Transcript ARBITRON and JHU/APL Ronald S. Kolessar WHO AM I? Ronald S. Kolessar Vice President Technology Arbitron Inc. Columbia, Maryland WHO IS ARBITRON INC.? • International media and marketing research.

ARBITRON and JHU/APL
Ronald S. Kolessar
WHO AM I?
Ronald S. Kolessar
Vice President Technology
Arbitron Inc.
Columbia, Maryland
WHO IS ARBITRON INC.?
• International media and marketing
research company
- Radio and Television audiences
- Advertisers, Agencies and Outdoor
• US leader in radio audience
measurement “The Book”
• www.Arbitron.com
© 2003 Arbitron Inc.
ARBITRON’S TECHNOLOGY
DEPARTMENT
• Development of electronics used for
audience measurement
• Staff of 20+ engineers,
programmers and technicians
• Portable People Meter (PPM)
© 2003 Arbitron Inc.
PPM SYSTEM GOALS
A “single source” personal measurement of a
persons advertising exposure and purchasing
• Radio, television, and cable
listening/viewing
• Outdoor advertising exposure
• Print media exposure
• Store visits
• Purchases
© 2003 Arbitron Inc.
PPM DEVELOPMENT
• In development since 1992
(Martin Marietta original consultant)
• In field testing since 1998
• Philadelphia testing since 2002
• Joint testing with Nielsen Media
Research
• Next deployment in 2004
© 2003 Arbitron Inc.
HOW THE SYSTEM WORKS
• Inaudible code inserted at broadcast
• PPM
» Carried by panelist
»
Detects and logs code and time
• Panelist docks PPM in Base Station
» Data transfer to Base and then to HUB
»
Panelist given info on base screen
• HUB transfer to host for data processing
© 2003 Arbitron Inc.
PPM EQUIMPMENT
Base Station
1U Encoder
Personal
Portable
Meter (PPM)
© 2003 Arbitron Inc.
Data
Collection
Box
(HUB)
IMPLEMENTED TECHNOLOGIES
• Inaudible audio
encoding
(Psychoacoustics and
detection accumulation)
» Station identification
»
Broadcast time stamp
»
Received time log
• PPM accelerometer
» Motion measurement
© 2003 Arbitron Inc.
• Infrared
» Transmission PPM
to base
• Carrier Current
» Transmission from
base to hub
• RF: coming
» In/out of home
CONTACT TO JHU/APL
• Referenced to Wayne Swann by
Dr. Deborah Mechtel (Professor at
US Navel Academy and JHU/APL
researcher)
• Signed a five year general working
agreement in 2002
© 2003 Arbitron Inc.
REASONS FOR RELATIONSHIP
• JHU/APL offers Arbitron a source of
4,000 experienced engineers
• Experience in areas outside Arbitron
expertise (Ex: GPS, RF antenna
design, etc)
• Mutual contact introductions
• Local company ties
© 2003 Arbitron Inc.
PROJECTS
• RF solution for determining In/Out of
Home (Cooperative Patent filed)
• Study of cost reduction possibilities
• Study for outdoor measurement
possibilities (GPS, others)
© 2003 Arbitron Inc.
FUTURE PROJECTS
• Integrated PPM/GPS solution
• Cost reductions & next generation
• ?????
© 2003 Arbitron Inc.
CONCLUSIONS
Arbitron is pleased and proud to be
working with JHU/APL, and looks
forward to new programs and
opportunities.
Thank you
© 2003 Arbitron Inc.