Transcript Document
Company Overview
2005 MEDIA FORCE
Our Mission
“Develop and manage innovative sponsorship programs that utilize the latest media technologies to benefit the public and generate brand awareness and loyalty for client organizations.”
MEDIA FORCE
Value Proposition
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Unique public relations firm with special expertise in social marketing, content management and distribution technologies.
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Pioneer in the creation of innovative and cost effective new channels for the distribution of PSA messages.
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Encourages organizations to use their marketing/promotional dollars to support programs that directly benefit their customers and their communities.
MEDIA FORCE
About MediaForce, LLC (cont.)
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Developed an extensive In-Store network that includes the largest national food store, pharmacy, and retail chains for the distribution of audio and video PSAs.
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Preparing to launch several new sponsorship programs to benefit the hearing impaired,
healthcare, higher education and small
business.
MEDIA FORCE
Broadcast Strategies
MediaForce offers many PR Broadcast programs (in both English or Spanish), including:
In-Store Radio and Video PSAs Radio & Television Broadcast PSAs Closed Captioning Sponsorships Television and Radio Program Sponsorships Transit Advertising Programs Radio News Series Radio and Video News Releases
MEDIA FORCE
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MediaForce In-Store Network
Greater reach and guaranteed delivery without the risk inherent in traditional broadcast radio PSA programs.
The cost for MediaForce In-store services is less than the traditional cost for marketing and distributing PSAs to radio stations.
Designed to target a local audience or nationwide with a minimum reach of 19+ million people. Offer client organizations an extremely cost-effective way to reach both diverse and targeted demographic groups in a captured environment.
MEDIA FORCE
In-Store Broadcasts
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Include fourteen :30-second audio messages daily in thousands of grocery stores and pharmacies nationwide (e.g. Safeway, Stop and Shop, Rite-Aid, etc.).
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Reach a captive, demographically diverse audience.
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Spots can be targeted to specific stores in target markets or regions for one week or multi-week flights.
Include optional spot scripting and production.
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Multiple spots can be rotated on a daily or weekly basis depending on requirements.
MEDIA FORCE
In-Store Weekly Broadcast Overview
Example:
Chain Stores Total Stores Broadcasts
Level 1 Level 2 Level 3 1,585 1,588 2,349 1,585 3,173 5,522 155,330 310,954 541,156
*Based on recent retail chain register data Reach
19,152,500 38,322,250 67,170,900
MEDIA FORCE
92% of U.S. Male Shoppers 18+ Visit a Grocery Store Each Week
How many total times did you visit a grocery store in the last week? answer: 1+
97% 93% 94% 84% Persons 18+ Men 18-34 Men 35-49
Base: U.S. Primary Household Shoppers 18+
© 2005 Arbitron Inc.
Men 50+
MEDIA FORCE
94% of U.S. Female Shoppers 18+ Visit a Grocery Store Each Week
How many total times did you visit a grocery store in the last week? answer: 1+
95% 93% 93% 93%
© 2005 Arbitron Inc.
Persons 18+ F18-34 F35-49
Base: U.S. Primary Household Shoppers 18+
F50+
MEDIA FORCE
63% of U.S. Shoppers Visit A Grocery Store Two or More Times Per Week.
How many total times did you visit a grocery store in the last week?
5+ visits, 6% 1 visit, 31% 3-4 visits, 22%
© 2005 Arbitron Inc.
2 visits, 35%
Base: U.S. Primary Household Shoppers 18+
MEDIA FORCE
Over 40% of Shoppers Made An Unplanned Purchase After Hearing Retail Audio Ad
Have you ever purchased a product that you hadn't planned to buy after hearing an announcement about it in the store?
“Not Sure.”
2%
“Made an unplanned purchase.”
41%
© 2005 Arbitron Inc.
“No.”
56 %
Base: U.S. Primary Household Shoppers 18+ that heard commercials or product announcements in the stores.
MEDIA FORCE
Radio and Video PSAs
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The PSA features: Personal pitching to several target broadcast and cable outlets or place-based networks (Wal-Mart, CNN Airport network, and more) Scripting Production (includes both 60-second and 30-second versions) Dubbing, shipping and satellite delivery is available Guaranteed minimums for radio and television broadcasts are also available. Follow-up and a final report listing distribution and carriage information
MEDIA FORCE
MEDIA FORCE
Thank You!
Suzanne W. Gaudian Director, Client Services 703.455.5963
MEDIAFORCE, LLC 4031 University Drive Suite 200 Fairfax, Virginia 22030 www.mediaforce.us
MEDIA FORCE