Transcript M-parking success story

1 M-parking success story in Estonia
M-parking success story
Kuno Peek
R&D Manager / Head of Research and
Development Group
EMT
29.01.2010
2 M-parking success story in Estonia
Contents
• M-parking success story
• M-parking big picture
• How it works
• Technology
• Parking permit system
• Business model
• Coming soon
• Q&A
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M-parking success story in Tallinn
M-parking penetration 2000 – 2010, %
100
80
80
70
80
65
60
40
30
35
85
90
70
58
58
54
5248
46
42
42
20
20
30
20
15
10
0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Other
M-parking
M-parking service was launched on July 2000
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Parking operators market shares 2010
Parking areas
EuroPark, Ühisteenused, CityPark
34%
66%
Private
Municipal
Ühisteenused
Private parking areas
11.7%
6.5%
EuroPark
Ühisteenused
CityPark
81.5%
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M-parking big picture
M-parking Municipal parking areas
Open
area
parking
Closed
area
parking
Private parking areas
EMT
EMT
Tele2
Tele2
Elisa
Elisa
Bravocom
Bravocom
No m-parking
No m-parking
available yet…
Coming soon!
available yet…
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How it works ?
Phone numbers for parking:
•
1902 – send SMS to begin parking
•
1901 – call to park with data from previous parking session
•
1903 – call to end parking
•
1910 – parking information line
How to start parking
•
By sending SMS message
•
Via EMT SurfPort/WAP
•
By calling to number 1901
•
Free parking time
How to end parking
•
By calling to number 1903
•
You can end parking via EMT SurfPort/WAP as well
How to prolong parking
•
Parking is stopped automatically after 4 hours of parking (parking limit) in given zone
•
If you still wish to continue parking, call to number 1901 or send new SMS to number 1902. This
extends your parking time and resets the limit.
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EMT parking service general architecture
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Parking permit system architecture
Parkimislubade haldus
Mobiilse parkimise süsteem
24x7
Avalik WEB
Operatiiv
WEB
Kõik parkimisload
TTA WEB
OPERATIIV
Kehtivad
ANDMEBAAS parkimisload
Parkimis
kontrolör
Parkimise
klient
Operatiiv
teenistus
(operatiivne juurdepääs)
Parkimise
kontroll
Välised süsteemid
Rahvastiku
register
ARK
Politsei
TTA
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Parking permits and parking fines web interface
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Business model
Tallinn
… % revenue
share
xx % revenue
share
MCP
5 EEK
service fee
Parking operator
“Ühisteenused”
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Coming soon …
• Combined tickets:
– Event + parking
– Parking + public transport
• Closed area parking
• New e-parking portal www.pargi.ee
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Combined tickets
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E-parking portal www.pargi.ee
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Thank you!
[email protected]
Phone: +372 6111 220
Mobile: +372 5048 220