Transcript Media Plan 2014 - Annonsere

Media Plan 2014
PRODUCT AND PROMOTIONAL ADVERTISING
FOR DEG SOM SKAPER FREMTIDEN WWW.TU.NO
FOR DEG SOM SKAPER FREMTIDEN
FOR THOSE WHO CREATE THE FUTURE
WWW.TU.NO
Facts on Teknisk Ukeblad
Teknisk Ukeblad is Norway’s leading technology
and business magazine and is published with
22 issues each year.
Who are our readers?
79,000 managers
Teknisk Ukeblad has for years strengthened its position and
is now counting 306,000 weekly readers, according to TNS
Gallup, «Consumer & Media 2013». The same survey is now
introducing a new «currency» for measuring readership:
Gross Exposure Probability (GEP), based on three factors:
Tekna engineers: 55,168
NITO engineers: 68,466
Oljeressursene
verdt 5000
milliarder
 SIDE 6
ENERGI
FOR DEG
SOM SKAPER FREMTIDEN
strømDårlig
WWW.TU.NO
kvalitet har
kostet ham
360.000
127,888
 SIDE 40
FREMTIDEN WWW.TU.NO
FOR DEG SOM SKAPER
Utenlandsk byggemetode:
Ny togtunnel
gådrer
Slik vil dethin
signalfeil
ISSN 0040-2354
770040 235007
1 9
med Norge 281
3
uten ny olje
160. ÅRGANG – NR. 28/5.
SEP 2013
LØSSALG KR 69,-
 SIDE 20
9
Teknisk Ukeblads
GEP is 569,000.
276.000
LESERE
 SIDE 18
BYGG
Råte kan
stoppes
med strøm
 SIDE 37
 SIDE 44
Distribution and circulation
OLJE OG GASS
 SIDE 18
17,491 students in technology fields
PF: 2,230
BRANNKOMPETANSE ER
MANGELVARE
ER
ONSSKUM I NORSKE TUNNEL
ANLEGG FARLIG ISOLASJ
38,000 managers in the technical sector
Own: 2,024
• AverageIssueReadership(AIR):Thetotalnumber
of readers of an average issue of the magazine.
• NumberofReadingOccasions(NRO):Thenumber
of readings of an average issue of the magazine.
• AverageReadershipEngagementScore(RES):
Amountofreadingofa
magazine on an average
reader case.
BYGG OG ANLEGG
103,000 technologists/engineers
KARRIERE
Rekruttering
av ferskinger
koster flesk
total circulation
79,000 managers read Teknisk Ukeblad weekly
Each week Teknisk Ukeblad focuses on one of
five fixed business sectors on our theme pages.
These are:
On our website you can also find the latest news
from Norway’s key technology sectors, as well as
useful Consumer and Career Information.
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•
•
•
•
Teknisk Ukeblad has a dynamic news team that follows
developments hour by hour. This makes tu.no stronger
than ever, and a real alternative for commercial advertising
aimed at technology and business, also for those who want
to target people educated
or interested in technology
as consumers.
Oilandgas
Constructionandtransport
Energy
Industryandshipping
IT
We cover the most important trade fairs in each sector.
In addition we also have fixed pages on consumer
technology and job/career in all our issues. In the release
schedule on the next page you can see when the various
themes and trade fair issues are published.
tu.no has increased in number of
visitors the past year to 250,000
unique users per week.
TEMA
LES MER WWW.TU.NO/INDUST
LES MER WWW.TU.NO/OLJE-GASS
TEMA
TEMA
Norge kan få europeisk motorsenter
Lukoil posisjonerer seg på norsk sokkel SIDE
NY METODE
STANSER
SOPPANGREP
Ved å sette elpulser på tre
fjerner forskere på Ås
vekst av råtesopp.
45Œ
for F-35 SIDE 36 Ruller
TEMA
ut nytt
mobilt luftvern
for Statoil SIDE 48
Norsk boom i Sør-Korea SIDE 46Œ Brasil viktig
OVE HAUKÅSSVEEN,
I AIM NORWAY
SIDE 38
LES MER WWW.TU.NO/E
NERGI
Grønne tak kommer ikke i konflikt
med solenergi.
SIDE 44
RUSSERNE
OG ASIATENE
KOMMER
Anbefaler å avvente
kabelutbyggingen
ØYSTEIN HOLM,
MULTICONSULT
SIDE 42 Små pumpekraftverk
kan bli de mest lønnsomme
BYGGER DAM ME
DOBBELTKRUM D
mener
Det skotske analyseselskapet Wood Mackenzie
norsk sokkel
asiatiske oljeselskaper snart etablerer seg på
på grunn av mulighetene i Barentshavet.
20 kilometer nye tunnele
r og en 50 meter høy
dam
gir 175 nye fornybare
GWh i Brokke.
HER PLUKKES
ET PRODUK T
HVERT 6. SEKUND
Hva skjer når du trykker på
«kjøp»-knappen
i en nettbutikk? Vi ble med
komplett.no inn
i det aller helligste for å finne
svaret.
FOR SKOG OG LANDSKAP
Første
se er mangelvare
fram» SIDE 40 Brannkompetan
firefeltsbru bygget «fritt
RI
Vi posisjonerer oss
for understøttelse av
den kommende
F-35-flåten i Europa.
LES MER WWW.TU.NO/BYGG
Populært: For noen uker
siden kunngjorde olje- og
energiminister Ola Borten
Moe at oljeselskapene
nå kan nominere blokker
i Barentshavet, Norskehavet og Nordsjøen. Flere
utenlandske selskaper
SIDE 44 250,000
unique users
Teknisk Ukeblad is available as app for iPhone, iPad and
onAndroidplatform,aswellasadownloadablePDFonthe
Internet news stand (buyandread.com).
Release schedule 2014
No. Publication date Week Theme issues 01
16 January
3
Oil and gas
Trade Fairs / events Deadline
Anleggsdagene, 21–23 January
9 January
Enova Conference, 28–29 January
02
30 January
5
Industry
23 January
03
13 February
7
Construction and transport
6 February
04
27 February
9
Energy
PTK Conference, 3–5 March
20 February
Special: Career and education
05
13 March
11
Industry / IT
Special: Career and education
6 March
06
27 March
13
Oil and gas / Subsea
Subsea Valley, 2–3 April
20 March
07
10 April
15
Construction and transport
3 April
08
2 May
18
Oil and gas
Focus ONS
24 April
09
15 May
20
Industry
10
30 May
22
Energy
Eliaden, 2–5 June
22 May
11
12 June
24
Oil and gas
UTC Conference, 18–19 June
5 June
12
26 June
26
Construction and transport
13
14 August
33
Industry
7 August
14
21 August
34
Oil and gas
ONS, 25–28 August
14 August
15
4 September
36
Energy
28 August
16
18 September
38
Construction and transport
17
2 October
40
Oil and gas
18
16 October
42
Industry / IT
19
30 October
44
Energy
20
13 November
46
Oil and gas
21
27 November
48
Construction and transport
Special: Trade fairs, courses and education 20 November
22
11 December
50
Oil and gas
OTD, 15–16 October
Special: Career and education
7 May
19 June
11 September
25 September
9 October
23 October
6 November
4 December
TEMA OLJE OG GASS
Statfjord-fatene
kan stables
10 ganger til månen
 SIDE 41
Teknisk Ukeblad is focusing digital
and rating 22 issues on paper in 2014.
Utslippsfritt i 2040:
Transportrevolusjonen
 SIDE 20
9
FORBRUKER
De beste
13-tommerne
770040 235007
1 9
ISSN 0040-2354
4113
160. ÅRGANG – NR. 41/5. DES 2013
LØSSALG KR 69,-
306.000
KARRIERE
Selger seg
inn som etisk
datahacker
 SIDE 36
LESERE
 SIDE 63
 SIDE 33
TEMA ENERGI
Bygger nytt
gigantkraftverk
i Nordland
 SIDE 37
UNNI STEINSMO:
770040 235007
9
ISSN 0040-2354
1 9
Her lærer
9-åringene
koding 
SIDE 59
4013
160. ÅRGANG – NR. 40/28.
LØSSALG KR 69,-
306.000
NOV 2013
MILJØ
Norske elbilbatterier gir
lavere utslipp
 SIDE 16
 SIDE 18
ANNONSE
ER DU EN SJÅFØR
IDEN?
FOR FREMT
en ny,
Finn ut og vinn
leaF.
100% elektrisk nissan
KARRIERE
Se side 15
Krever flere
kvinner
i lederjobber
LESERE
 SIDE 61
1 9
KARRIERE:
Fant
dynamitt
hos Statnett
770040 235007
 SIDE 28
ISSN 0040-2354
– Det pågår en
teknologirevolusjon!
Who reads Teknisk Ukeblad?
Our readers are interested in
technology and business and
educated within engineering.
PROFILEN
Lanserer
voldsalarm
på mobilen
9
According to the latest figures from
Mediebedriftenes Landsforening
the magazine is now counting
306,000 weekly readers, while tu.no
has passed 200,000 readers a week.
To uker jobb
og fire uker
fri er for dyrt:
Oljearbeidernes
fritid under
press
 SIDE 18
3913
160. ÅRGANG – NR. 39/21.
NOV 2013
LØSSALG KR 69,-
306.000
LESERE
Ad formats and prices
Formats
Print area
Bleed** Main section
Special section
217 x 294 mm 63,000 NOK
57,500 NOK
49,500 NOK
46,100 NOK
2/3 page, height127 x 270 mm
139 x 294 mm
49,500 NOK
46,100 NOK
1/2 page, width193 x 133 mm
35,400 NOK
32,600 NOK
1/2 page, height94 x 270 mm
106 x 294 mm 35,400 NOK
32,600 NOK
1/3 page, width193 x 87 mm 23,100 NOK
1/3 page, height61 x 270 mm 73 x 294 mm
24,400 NOK
23,100 NOK
1/4 page, width193 x 64 mm 19,700 NOK
17,600 NOK
1/4 page, height94 x 133 mm
17,600 NOK
1/8 page, width193 x 30 mm
9,000 NOK
1/8 page94 x 60 mm
9,000 NOK
1/1 whole page*193 x 270 mm
2/3 page, width
193 x 178 mm
2/1 double page410 x 270 mm 434 x 294 mm
Back page, cover
217 x 244 mm
Company profile
1/1, whole page
193 x 270 mm
2/3 height
1/2 width
104,500 NOK
63,000 NOK
217 x 294 mm
1/3 width
95,700 NOK
1/4 height
37,000 NOK
1/8 width
Ad formats are specified in
width x height, measured in
millimeters.
See examples of ad placements
below.
*) 1/1 whole page also include
2nd and 3rd cover page.
**) Note! Remember to add
5 mm on the top, bottom and
both sides for bleed ads.
Important information in the ad
must be placed at least 10 mm
within the print area.
All prices are excl. taxes.
Contacts and material (print)
Material specifications
Programs: InDesign, Acrobat, Photoshop, Illustrator.
Colors: CMYK (if the material is delivered in RGB,
colors may vary).
Resolution: Should be 300 dpi for optimal image quality.
File format: PDF, EPS, PSD, TIFF, JPG, INDD, AI.
Siri Thue
Elin Flønes
Beate Johnsen
Key Account Manager
[email protected]
Phone +47 992 57 510
Key Account Manager
[email protected]
Phone +47 920 48 734
Key Account Manager
[email protected]
Phone +47 906 77 282
Material deadline
Material supplied ready for printing can follow deadlines as
stated in the release schedule for each issue.
NOTE! If you want us make the ad for you, the material
must be delivered one week prior to deadline date.
File transfer
You can send material up to 25 MB to [email protected]
For further information see annonsere.tu.no
Einar Hagelund
Siv Utne
Lizzie Nilsen
Sales Manager, Rogaland
[email protected]
Phone +47 952 70 669
Projects
[email protected]
Phone +47 408 46 125
Advertising material
[email protected]
Phone +47 988 89 956
Facts on tu.no
tu.no is Norways largest and fastest growing
website focusing on technology with about 250,000
unique users and 1,000,000 page views weekly.
tu.no aims leaders, decision makers and
technologists that helps move forward Norway.
The typical readers on tu.no are:
We discuss new technology and highlights social and
economic consequences. The articles are written with a
depth to provide greater insight for technologists, but are
also understandable to a wider audience.
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The business sectors tu.no covers most thoroughly are
oil/gas, construction, IT, energy and industry. In addition
we also follow the career, climate and environment,
biotechnology, engine and defense.
We also consider our readers’ interests as individuals
seriously by increasing our focus on consumer tests
and discussions of home
technology. This content is
clearly seperated from the
business related section on
tu.no and fronted primarily
evenings and weekends.
89%ofusersaremen.
62%ofusersareover35yearsold.
75%havethreeyearscollege/universityeducation.
24%aremanagers.
50%areITdecisionmakers.
50%decidespurchaseofconsultingservices.
42%decidespurchaseofindustrialproducts.
For more information on prices and ad formats see
separate media plan about Internet advertising
or visit annonsere.tu.no
Source: User survey tu.no, 2013
Norways largest website within techonlogy
Sector pages
On tu.no you can advertise on one or more of our sector
pages. Here you can aim people who are interested in
the relevant field. By advertising on these pages you can
target your audience. For example, if you advertise within
the energy sector, your ad will appear on all energy related
news / articles on tu.no.
Job market
tu.no/jobb is a meeting place for job seekers and employers­
only for engineers, civil engineers and others with higher
education. On our job pages we also publish relevant
articles­within the field job, career and education.
• 80 % of the readers have college / university as their
highest education.
• 58 % of the readers are looking to change jobs.
tu.no offers both regular weekly prices and
view-­based pricing on our banners.
Regular banner­s include fixed prices on both the
frontpage and our business pages.
View-based banners mean that you only pay for each time
the page containing your ad is viewed. With this system
you can choose the intensity of your advertising campaign,
for example many displays over
a short period or spreading them
out over a longer period of time.
Regardless, you only pay for the
agreed and documented volume.
1 million
page views
This opens for new and more
flexib­le­ad placement on our
website. You can expose yourself on the frontpage or
follow­specific business sectors. This way you can target
your message to the audience you are most interested in
reaching. We also offer rolling banners, with fixed pricing
both on the frontpage and our business pages.
Contacts and material (Internet)
Material specifications
Rune Johansson Annette Skram Hansen
Sales manager
[email protected]
Phone +47 982 16 683
KeyAccountManager
[email protected]
Phone +47 924 88 838
Avoidspacesandthelettersæ,øogåinthefilename.
File format Internet ads:
GIF, JPG or rich media (Flash and HTML).
File format newsletter ads: GIF, JPG or text ad.
Link(URL)totheadmustbeattached.
Links in HTML ads must open in a new window (_blank).
FlashadsmustincludeaclickTAG.
Adsincludingsoundshouldberestrictedandusedwisely,
we reserve the right to approve/deny ads with sound.
Material deadline
GIF and JPG: Friday at 14.00 hours.
Richmedia(FlashandHTML):Thursdayat14.00hours.
Special concepts: Normaly one week, but we reserve the
right to extend the deadline according to complexity.
File transfer
[email protected]
or directly to your contact person.
Gry Melsom
Advertisingmaterial
[email protected]
Phone +47 909 65 986
For further information see annonsere.tu.no
Subscribe to Teknisk Ukeblad
You can easily subscribe in the following ways:
•
•
•
•
Send SMS code TU to 2007
Go to tu.no/abonnere
Send e-mail to [email protected]
Contact customer service by phone +47 23 33 91 48
Prices:
1,240 NOK for 1-year subscription.
750 NOK for half-year subscription.
All members of Tekna, Nito and Polyteknisk Forening
receive­subscriptions to Teknisk Ukeblad included in their
member benefits.
Teknisk Ukeblad is also available in single-copy
sales, find your nearest retailer on tu.no/forhandler
Rune Åse
Subscription
[email protected]
Phone +47 909 50 007
NITO – The Norwegian Society of Engineers and
Technologists is the largest owner associations with
74,429 members. NITO trains engineers and technologists with both bachelor’s and master’s degree, and
others who have acquired equivalent qualifications.
Polyteknisk Forening – The Norwegian Polytechnic
Society has around 3,000 members and is the nations
leading civil forum for public debate. The association
is open, neutral and professional, positioned at the
intersection between public, private and other sectors
of society.
FOR DEG SOM SKAPER FREMTIDEN WWW.TU.NO
FOR DEG SOM SKAPER FREMTIDEN
Design:TekniskUkebladMediaASCoverphoto:Colourbox
Tekna – The Norwegian Society of Graduate Technical
and Scientific Professionals has over 64,405 members
and is the union of professionals with a masters
degreeor equivalent in science or technology.
72 percent of members are civil engineers, and nearly
80 percent work in the private sector.
Teknisk Ukeblad Media AS
VisitingAddress:
Akersgata35,0158Oslo
PostalAddress:
PB380Sentrum,NO-0102,Oslo,Norway
Phone: +47 23 19 93 00
Fax: +47 23 19 93 01
[email protected] | tu.no