The Next Communication Channel: Mobile Marketing and Beyond Title slide The Rise of the Mobile Connected Dealership.
Download ReportTranscript The Next Communication Channel: Mobile Marketing and Beyond Title slide The Rise of the Mobile Connected Dealership.
The Next Communication Channel: Mobile Marketing and Beyond
Title slide
The Rise of the Mobile Connected Dealership
Quick Stats
Connect with Your Potential Clients
WITH ADVATEXT ’S GEO-TARGETING CAPABILITIES,
Exactly When You Want
YOU CAN REACH YOUR CUSTOMERS
And Right When They Need It!
WHENEVER YOU WANT, WHEREVER THEY ARE
15% Off your next Visit!
Text SERVICEME to 71441
72% of Canadians text message across all demographics 67% of customers would like to receive mobile alerts or reminders Twice as many people Text Message than own a Television set 82% of Canadians do not leave the house without their cell phones CTIA 2009
Text Call to Action
Live Demonstration “Try it on your phone Now!”
KEYWORD (CHANGES) SHORTCODE (STAYS THE SAME) Instant Cash on your Trade-in
When client texts, They are entered Into the database!
TEXT MESSAGING 101
Dealership Pool of Current and Future Clientele
Add to the Pool:
Every customer that comes in contact with Your Dealership is engaged with MOBILE.
a. A chance to enter to WIN a Great Prize b. Received a Business Card c. Signed agreements to purchase a vehicle d. Responded to an offer in Traditional Media These clients are then marketed to timely over the upcoming months, generating more transactions.
Timely Promotions = Higher Redemption Rates Schedule the Delivery of Coupons, Reminders, and Offers at exactly the right moment!
Putting the Offers Right in the Hand of your Current and Potential Customers!
= More Transactions per Month Jackson Honda: Early Bird special all day long thru Friday! Show msg to redeem $10 OFF your service , code mb8483 exp. 4.9 Reply STOP 2end John’s Lincoln: This weekend ONLY, we will give you $1,500 over blue book on your trade-in, FWD 2 friends Show msg to redeem, exp. 5.2 Reply STOP 2end Paul’s Toyota: Weekend Sales Event starts Now! First 100 people on our lot gets a FREE Nascar jacket; http://Paulscars.com
Reply STOP 2end
(Example of Return-on-Investment on a small scale)
1,000 Customers in your database 2% or Higher Redemption Rate on Promotion or Coupon Average Transaction or Sale of Vehicle
Industry ranges between 2-5% redemptions on Mobile offers and coupons Quantifiable Return on this direct media! Investment to send 1000 messages to Database? $50 ROI on even 10 people scheduling service or buying a vehicle? $200 Average additional transaction? $2,000
The Mobile World 101
3 Ways to Get an Opt-in
1. Get the potential customers to Text (KEYWORD) to SHORTCODE (71441).
a. Virtual Business Cards – Environmentally Friendly b. Combine with Traditional engagements c. Use in Social Networks
2. Add the Mobile “Opt-in” Option to your current Website
a. Deliver Inventory Updates Direct b. VIP Maintenance Offers
3. Engage Current Buyers
Your clients sign a agreements to buy. Add the mobile opt-in verbiage, and upload every client into your mobile database.
To: 71441 MSG: TOYOTA Mobile Number
Virtual Business Cards We use Virtual Business Cards, They are environmentally friendly.
Text Drew to 55469 Customer that texts – is entered into database Drew Garcia: Toyota of Olathe p. 1 (816) 221-1225 e. [email protected]
See our inventory, http://toyotaolathe.com
Reply STOP 2end BONUS: Customer Service Representative gets an instant Text message with the Phone number of the potential client right to his/her cell-phone instantly.
Lead can then be followed up with for increased conversions!
Smart Updates?
Smart Savings?
Text BASEBALL to 72727 for $30 OFF Text SMART to 72727 $2,000 Rebate Today Text VENZA to 71441 Updates on Inventory?
Text CAMARO to 72727
Smart Updates?
Smart Savings?
Text SMART to 72727 Text BASEBALL to 72727 for $30 OFF a chance to win! Reply w/ your email for an additional entry. Reply STOP 2quit, help 4help
When Customers sign Purchase order, they are automatically entered Capture Current Customers when they sign their service agreement; Automatically upload them into the database and issue out a reminder text message 90 days later to increase the frequency of the transactions.
Hogan Tire: $5 OFF your next oil change with coupon code MB 2433, watch for future savings direct from us. Reply STOP 2end
Purchase agreement!
By signing this agreement authorizes Big Johns Auto-mall to send You updates and offers direct to your mobile phone. Up to 3 messages Per month, standard text message rates apply, reply STOP 2 quit at any Time.
Mobile Phone Number
required I authorize Big John’s to send me Mobile Exclusive Offers and Specials
Now Market Service Offers direct to their hand-held Devices in the future.
Capture Web Traffic into Database!
Donate NOW!
Get an Instant $1,000 OFF Your Vehicle Mobile ONLY Coupon!
Enter Mobile Number Mobile Coupon will be sent Right to your phone instantly!
Molle Chevroley: $1,000 OFF your vehicle purchase this month only on any Certified Pre-Owned vehicles. Show msg to redeem, exp. 3.28.11 Reply STOP 2end Beauty Brands Secret Sale!
Text BEAUTY to 72727 to find out when….
Send Promotions to your Database to do More
• •
Than Just Coupon!
Increase Social Network Followers
•
Capture Email More Transactions per year
•
Support Causes Seattle Toyota has a VIP Special on Facebook, Follow us NOW and see how we love you. Reply STOP 2quit Oil To complete your entry to win a FREE Oil Changes for a year reply with your email address and watch for more great deals!
15% OFF any 50,000 mile, or 75,000 service this week only, call 816-229-8800 or click http://servicemolle.wap
Reply STOP 2quit
Promotions Match Organization Objectives Deliver Video Right to your Interested Clients Phones!
John’s Ford: See our F-250 Premium package only offered this weekend. Video of the options right to your phone, click http://bit.ly
to see.
Reply STOP 2quit
Utilize Databases Based on Who They Are!
Frequency of Messages 1 per month 2 per month
Current Client Database Potential Client Database
Title slide
Send Messages that Match Objectives:
Drive Social Network Behavior Capture Email for additional Touch Point Create FWD 2 Friend Opportunities Drive additional transactions Drive Awareness of New Products GROW TOMA And more… Lead Mine for New Business Grow Brand Awareness Convert Leads Send Premium Offers Capture email And more…
Leverage Mobile for Big Profits
Text Appointment Notification!
Brandon, Just a reminder that your 25,000 mile service is scheduled for tomorrow at 2:00pm, reply to this msg if you can’t make it and we can reschedule, or call 212-333-1313 Donate NOW!
Enter Mobile Number Beauty Brands Secret Sale!
Text BEAUTY to 72727 to find out when….
Contact Egor Ukoloff
Duna Mobile #303, 1515 – 14 ave SW Calgary, AB, T3C0W4
http://DunaMarketing.com