Transcript What are wireless enterprise data services

Wireless Enterprise
Data Services
Report Overview
Market overview
• What are wireless enterprise data services ?
Access to mission-critical business information ‘on the
move’
Wireless email and PIM
Sales Force Automation
Wireless Fleet Management …
• Why wireless enterprise data services ?
Increase efficiency  productivity gain
Reduce costs eg PDA vs. laptop
Improved customer service
= competitive advantage = $$$
Network operators
• Saturated market, 3G costs, ARPU  etc
• Strategies:
OLD:
Customer
acquisition
NEW:
Customer retention
High value customer
• Enterprise ARPU 78% greater than consumer
and lower churn
• Advanced applications promise even more revenue
100
• GPRS will genuinely drive uptake
(ie right now - before 3G)
90
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50
40
30
20
GP RS
10
Not e: Allf igur es ar e r oun ded. Sour ce: Fr ost & Sullivan
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2000
2001
2002
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2006
Solution providers
• Provide applications software, middleware, host solutions
• Traditional software vendors are in a better position
than operators to control value chain since they have
enterprise expertise.
• But need to partner with wireless specialists.
• So wireless start-up software vendors are competing
with:
Device & equipment manufacturers
• Enterprise device types but will be based around palmtop
and smartphone form factors. Opportunities for vertical
market specific devices, but not widespread usage.
• Device operating system: Palm vs. Symbian vs. Microsoft
2001 & 2002: Microsoft’s ubiquity in exisiting enterprise
IT systems prevails over Palm.
Symbian will gain market share from 2002 when
applications are fully developed for enterprise.
• Opportunities for gateway vendors to become solution
providers.
So...
• Technology is available now for majority of services,
GPRS will enable 90% of enterprise requirements.
• Main restraints are enterprise apprehension and lack of
turnkey solutions.
• However, enterprise apprehension is is largely based on
misconceptions over technology and ROI. Therefore
operators and vendors with the strongest marketing will
succeed.
• Successful vendors will be those with the strongest
partnerships - not necessarily big is best.
What to do next...
For more information:
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Email:
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