Transcript Hämta presentation - B2B Online Summit

Networked Society
Transforming industries and
the Future of Consumption
Mikael Eriksson Björling
Strategic Marketing Manager & Evangelist
Group Function Marketing and Communications
B2B Online Summit 150203
Detroit
“take a break from real life for a while”
INDUSTRY TRANFORMATION
CONSUMPTION CHANGE
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Automation of production
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MOBILITY – BROADBAND – CLOUD
FROM INVENTION TO GENERAL PURPOSE TECHNOLOGY
INSTALLATION
Mobility, Broadband and the Cloud
are becoming the foundation for all
other areas of society to operate
and innovate upon
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TRANSFORMATION
Progressive Innovation
ACCELERATING
MOBILITY
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ACTIVE
BROADBAND
ACCESSIBLE
CLOUD
Empowered lifestyle
COLLABORATIVE CULTURE
PREFER SERVICES
ARE IN CONTROL
ALWAYS ON
ALWAYS INFORMED
EVERYTHING INSTANT
DIGITAL RELATIONS
AND IDENTITY
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new Logic
Users –
participating
and active
Digitization –
exponential
and ubiquitous
Capabilities –
available and
on-demand
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Things –
connected and
intelligent
Platforms –
economics and
scale
Data – own,
shared and
open
Reshaped business
OUTSIDE DRIVE
EVOLUTION
DISRUPTION
INSIDE CONTROL
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Reshaped business
OUTSIDE DRIVE
IMPROVED OFFERING TO
CURRENT MARKET
PROFOUNDLY NEW
OFFERING CREATING
NEW MARKETS
EVOLUTION
DISRUPTION
BETTER PERFORMANCE
OF CURRENT OFFERING
SYNERGY OFFERING
ACROSS INDUSTRIES
INSIDE CONTROL
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Reshaped business
Mobility
SELF-DRIVING CAR
AS A SERVICE
OUTSIDE DRIVE
NATIONAL
e/m-TICKET
EVOLUTION
CAR / RIDE
SHARING
DYNAMIC
TRANSPORT
SERVICE
COLLABORATIVE
LOGISTICS
TRAFFIC
MANAGEMENT
SMART
NAVIGATION
e/m-TICKET
INSIDE CONTROL
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DISRUPTION
Eco-system of eco-systems
Automotive OEM
Dealer
Media Agencies
Insurance Companies
Driver & Owner
Connected
Vehicle Cloud
App developer /
Content Provider
Vehicle
Energy / Utilities
Companies
Fleet Operator
Repair Shop
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Support Center
Relation changes
CONSUMERS
BUSINESS
BUSINESS
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Atomization of consumption
DISCOVER
TRANSACTION
PURCHASE
DELIVERY
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USAGE
CASE: Sue 28 in San Francisco
SERVICE
APPS
GETAROUND
INSTACART
BLUE APRON &
AMAZON FRESH
MUNCHERY &
SPOONROCKET
UBER AND LYFT
GLOW
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VALET LUXE
TASK RABBIT
Growing Organization
of consumption
THE SHARING ECONOMY
THE MAKER MOVEMENT
BARTER TRADE
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LOCAL CURRENCIES
LOCAL COOPERATIVES
The consumer of the
networked society
USER
PRODUCER
CO-CREATOR
ENABLER
ACTIVIST
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Strategic focus
DEVELOP NEW PLATFORMS
OPERATIONAL
EXCELLENCE
ENCOURAGE USER CO-CREATION
ESTABLISH NETWORKED
PRACTICES
MAKE SENSE FROM DATA
DIGITIZE BUSINESS RESOURCES
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INNOVATE IN
SERVICE BUSINESS
THANK YOU!
Mikael Eriksson Björling
[[email protected]]
[+46702673223]
[@mikaeleb]
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