Tomas Bata, the founder of
the Organization.



Vision
:
vision is that igniting spark that can inspire and
energise people to do better. The focus of vision is to reach out
hungrily for the future and drag it into the present.
Bata India today wishes to reposition itself as a market driven,
fashion conscious lifestyle. Focus on a variety of customer groups.



Mission
:
A mission statement articulates the philosophy
of the company with respect to the business in specific and society
in general. Once the mission statement of the company is finalized
and adapted, it provides a readymade guideline to employees of the
organization about its principles, policies and practices.
Bata will provide its products and services to all the age groups in
the community. Will also provide the finest quality through customer
involvement.

Proprietor / Owner
Manager

Supervisor

Supervisor

8 Employees



International designers and technicians conduct
advanced product research and establish strict quality
control procedures. The focus is on introducing new and
exciting products which are competitively priced and give
value for money. Whether it is new product or design,
Bata's strength lies in worldwide global presence. While
local companies are self-governing, each one benefits
from its link to the international organization.
To remain at the Top, Bata India invests substantial
amounts in developing new concepts and designs which
set standard for the industry. Its recent break through
products under its "Bata Tech" brand is the result of
untiring efforts of its Product Development Dept.



Comfort is a >
breakthrough product in
women's footwear. It uses dynamic spring pads that act as cushion for
your feet.
The cantilever sole design and extra-padded insoles provide extra comfort.



< Wind - it has
an in-built air circulation technology that allows your feet to breathe and
ensures that you stay fresh
a.m. to p.m.



Flexible >
- Inspired by Chinese reflexology,
Flexible has a built-in massage points.
The shoe has flexi sole with arch grip system.

 With

the shrinking of the world into a small
global village, Indian consumers now
aspire for international taste and style. And
to make things easier for the consumer we
have introduced the concept of store
classification and sub divided it into
Flagship, City, Family and Bazar stores.

The procurement of the stock is done on the
consignment terms. The wholesaler provides
the stock to them and at the end of the month
takes away the unsold stock at the
discounted prices.

Customers are given the first most priority. Even
the minor complaints are handled on
personalized basis. Regular feedback is
observed from the customers through proper
communication.
Initiatives taken by the sales team includes one
to one interaction with the customers. Need is
catered in such a manner that next visit is sure.
Potential customers are given special offers like
discounts, free service, gifts etc.



With more than eight renowned brands, which include
Hush Puppies, Marie Claire, Bubble Gummers,
Power, we cater to a wide range of choices all over the
country. Hush Puppies are one of the world's most
comfortable shoes designed for both men and women.
Marie Claire is for today's fashion conscious women who
love shoes, which match their colourful and vibrant
wardrobe. That's not all. For those who want a tough
shoe that can weather any storm, we have Sandak to
suit their needs. Weinbrenner is simply meant to take
you outdoors. With them on you can be rest assured
about their rugged character and durability. Kids can
take their pick from Bubble Gummers. Power is all about
athleticism, for those who love sports and enjoy sporting
activities.

SOURCE
PROF. VIJAY KULKARNI

&
Mr. Anil K. Mitra
( Owner )


Slide 4

Retail Management

Presented by
Aashima Verma
&
Santosh Kumar

 Bata

first established itself in India in 1931
and commenced manufacturing shoes in
Batanagar in 1936. At that time the Bata
Shoe Organization was headquartered in
the Czechoslovak town of Zlin, the
residence of Tomas Bata, the founder of
the Organization.



Vision
:
vision is that igniting spark that can inspire and
energise people to do better. The focus of vision is to reach out
hungrily for the future and drag it into the present.
Bata India today wishes to reposition itself as a market driven,
fashion conscious lifestyle. Focus on a variety of customer groups.



Mission
:
A mission statement articulates the philosophy
of the company with respect to the business in specific and society
in general. Once the mission statement of the company is finalized
and adapted, it provides a readymade guideline to employees of the
organization about its principles, policies and practices.
Bata will provide its products and services to all the age groups in
the community. Will also provide the finest quality through customer
involvement.

Proprietor / Owner
Manager

Supervisor

Supervisor

8 Employees



International designers and technicians conduct
advanced product research and establish strict quality
control procedures. The focus is on introducing new and
exciting products which are competitively priced and give
value for money. Whether it is new product or design,
Bata's strength lies in worldwide global presence. While
local companies are self-governing, each one benefits
from its link to the international organization.
To remain at the Top, Bata India invests substantial
amounts in developing new concepts and designs which
set standard for the industry. Its recent break through
products under its "Bata Tech" brand is the result of
untiring efforts of its Product Development Dept.



Comfort is a >
breakthrough product in
women's footwear. It uses dynamic spring pads that act as cushion for
your feet.
The cantilever sole design and extra-padded insoles provide extra comfort.



< Wind - it has
an in-built air circulation technology that allows your feet to breathe and
ensures that you stay fresh
a.m. to p.m.



Flexible >
- Inspired by Chinese reflexology,
Flexible has a built-in massage points.
The shoe has flexi sole with arch grip system.

 With

the shrinking of the world into a small
global village, Indian consumers now
aspire for international taste and style. And
to make things easier for the consumer we
have introduced the concept of store
classification and sub divided it into
Flagship, City, Family and Bazar stores.

The procurement of the stock is done on the
consignment terms. The wholesaler provides
the stock to them and at the end of the month
takes away the unsold stock at the
discounted prices.

Customers are given the first most priority. Even
the minor complaints are handled on
personalized basis. Regular feedback is
observed from the customers through proper
communication.
Initiatives taken by the sales team includes one
to one interaction with the customers. Need is
catered in such a manner that next visit is sure.
Potential customers are given special offers like
discounts, free service, gifts etc.



With more than eight renowned brands, which include
Hush Puppies, Marie Claire, Bubble Gummers,
Power, we cater to a wide range of choices all over the
country. Hush Puppies are one of the world's most
comfortable shoes designed for both men and women.
Marie Claire is for today's fashion conscious women who
love shoes, which match their colourful and vibrant
wardrobe. That's not all. For those who want a tough
shoe that can weather any storm, we have Sandak to
suit their needs. Weinbrenner is simply meant to take
you outdoors. With them on you can be rest assured
about their rugged character and durability. Kids can
take their pick from Bubble Gummers. Power is all about
athleticism, for those who love sports and enjoy sporting
activities.

SOURCE
PROF. VIJAY KULKARNI

&
Mr. Anil K. Mitra
( Owner )


Slide 5

Retail Management

Presented by
Aashima Verma
&
Santosh Kumar

 Bata

first established itself in India in 1931
and commenced manufacturing shoes in
Batanagar in 1936. At that time the Bata
Shoe Organization was headquartered in
the Czechoslovak town of Zlin, the
residence of Tomas Bata, the founder of
the Organization.



Vision
:
vision is that igniting spark that can inspire and
energise people to do better. The focus of vision is to reach out
hungrily for the future and drag it into the present.
Bata India today wishes to reposition itself as a market driven,
fashion conscious lifestyle. Focus on a variety of customer groups.



Mission
:
A mission statement articulates the philosophy
of the company with respect to the business in specific and society
in general. Once the mission statement of the company is finalized
and adapted, it provides a readymade guideline to employees of the
organization about its principles, policies and practices.
Bata will provide its products and services to all the age groups in
the community. Will also provide the finest quality through customer
involvement.

Proprietor / Owner
Manager

Supervisor

Supervisor

8 Employees



International designers and technicians conduct
advanced product research and establish strict quality
control procedures. The focus is on introducing new and
exciting products which are competitively priced and give
value for money. Whether it is new product or design,
Bata's strength lies in worldwide global presence. While
local companies are self-governing, each one benefits
from its link to the international organization.
To remain at the Top, Bata India invests substantial
amounts in developing new concepts and designs which
set standard for the industry. Its recent break through
products under its "Bata Tech" brand is the result of
untiring efforts of its Product Development Dept.



Comfort is a >
breakthrough product in
women's footwear. It uses dynamic spring pads that act as cushion for
your feet.
The cantilever sole design and extra-padded insoles provide extra comfort.



< Wind - it has
an in-built air circulation technology that allows your feet to breathe and
ensures that you stay fresh
a.m. to p.m.



Flexible >
- Inspired by Chinese reflexology,
Flexible has a built-in massage points.
The shoe has flexi sole with arch grip system.

 With

the shrinking of the world into a small
global village, Indian consumers now
aspire for international taste and style. And
to make things easier for the consumer we
have introduced the concept of store
classification and sub divided it into
Flagship, City, Family and Bazar stores.

The procurement of the stock is done on the
consignment terms. The wholesaler provides
the stock to them and at the end of the month
takes away the unsold stock at the
discounted prices.

Customers are given the first most priority. Even
the minor complaints are handled on
personalized basis. Regular feedback is
observed from the customers through proper
communication.
Initiatives taken by the sales team includes one
to one interaction with the customers. Need is
catered in such a manner that next visit is sure.
Potential customers are given special offers like
discounts, free service, gifts etc.



With more than eight renowned brands, which include
Hush Puppies, Marie Claire, Bubble Gummers,
Power, we cater to a wide range of choices all over the
country. Hush Puppies are one of the world's most
comfortable shoes designed for both men and women.
Marie Claire is for today's fashion conscious women who
love shoes, which match their colourful and vibrant
wardrobe. That's not all. For those who want a tough
shoe that can weather any storm, we have Sandak to
suit their needs. Weinbrenner is simply meant to take
you outdoors. With them on you can be rest assured
about their rugged character and durability. Kids can
take their pick from Bubble Gummers. Power is all about
athleticism, for those who love sports and enjoy sporting
activities.

SOURCE
PROF. VIJAY KULKARNI

&
Mr. Anil K. Mitra
( Owner )


Slide 6

Retail Management

Presented by
Aashima Verma
&
Santosh Kumar

 Bata

first established itself in India in 1931
and commenced manufacturing shoes in
Batanagar in 1936. At that time the Bata
Shoe Organization was headquartered in
the Czechoslovak town of Zlin, the
residence of Tomas Bata, the founder of
the Organization.



Vision
:
vision is that igniting spark that can inspire and
energise people to do better. The focus of vision is to reach out
hungrily for the future and drag it into the present.
Bata India today wishes to reposition itself as a market driven,
fashion conscious lifestyle. Focus on a variety of customer groups.



Mission
:
A mission statement articulates the philosophy
of the company with respect to the business in specific and society
in general. Once the mission statement of the company is finalized
and adapted, it provides a readymade guideline to employees of the
organization about its principles, policies and practices.
Bata will provide its products and services to all the age groups in
the community. Will also provide the finest quality through customer
involvement.

Proprietor / Owner
Manager

Supervisor

Supervisor

8 Employees



International designers and technicians conduct
advanced product research and establish strict quality
control procedures. The focus is on introducing new and
exciting products which are competitively priced and give
value for money. Whether it is new product or design,
Bata's strength lies in worldwide global presence. While
local companies are self-governing, each one benefits
from its link to the international organization.
To remain at the Top, Bata India invests substantial
amounts in developing new concepts and designs which
set standard for the industry. Its recent break through
products under its "Bata Tech" brand is the result of
untiring efforts of its Product Development Dept.



Comfort is a >
breakthrough product in
women's footwear. It uses dynamic spring pads that act as cushion for
your feet.
The cantilever sole design and extra-padded insoles provide extra comfort.



< Wind - it has
an in-built air circulation technology that allows your feet to breathe and
ensures that you stay fresh
a.m. to p.m.



Flexible >
- Inspired by Chinese reflexology,
Flexible has a built-in massage points.
The shoe has flexi sole with arch grip system.

 With

the shrinking of the world into a small
global village, Indian consumers now
aspire for international taste and style. And
to make things easier for the consumer we
have introduced the concept of store
classification and sub divided it into
Flagship, City, Family and Bazar stores.

The procurement of the stock is done on the
consignment terms. The wholesaler provides
the stock to them and at the end of the month
takes away the unsold stock at the
discounted prices.

Customers are given the first most priority. Even
the minor complaints are handled on
personalized basis. Regular feedback is
observed from the customers through proper
communication.
Initiatives taken by the sales team includes one
to one interaction with the customers. Need is
catered in such a manner that next visit is sure.
Potential customers are given special offers like
discounts, free service, gifts etc.



With more than eight renowned brands, which include
Hush Puppies, Marie Claire, Bubble Gummers,
Power, we cater to a wide range of choices all over the
country. Hush Puppies are one of the world's most
comfortable shoes designed for both men and women.
Marie Claire is for today's fashion conscious women who
love shoes, which match their colourful and vibrant
wardrobe. That's not all. For those who want a tough
shoe that can weather any storm, we have Sandak to
suit their needs. Weinbrenner is simply meant to take
you outdoors. With them on you can be rest assured
about their rugged character and durability. Kids can
take their pick from Bubble Gummers. Power is all about
athleticism, for those who love sports and enjoy sporting
activities.

SOURCE
PROF. VIJAY KULKARNI

&
Mr. Anil K. Mitra
( Owner )


Slide 7

Retail Management

Presented by
Aashima Verma
&
Santosh Kumar

 Bata

first established itself in India in 1931
and commenced manufacturing shoes in
Batanagar in 1936. At that time the Bata
Shoe Organization was headquartered in
the Czechoslovak town of Zlin, the
residence of Tomas Bata, the founder of
the Organization.



Vision
:
vision is that igniting spark that can inspire and
energise people to do better. The focus of vision is to reach out
hungrily for the future and drag it into the present.
Bata India today wishes to reposition itself as a market driven,
fashion conscious lifestyle. Focus on a variety of customer groups.



Mission
:
A mission statement articulates the philosophy
of the company with respect to the business in specific and society
in general. Once the mission statement of the company is finalized
and adapted, it provides a readymade guideline to employees of the
organization about its principles, policies and practices.
Bata will provide its products and services to all the age groups in
the community. Will also provide the finest quality through customer
involvement.

Proprietor / Owner
Manager

Supervisor

Supervisor

8 Employees



International designers and technicians conduct
advanced product research and establish strict quality
control procedures. The focus is on introducing new and
exciting products which are competitively priced and give
value for money. Whether it is new product or design,
Bata's strength lies in worldwide global presence. While
local companies are self-governing, each one benefits
from its link to the international organization.
To remain at the Top, Bata India invests substantial
amounts in developing new concepts and designs which
set standard for the industry. Its recent break through
products under its "Bata Tech" brand is the result of
untiring efforts of its Product Development Dept.



Comfort is a >
breakthrough product in
women's footwear. It uses dynamic spring pads that act as cushion for
your feet.
The cantilever sole design and extra-padded insoles provide extra comfort.



< Wind - it has
an in-built air circulation technology that allows your feet to breathe and
ensures that you stay fresh
a.m. to p.m.



Flexible >
- Inspired by Chinese reflexology,
Flexible has a built-in massage points.
The shoe has flexi sole with arch grip system.

 With

the shrinking of the world into a small
global village, Indian consumers now
aspire for international taste and style. And
to make things easier for the consumer we
have introduced the concept of store
classification and sub divided it into
Flagship, City, Family and Bazar stores.

The procurement of the stock is done on the
consignment terms. The wholesaler provides
the stock to them and at the end of the month
takes away the unsold stock at the
discounted prices.

Customers are given the first most priority. Even
the minor complaints are handled on
personalized basis. Regular feedback is
observed from the customers through proper
communication.
Initiatives taken by the sales team includes one
to one interaction with the customers. Need is
catered in such a manner that next visit is sure.
Potential customers are given special offers like
discounts, free service, gifts etc.



With more than eight renowned brands, which include
Hush Puppies, Marie Claire, Bubble Gummers,
Power, we cater to a wide range of choices all over the
country. Hush Puppies are one of the world's most
comfortable shoes designed for both men and women.
Marie Claire is for today's fashion conscious women who
love shoes, which match their colourful and vibrant
wardrobe. That's not all. For those who want a tough
shoe that can weather any storm, we have Sandak to
suit their needs. Weinbrenner is simply meant to take
you outdoors. With them on you can be rest assured
about their rugged character and durability. Kids can
take their pick from Bubble Gummers. Power is all about
athleticism, for those who love sports and enjoy sporting
activities.

SOURCE
PROF. VIJAY KULKARNI

&
Mr. Anil K. Mitra
( Owner )


Slide 8

Retail Management

Presented by
Aashima Verma
&
Santosh Kumar

 Bata

first established itself in India in 1931
and commenced manufacturing shoes in
Batanagar in 1936. At that time the Bata
Shoe Organization was headquartered in
the Czechoslovak town of Zlin, the
residence of Tomas Bata, the founder of
the Organization.



Vision
:
vision is that igniting spark that can inspire and
energise people to do better. The focus of vision is to reach out
hungrily for the future and drag it into the present.
Bata India today wishes to reposition itself as a market driven,
fashion conscious lifestyle. Focus on a variety of customer groups.



Mission
:
A mission statement articulates the philosophy
of the company with respect to the business in specific and society
in general. Once the mission statement of the company is finalized
and adapted, it provides a readymade guideline to employees of the
organization about its principles, policies and practices.
Bata will provide its products and services to all the age groups in
the community. Will also provide the finest quality through customer
involvement.

Proprietor / Owner
Manager

Supervisor

Supervisor

8 Employees



International designers and technicians conduct
advanced product research and establish strict quality
control procedures. The focus is on introducing new and
exciting products which are competitively priced and give
value for money. Whether it is new product or design,
Bata's strength lies in worldwide global presence. While
local companies are self-governing, each one benefits
from its link to the international organization.
To remain at the Top, Bata India invests substantial
amounts in developing new concepts and designs which
set standard for the industry. Its recent break through
products under its "Bata Tech" brand is the result of
untiring efforts of its Product Development Dept.



Comfort is a >
breakthrough product in
women's footwear. It uses dynamic spring pads that act as cushion for
your feet.
The cantilever sole design and extra-padded insoles provide extra comfort.



< Wind - it has
an in-built air circulation technology that allows your feet to breathe and
ensures that you stay fresh
a.m. to p.m.



Flexible >
- Inspired by Chinese reflexology,
Flexible has a built-in massage points.
The shoe has flexi sole with arch grip system.

 With

the shrinking of the world into a small
global village, Indian consumers now
aspire for international taste and style. And
to make things easier for the consumer we
have introduced the concept of store
classification and sub divided it into
Flagship, City, Family and Bazar stores.

The procurement of the stock is done on the
consignment terms. The wholesaler provides
the stock to them and at the end of the month
takes away the unsold stock at the
discounted prices.

Customers are given the first most priority. Even
the minor complaints are handled on
personalized basis. Regular feedback is
observed from the customers through proper
communication.
Initiatives taken by the sales team includes one
to one interaction with the customers. Need is
catered in such a manner that next visit is sure.
Potential customers are given special offers like
discounts, free service, gifts etc.



With more than eight renowned brands, which include
Hush Puppies, Marie Claire, Bubble Gummers,
Power, we cater to a wide range of choices all over the
country. Hush Puppies are one of the world's most
comfortable shoes designed for both men and women.
Marie Claire is for today's fashion conscious women who
love shoes, which match their colourful and vibrant
wardrobe. That's not all. For those who want a tough
shoe that can weather any storm, we have Sandak to
suit their needs. Weinbrenner is simply meant to take
you outdoors. With them on you can be rest assured
about their rugged character and durability. Kids can
take their pick from Bubble Gummers. Power is all about
athleticism, for those who love sports and enjoy sporting
activities.

SOURCE
PROF. VIJAY KULKARNI

&
Mr. Anil K. Mitra
( Owner )


Slide 9

Retail Management

Presented by
Aashima Verma
&
Santosh Kumar

 Bata

first established itself in India in 1931
and commenced manufacturing shoes in
Batanagar in 1936. At that time the Bata
Shoe Organization was headquartered in
the Czechoslovak town of Zlin, the
residence of Tomas Bata, the founder of
the Organization.



Vision
:
vision is that igniting spark that can inspire and
energise people to do better. The focus of vision is to reach out
hungrily for the future and drag it into the present.
Bata India today wishes to reposition itself as a market driven,
fashion conscious lifestyle. Focus on a variety of customer groups.



Mission
:
A mission statement articulates the philosophy
of the company with respect to the business in specific and society
in general. Once the mission statement of the company is finalized
and adapted, it provides a readymade guideline to employees of the
organization about its principles, policies and practices.
Bata will provide its products and services to all the age groups in
the community. Will also provide the finest quality through customer
involvement.

Proprietor / Owner
Manager

Supervisor

Supervisor

8 Employees



International designers and technicians conduct
advanced product research and establish strict quality
control procedures. The focus is on introducing new and
exciting products which are competitively priced and give
value for money. Whether it is new product or design,
Bata's strength lies in worldwide global presence. While
local companies are self-governing, each one benefits
from its link to the international organization.
To remain at the Top, Bata India invests substantial
amounts in developing new concepts and designs which
set standard for the industry. Its recent break through
products under its "Bata Tech" brand is the result of
untiring efforts of its Product Development Dept.



Comfort is a >
breakthrough product in
women's footwear. It uses dynamic spring pads that act as cushion for
your feet.
The cantilever sole design and extra-padded insoles provide extra comfort.



< Wind - it has
an in-built air circulation technology that allows your feet to breathe and
ensures that you stay fresh
a.m. to p.m.



Flexible >
- Inspired by Chinese reflexology,
Flexible has a built-in massage points.
The shoe has flexi sole with arch grip system.

 With

the shrinking of the world into a small
global village, Indian consumers now
aspire for international taste and style. And
to make things easier for the consumer we
have introduced the concept of store
classification and sub divided it into
Flagship, City, Family and Bazar stores.

The procurement of the stock is done on the
consignment terms. The wholesaler provides
the stock to them and at the end of the month
takes away the unsold stock at the
discounted prices.

Customers are given the first most priority. Even
the minor complaints are handled on
personalized basis. Regular feedback is
observed from the customers through proper
communication.
Initiatives taken by the sales team includes one
to one interaction with the customers. Need is
catered in such a manner that next visit is sure.
Potential customers are given special offers like
discounts, free service, gifts etc.



With more than eight renowned brands, which include
Hush Puppies, Marie Claire, Bubble Gummers,
Power, we cater to a wide range of choices all over the
country. Hush Puppies are one of the world's most
comfortable shoes designed for both men and women.
Marie Claire is for today's fashion conscious women who
love shoes, which match their colourful and vibrant
wardrobe. That's not all. For those who want a tough
shoe that can weather any storm, we have Sandak to
suit their needs. Weinbrenner is simply meant to take
you outdoors. With them on you can be rest assured
about their rugged character and durability. Kids can
take their pick from Bubble Gummers. Power is all about
athleticism, for those who love sports and enjoy sporting
activities.

SOURCE
PROF. VIJAY KULKARNI

&
Mr. Anil K. Mitra
( Owner )


Slide 10

Retail Management

Presented by
Aashima Verma
&
Santosh Kumar

 Bata

first established itself in India in 1931
and commenced manufacturing shoes in
Batanagar in 1936. At that time the Bata
Shoe Organization was headquartered in
the Czechoslovak town of Zlin, the
residence of Tomas Bata, the founder of
the Organization.



Vision
:
vision is that igniting spark that can inspire and
energise people to do better. The focus of vision is to reach out
hungrily for the future and drag it into the present.
Bata India today wishes to reposition itself as a market driven,
fashion conscious lifestyle. Focus on a variety of customer groups.



Mission
:
A mission statement articulates the philosophy
of the company with respect to the business in specific and society
in general. Once the mission statement of the company is finalized
and adapted, it provides a readymade guideline to employees of the
organization about its principles, policies and practices.
Bata will provide its products and services to all the age groups in
the community. Will also provide the finest quality through customer
involvement.

Proprietor / Owner
Manager

Supervisor

Supervisor

8 Employees



International designers and technicians conduct
advanced product research and establish strict quality
control procedures. The focus is on introducing new and
exciting products which are competitively priced and give
value for money. Whether it is new product or design,
Bata's strength lies in worldwide global presence. While
local companies are self-governing, each one benefits
from its link to the international organization.
To remain at the Top, Bata India invests substantial
amounts in developing new concepts and designs which
set standard for the industry. Its recent break through
products under its "Bata Tech" brand is the result of
untiring efforts of its Product Development Dept.



Comfort is a >
breakthrough product in
women's footwear. It uses dynamic spring pads that act as cushion for
your feet.
The cantilever sole design and extra-padded insoles provide extra comfort.



< Wind - it has
an in-built air circulation technology that allows your feet to breathe and
ensures that you stay fresh
a.m. to p.m.



Flexible >
- Inspired by Chinese reflexology,
Flexible has a built-in massage points.
The shoe has flexi sole with arch grip system.

 With

the shrinking of the world into a small
global village, Indian consumers now
aspire for international taste and style. And
to make things easier for the consumer we
have introduced the concept of store
classification and sub divided it into
Flagship, City, Family and Bazar stores.

The procurement of the stock is done on the
consignment terms. The wholesaler provides
the stock to them and at the end of the month
takes away the unsold stock at the
discounted prices.

Customers are given the first most priority. Even
the minor complaints are handled on
personalized basis. Regular feedback is
observed from the customers through proper
communication.
Initiatives taken by the sales team includes one
to one interaction with the customers. Need is
catered in such a manner that next visit is sure.
Potential customers are given special offers like
discounts, free service, gifts etc.



With more than eight renowned brands, which include
Hush Puppies, Marie Claire, Bubble Gummers,
Power, we cater to a wide range of choices all over the
country. Hush Puppies are one of the world's most
comfortable shoes designed for both men and women.
Marie Claire is for today's fashion conscious women who
love shoes, which match their colourful and vibrant
wardrobe. That's not all. For those who want a tough
shoe that can weather any storm, we have Sandak to
suit their needs. Weinbrenner is simply meant to take
you outdoors. With them on you can be rest assured
about their rugged character and durability. Kids can
take their pick from Bubble Gummers. Power is all about
athleticism, for those who love sports and enjoy sporting
activities.

SOURCE
PROF. VIJAY KULKARNI

&
Mr. Anil K. Mitra
( Owner )


Slide 11

Retail Management

Presented by
Aashima Verma
&
Santosh Kumar

 Bata

first established itself in India in 1931
and commenced manufacturing shoes in
Batanagar in 1936. At that time the Bata
Shoe Organization was headquartered in
the Czechoslovak town of Zlin, the
residence of Tomas Bata, the founder of
the Organization.



Vision
:
vision is that igniting spark that can inspire and
energise people to do better. The focus of vision is to reach out
hungrily for the future and drag it into the present.
Bata India today wishes to reposition itself as a market driven,
fashion conscious lifestyle. Focus on a variety of customer groups.



Mission
:
A mission statement articulates the philosophy
of the company with respect to the business in specific and society
in general. Once the mission statement of the company is finalized
and adapted, it provides a readymade guideline to employees of the
organization about its principles, policies and practices.
Bata will provide its products and services to all the age groups in
the community. Will also provide the finest quality through customer
involvement.

Proprietor / Owner
Manager

Supervisor

Supervisor

8 Employees



International designers and technicians conduct
advanced product research and establish strict quality
control procedures. The focus is on introducing new and
exciting products which are competitively priced and give
value for money. Whether it is new product or design,
Bata's strength lies in worldwide global presence. While
local companies are self-governing, each one benefits
from its link to the international organization.
To remain at the Top, Bata India invests substantial
amounts in developing new concepts and designs which
set standard for the industry. Its recent break through
products under its "Bata Tech" brand is the result of
untiring efforts of its Product Development Dept.



Comfort is a >
breakthrough product in
women's footwear. It uses dynamic spring pads that act as cushion for
your feet.
The cantilever sole design and extra-padded insoles provide extra comfort.



< Wind - it has
an in-built air circulation technology that allows your feet to breathe and
ensures that you stay fresh
a.m. to p.m.



Flexible >
- Inspired by Chinese reflexology,
Flexible has a built-in massage points.
The shoe has flexi sole with arch grip system.

 With

the shrinking of the world into a small
global village, Indian consumers now
aspire for international taste and style. And
to make things easier for the consumer we
have introduced the concept of store
classification and sub divided it into
Flagship, City, Family and Bazar stores.

The procurement of the stock is done on the
consignment terms. The wholesaler provides
the stock to them and at the end of the month
takes away the unsold stock at the
discounted prices.

Customers are given the first most priority. Even
the minor complaints are handled on
personalized basis. Regular feedback is
observed from the customers through proper
communication.
Initiatives taken by the sales team includes one
to one interaction with the customers. Need is
catered in such a manner that next visit is sure.
Potential customers are given special offers like
discounts, free service, gifts etc.



With more than eight renowned brands, which include
Hush Puppies, Marie Claire, Bubble Gummers,
Power, we cater to a wide range of choices all over the
country. Hush Puppies are one of the world's most
comfortable shoes designed for both men and women.
Marie Claire is for today's fashion conscious women who
love shoes, which match their colourful and vibrant
wardrobe. That's not all. For those who want a tough
shoe that can weather any storm, we have Sandak to
suit their needs. Weinbrenner is simply meant to take
you outdoors. With them on you can be rest assured
about their rugged character and durability. Kids can
take their pick from Bubble Gummers. Power is all about
athleticism, for those who love sports and enjoy sporting
activities.

SOURCE
PROF. VIJAY KULKARNI

&
Mr. Anil K. Mitra
( Owner )


Slide 12

Retail Management

Presented by
Aashima Verma
&
Santosh Kumar

 Bata

first established itself in India in 1931
and commenced manufacturing shoes in
Batanagar in 1936. At that time the Bata
Shoe Organization was headquartered in
the Czechoslovak town of Zlin, the
residence of Tomas Bata, the founder of
the Organization.



Vision
:
vision is that igniting spark that can inspire and
energise people to do better. The focus of vision is to reach out
hungrily for the future and drag it into the present.
Bata India today wishes to reposition itself as a market driven,
fashion conscious lifestyle. Focus on a variety of customer groups.



Mission
:
A mission statement articulates the philosophy
of the company with respect to the business in specific and society
in general. Once the mission statement of the company is finalized
and adapted, it provides a readymade guideline to employees of the
organization about its principles, policies and practices.
Bata will provide its products and services to all the age groups in
the community. Will also provide the finest quality through customer
involvement.

Proprietor / Owner
Manager

Supervisor

Supervisor

8 Employees



International designers and technicians conduct
advanced product research and establish strict quality
control procedures. The focus is on introducing new and
exciting products which are competitively priced and give
value for money. Whether it is new product or design,
Bata's strength lies in worldwide global presence. While
local companies are self-governing, each one benefits
from its link to the international organization.
To remain at the Top, Bata India invests substantial
amounts in developing new concepts and designs which
set standard for the industry. Its recent break through
products under its "Bata Tech" brand is the result of
untiring efforts of its Product Development Dept.



Comfort is a >
breakthrough product in
women's footwear. It uses dynamic spring pads that act as cushion for
your feet.
The cantilever sole design and extra-padded insoles provide extra comfort.



< Wind - it has
an in-built air circulation technology that allows your feet to breathe and
ensures that you stay fresh
a.m. to p.m.



Flexible >
- Inspired by Chinese reflexology,
Flexible has a built-in massage points.
The shoe has flexi sole with arch grip system.

 With

the shrinking of the world into a small
global village, Indian consumers now
aspire for international taste and style. And
to make things easier for the consumer we
have introduced the concept of store
classification and sub divided it into
Flagship, City, Family and Bazar stores.

The procurement of the stock is done on the
consignment terms. The wholesaler provides
the stock to them and at the end of the month
takes away the unsold stock at the
discounted prices.

Customers are given the first most priority. Even
the minor complaints are handled on
personalized basis. Regular feedback is
observed from the customers through proper
communication.
Initiatives taken by the sales team includes one
to one interaction with the customers. Need is
catered in such a manner that next visit is sure.
Potential customers are given special offers like
discounts, free service, gifts etc.



With more than eight renowned brands, which include
Hush Puppies, Marie Claire, Bubble Gummers,
Power, we cater to a wide range of choices all over the
country. Hush Puppies are one of the world's most
comfortable shoes designed for both men and women.
Marie Claire is for today's fashion conscious women who
love shoes, which match their colourful and vibrant
wardrobe. That's not all. For those who want a tough
shoe that can weather any storm, we have Sandak to
suit their needs. Weinbrenner is simply meant to take
you outdoors. With them on you can be rest assured
about their rugged character and durability. Kids can
take their pick from Bubble Gummers. Power is all about
athleticism, for those who love sports and enjoy sporting
activities.

SOURCE
PROF. VIJAY KULKARNI

&
Mr. Anil K. Mitra
( Owner )


Slide 13

Retail Management

Presented by
Aashima Verma
&
Santosh Kumar

 Bata

first established itself in India in 1931
and commenced manufacturing shoes in
Batanagar in 1936. At that time the Bata
Shoe Organization was headquartered in
the Czechoslovak town of Zlin, the
residence of Tomas Bata, the founder of
the Organization.



Vision
:
vision is that igniting spark that can inspire and
energise people to do better. The focus of vision is to reach out
hungrily for the future and drag it into the present.
Bata India today wishes to reposition itself as a market driven,
fashion conscious lifestyle. Focus on a variety of customer groups.



Mission
:
A mission statement articulates the philosophy
of the company with respect to the business in specific and society
in general. Once the mission statement of the company is finalized
and adapted, it provides a readymade guideline to employees of the
organization about its principles, policies and practices.
Bata will provide its products and services to all the age groups in
the community. Will also provide the finest quality through customer
involvement.

Proprietor / Owner
Manager

Supervisor

Supervisor

8 Employees



International designers and technicians conduct
advanced product research and establish strict quality
control procedures. The focus is on introducing new and
exciting products which are competitively priced and give
value for money. Whether it is new product or design,
Bata's strength lies in worldwide global presence. While
local companies are self-governing, each one benefits
from its link to the international organization.
To remain at the Top, Bata India invests substantial
amounts in developing new concepts and designs which
set standard for the industry. Its recent break through
products under its "Bata Tech" brand is the result of
untiring efforts of its Product Development Dept.



Comfort is a >
breakthrough product in
women's footwear. It uses dynamic spring pads that act as cushion for
your feet.
The cantilever sole design and extra-padded insoles provide extra comfort.



< Wind - it has
an in-built air circulation technology that allows your feet to breathe and
ensures that you stay fresh
a.m. to p.m.



Flexible >
- Inspired by Chinese reflexology,
Flexible has a built-in massage points.
The shoe has flexi sole with arch grip system.

 With

the shrinking of the world into a small
global village, Indian consumers now
aspire for international taste and style. And
to make things easier for the consumer we
have introduced the concept of store
classification and sub divided it into
Flagship, City, Family and Bazar stores.

The procurement of the stock is done on the
consignment terms. The wholesaler provides
the stock to them and at the end of the month
takes away the unsold stock at the
discounted prices.

Customers are given the first most priority. Even
the minor complaints are handled on
personalized basis. Regular feedback is
observed from the customers through proper
communication.
Initiatives taken by the sales team includes one
to one interaction with the customers. Need is
catered in such a manner that next visit is sure.
Potential customers are given special offers like
discounts, free service, gifts etc.



With more than eight renowned brands, which include
Hush Puppies, Marie Claire, Bubble Gummers,
Power, we cater to a wide range of choices all over the
country. Hush Puppies are one of the world's most
comfortable shoes designed for both men and women.
Marie Claire is for today's fashion conscious women who
love shoes, which match their colourful and vibrant
wardrobe. That's not all. For those who want a tough
shoe that can weather any storm, we have Sandak to
suit their needs. Weinbrenner is simply meant to take
you outdoors. With them on you can be rest assured
about their rugged character and durability. Kids can
take their pick from Bubble Gummers. Power is all about
athleticism, for those who love sports and enjoy sporting
activities.

SOURCE
PROF. VIJAY KULKARNI

&
Mr. Anil K. Mitra
( Owner )


Slide 14

Retail Management

Presented by
Aashima Verma
&
Santosh Kumar

 Bata

first established itself in India in 1931
and commenced manufacturing shoes in
Batanagar in 1936. At that time the Bata
Shoe Organization was headquartered in
the Czechoslovak town of Zlin, the
residence of Tomas Bata, the founder of
the Organization.



Vision
:
vision is that igniting spark that can inspire and
energise people to do better. The focus of vision is to reach out
hungrily for the future and drag it into the present.
Bata India today wishes to reposition itself as a market driven,
fashion conscious lifestyle. Focus on a variety of customer groups.



Mission
:
A mission statement articulates the philosophy
of the company with respect to the business in specific and society
in general. Once the mission statement of the company is finalized
and adapted, it provides a readymade guideline to employees of the
organization about its principles, policies and practices.
Bata will provide its products and services to all the age groups in
the community. Will also provide the finest quality through customer
involvement.

Proprietor / Owner
Manager

Supervisor

Supervisor

8 Employees



International designers and technicians conduct
advanced product research and establish strict quality
control procedures. The focus is on introducing new and
exciting products which are competitively priced and give
value for money. Whether it is new product or design,
Bata's strength lies in worldwide global presence. While
local companies are self-governing, each one benefits
from its link to the international organization.
To remain at the Top, Bata India invests substantial
amounts in developing new concepts and designs which
set standard for the industry. Its recent break through
products under its "Bata Tech" brand is the result of
untiring efforts of its Product Development Dept.



Comfort is a >
breakthrough product in
women's footwear. It uses dynamic spring pads that act as cushion for
your feet.
The cantilever sole design and extra-padded insoles provide extra comfort.



< Wind - it has
an in-built air circulation technology that allows your feet to breathe and
ensures that you stay fresh
a.m. to p.m.



Flexible >
- Inspired by Chinese reflexology,
Flexible has a built-in massage points.
The shoe has flexi sole with arch grip system.

 With

the shrinking of the world into a small
global village, Indian consumers now
aspire for international taste and style. And
to make things easier for the consumer we
have introduced the concept of store
classification and sub divided it into
Flagship, City, Family and Bazar stores.

The procurement of the stock is done on the
consignment terms. The wholesaler provides
the stock to them and at the end of the month
takes away the unsold stock at the
discounted prices.

Customers are given the first most priority. Even
the minor complaints are handled on
personalized basis. Regular feedback is
observed from the customers through proper
communication.
Initiatives taken by the sales team includes one
to one interaction with the customers. Need is
catered in such a manner that next visit is sure.
Potential customers are given special offers like
discounts, free service, gifts etc.



With more than eight renowned brands, which include
Hush Puppies, Marie Claire, Bubble Gummers,
Power, we cater to a wide range of choices all over the
country. Hush Puppies are one of the world's most
comfortable shoes designed for both men and women.
Marie Claire is for today's fashion conscious women who
love shoes, which match their colourful and vibrant
wardrobe. That's not all. For those who want a tough
shoe that can weather any storm, we have Sandak to
suit their needs. Weinbrenner is simply meant to take
you outdoors. With them on you can be rest assured
about their rugged character and durability. Kids can
take their pick from Bubble Gummers. Power is all about
athleticism, for those who love sports and enjoy sporting
activities.

SOURCE
PROF. VIJAY KULKARNI

&
Mr. Anil K. Mitra
( Owner )