Transcript 2009 Bates SLO
Slide 1
Video Changes Everything
Marthin De Beer, Tony Bates and Ned Hooper
Presentation_ID
© 2009 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
1
Slide 2
Platform + Systems
Optimized to Simplify
Creation, Sharing,
and Use of Video
In-person
Experiences
Breakthrough
Communication,
Collaboration,
and
Entertainment
Presentation_ID
© 2009 Cisco Systems, Inc. All rights reserved.
Video Solutions
End-to-End Provider of
Products, Services,
and Ecosystem
Cisco Confidential
2
Slide 3
Vision
Consumer
Business
Service Provider
In-Person Experiences
Breakthrough Communication, Collaboration, and Entertainment
Presentation_ID
© 2009 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
3
Slide 4
Strategy
Consumer
Business
Service Provider
Drive the Next
Generation of VideoBased Entertainment
and Communications
Experiences
Delivering
End to End Systems
and Platform
(medianet)
Video Driven
Architecture
Transforming Routing
and Switching
Presentation_ID
© 2009 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
4
Slide 5
Execution
Consumer
Business
Service Provider
Develop Common
Platform and Video
Capabilities
Delivering Complete
Portfolio of Products,
Services and
Ecosystem
Build AVSM
in ASR 9000
Presentation_ID
© 2009 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
5
Slide 6
Benefits
Customer
Cisco
Consumer
Improved Experience
Establish
Visual
Business
Decrease Costs
While
Networking
Leadership
Improving Productivity
Across the Segments
Service Provider
From Transport to Experience
Presentation_ID
© 2009 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
6
Slide 7
Categorizing Cisco’s Priorities
Video Cisco Priority — Example
Phase 1
Phase 2
Fully Managed
Phase 3
Phase 4
Phase 5
Jointly Managed
Monitor
Set top
Boxes
TelePresence
Enterprise
Video / TP
Consumer
Video
medianet
Digital
Signage
The Chasm
New
Markets
Transform
Cisco
Presentation_ID
Physical
Security
Revenue Growth
New
Categories
Video
TP B2B
© 2009 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
7
Slide 8
Presentation_ID
© 2009 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
8
Video Changes Everything
Marthin De Beer, Tony Bates and Ned Hooper
Presentation_ID
© 2009 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
1
Slide 2
Platform + Systems
Optimized to Simplify
Creation, Sharing,
and Use of Video
In-person
Experiences
Breakthrough
Communication,
Collaboration,
and
Entertainment
Presentation_ID
© 2009 Cisco Systems, Inc. All rights reserved.
Video Solutions
End-to-End Provider of
Products, Services,
and Ecosystem
Cisco Confidential
2
Slide 3
Vision
Consumer
Business
Service Provider
In-Person Experiences
Breakthrough Communication, Collaboration, and Entertainment
Presentation_ID
© 2009 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
3
Slide 4
Strategy
Consumer
Business
Service Provider
Drive the Next
Generation of VideoBased Entertainment
and Communications
Experiences
Delivering
End to End Systems
and Platform
(medianet)
Video Driven
Architecture
Transforming Routing
and Switching
Presentation_ID
© 2009 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
4
Slide 5
Execution
Consumer
Business
Service Provider
Develop Common
Platform and Video
Capabilities
Delivering Complete
Portfolio of Products,
Services and
Ecosystem
Build AVSM
in ASR 9000
Presentation_ID
© 2009 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
5
Slide 6
Benefits
Customer
Cisco
Consumer
Improved Experience
Establish
Visual
Business
Decrease Costs
While
Networking
Leadership
Improving Productivity
Across the Segments
Service Provider
From Transport to Experience
Presentation_ID
© 2009 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
6
Slide 7
Categorizing Cisco’s Priorities
Video Cisco Priority — Example
Phase 1
Phase 2
Fully Managed
Phase 3
Phase 4
Phase 5
Jointly Managed
Monitor
Set top
Boxes
TelePresence
Enterprise
Video / TP
Consumer
Video
medianet
Digital
Signage
The Chasm
New
Markets
Transform
Cisco
Presentation_ID
Physical
Security
Revenue Growth
New
Categories
Video
TP B2B
© 2009 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
7
Slide 8
Presentation_ID
© 2009 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
8