Transcript Slide 1
Evolved Communication Jan Bohult Head of Business Communication Product Area Core & IMS, Business Unit Networks Ericsson References BCS 23 MMTEL 32 IMS 91 LTE 38 BCS: 23 Contracts for commercial use Public | © Ericsson AB 2012 | 2012-08-28 Market drivers for unified communication Enterprise key area for many operators › Grow service revenue, build brand and capturing more of the ICT spend Approach to work is changing › Changing lifestyles mean more enterprises will support flexible working and deploy UC Consumer Communication behavior propagating into enterprise Digital natives are entering the workforce changing expectations on workplace infrastructure, requiring consumer technologies at work Green IT is becoming a hot topic › Green IT has emerged as a hot issue driving investments in web/video conferencing and unified communication Mobility is becoming more important › Mobility becoming more important from a productivity and cost savings point of view and will drive investments. Business communications moving towards as-a-Service › Enterprises looking for opex rather than capex model, also to avoid risks in technology Public | © Ericsson AB 2012 | 2012-08-28 investments and complexity . IMS Values A reliable and cost effective delivery machine Differentiated services and applications Interoperability Connect Interoperability Connect Voice & Video Presence Security Charging QoS Control Emergency call Messaging Reach Lawful Intercept Any device, any access, seamless transition Public | © Ericsson AB 2012 | 2012-08-28 Serve MULTIPLE SEGMENTS with one network Business Users Consumers Multiple Identities Service Interoperability Service API´s Voice Contact Center Unified Communication Service Detection IM Chat File- transfer Video Share Video Conf Presence Video Calls Consumer Services Deploy one converged core network - Robust, reliable and cost-efficient Any device, any access, seamless transition xDSL Public | © Ericsson AB 2012 | 2012-08-28 Fibre Cable HSPA LTE Service evolution – happening today Tele 2 – Roaming app Orange – HD Voice • Tele2 ”+46” make and receive calls over WiFi when abroad •Orange launched since 2009 •HD traffic doubling month by month • Can be used for coverage as well •Globally available in 41 networks HD voice Classic 50 300 7000 3400 Frequency [Hz] Rogers – 1 number US, Japan, Korea – VoLTE • 3 Commercial launches to date Ericsson IMS 1 Number Talk, Text, Video and more 1234 Spain Visual – JOYN Communications (RCS) Deutsche Telecom – Business •DeutschlandLAN – Converged enterprise services •RCS-e Launched Q2, 2012 •Will evolve into RCS5 Fixed Public | © Ericsson AB 2012 | 2012-08-28 Mobile Contact Center integration with IMS Ongoing project ›Customer profile ›Genesys – EMEA Service Provider – 500 seats – Inbound voice – SIP Server, Media Server – iWS Services – Directory assistance – Carrier pre-selection IMS project Other integration examples Public | © Ericsson AB 2012 | 2012-08-28 – Design phase – Ericsson IMS core – Telco inter-connection – Billing integration Future IMS-based Services – Examples VoLTE and RCS5 › Service convergence between LTE, 3G, 2G, WiFi, Fixed etc › Multiservice – Voice – Video – Messaging – Sharing – File transfer Public | © Ericsson AB 2012 | 2012-08-28 Future IMS-based Services – Examples VoLTE and RCS5 › Service convergence between LTE, 3G, 2G, WiFi, Fixed etc › Multiservice – Voice – Video – Messaging – Sharing – File transfer Public | © Ericsson AB 2012 | 2012-08-28 Video conferencing - HDVC Future IMS-based Services – Examples VoLTE and RCS5 › Service convergence between LTE, 3G, 2G, WiFi, Fixed etc › Multiservice – Voice – Video – Messaging – Sharing – File transfer Enterprise IMS (MRS, PGM, SBG) Public | © Ericsson AB 2012 | 2012-08-28 Video conferencing - HDVC Future IMS-based Services – Examples VoLTE and RCS5 › Service convergence between LTE, 3G, 2G, WiFi, Fixed etc › Multiservice – Voice – Video – Messaging – Sharing – File transfer Video conferencing - HDVC Enterprise Web Front-ends + IMS (MRS, PGM, SBG) Public | © Ericsson AB 2012 | 2012-08-28 Summary › Cost benefits by utilize common core network to manage expanding needs of traffic › Utilize standards for evolved consumer services and Business communication, innovate on top and in steps (Unified Communication, Contact Centers, …) › Use a flexible platform to launch services and utilize key telecom assets: – Broad reach, reliability, trust and QoS all the way › Leverage on a community with billions of individuals and millions of enterprise customers Public | © Ericsson AB 2012 | 2012-08-28 Platform Q&A Public | © Ericsson AB 2012 | 2012-08-28