Transcript FoCom Global Competitive Update Tony Bates SVP / GM, Service Provider Group April 15, 2009 © 2009 Cisco Systems, Inc.

FoCom
Global Competitive
Update
Tony Bates
SVP / GM, Service Provider Group
April 15, 2009
© 2009 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
1
Agenda
Competitive Landscape
Sales Incentive Winners
Winning with the ASR 9000
Services Pricing and TCO Update
Q&A
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Competitive Landscape
Focused Player – TechnicalOriented
 Big bet: One box/OS
everywhere for SP
 Priorities: MX-series, T1600,
EX for data center
 Leverage partners, NSN and
IBM for solutions
 Traction in managed security,
managed application
acceleration
 Weak in enterprise
 Limited wireline/data center, no
video
 Differentiation: time-to-market,
best-of-breed
 Financially healthy
© 2009 Cisco Systems, Inc. All rights reserved.
Price Leader – Buy Market
Share
 Big bet: mobile/fixed
broadband, professional
services
 Strong in wireline and wireless
 Priorities: innovation, standards
leadership
 Limited video, enterprise
 Differentiation: one stop shop
for less
 Profit issues
Telco Vendor – Solution-Oriented
 Big bet: 4G, professional services
 Leader in optical, DSLAM, GPON
 Traction in IP edge, focusing on
RAN
 Other priorities: Web 2.0 apps,
customer sat, cable transport &
advertising
 Weak in enterprise, limited video,
no core/cable or SP data center
solutions
 Differentiation: value-add through
professional services and flexible
terms
• Profit issues
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Cisco ASR 9000: Worldwide Appeal
Viking Shipped to
4 Customers
22 ASR 9000 Systems
15 Other Customers in
RFP or Early Test Stage,
Many Others Interested!
Head-to-Head Win vs.
the Juniper MX960!
6 and 10-Slot Systems Now Shipping for Revenue!
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Any Media, Anywhere, Any Device
Digital
Physical
TelePresence
Media
Security
Manager
medianet
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medianet Is…
Personal
END
NETWORK
MEDIA
POINT
AWARE
Network of
Networks
Social
Evolution of
Convergence
Interactiv
e
Technologies and New Devices
© 2009 Cisco Systems, Inc. All rights reserved.
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