Transcript Populis - VGroup

Populis
Digital Media
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New identity for the digital world
© VGROUP CASE STUDY
Populis
Digital Media
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Populis is Europe’s largest source of independent
NAMING
multilingual online content, seen by 50 million monthly
STRATEGIC BRAND EVALUATION
visitors via its network of 500 web properties. The company
LOGO & VISUAL IDENTITY
BRAND BOOK
approached us under its former name, GoAdvertising,
BRAND LAUNCH PRESENTATION
looking for a new brand direction.
WEBSITE DESIGN
PRESENTATION TEMPLATES
LITERATURE
The interconnected digital world inspired our thinking at
every stage: in a name derived from the Latin populus; in the
EXHIBITION GRAPHICS
PROMOTIONAL ITEMS
SIGNAGE
fluid, web-friendly visual identity; in the bold strapline ‘A
World of Media’. From launch onwards, our marketing and
brand management support have helped Populis keep
audiences inspired and engaged.
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Populis
Name, logo/symbol and strapline
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Populis
Corporate brochure
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Corporate brochure
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Corporate brochure
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Corporate brochure
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Populis
Corporate folder
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Populis
Brand guide
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Brand guide
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Brand guide
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Brand guide
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Populis
Website design
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Populis
Website design
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Populis
Client testimonial
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We are delighted with the finished project. We have a new
name that reflects our core business and values perfectly and a
strong, elegant yet eye catching logo with marketing
materials to support our business. It was an extremely well
executed global rebrand on all levels and I would like to thank
the team for their hard work and support throughout the
roll out process.
Amanda Lorenzani
Head of Communications
Populis Media
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TEL +44 (0)1273 573700
[email protected]
also at:
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TEL +44 (0)20 7734 8855
[email protected]
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