Transcript Ming Hsu - Neuroeconomics Laboratory

Ming Hsu
2220 Piedmont Avenue— Berkeley, CA 94720
Phone: (510) 642-1686 — E-Mail: [email protected]
Academic Positions
University of California, Berkeley
Assistant Professor, Haas School of Business
Affiliated Faculty, Helen Wills Neuroscience Institute
University of Illinois at Urbana-Champaign
Assistant Professor, Department of Economics
Affiliated Faculty, Beckman Institute
Affiliated Faculty, Neuroscience Program
Beckman Fellow, Beckman Institute
2009 – present
2010 – present
2008 – 2009
2006 – 2008
Education
California Institute of Technology, Pasadena, CA
Ph.D. in Economics
Dissertation: Three Essays on Neuroeconomics
2006
University of Arizona, Tucson, AZ
B.A. in Political Science
Summa cum Laude
2001
Journal Articles
Zhu, Lusha, Adrianna Jenkins, Eric Set, Donatella Scabini, Robert Knight, Pearl H. Chiu, Brooks KingCasas, and Ming Hsu. “Damage To Dorsolateral Prefrontal Cortex Affects Tradeoffs Between Honesty
And Self-Interest.” Nature Neuroscience, 2014.
Set, Eric, Ignacio Saez, Lusha Zhu, Daniel Houser, Noah Myung, Songfa Zhong, Richard Ebstein,
Soohong Chew, and Ming Hsu. “Dissociable Contribution Of Prefrontal And Striatal Dopaminergic
Genes To Learning In Economic Games.” Proceedings of the National Academy of Sciences, 111:
9615-9620, 2014.
Bertoux, Maxime, Florian Cova, Mathias Pessiglione, Ming Hsu, Bruno Dubois and Sacha BourgeoisGironde. “Behavioral variant frontotemporal dementia patients do not succumb to the Allais paradox.”
Frontiers in Neuroscience, 8, 2014.
Lieder, Falk, Ming Hsu, and Thomas Griffiths. “The high availability of extreme events serves resourcerational decision-making.” Proceedings of the 36th Annual Conference of the Cognitive Science
Society. July, 2014.
Smidts, Ale, Ming Hsu, Alan Sanfey, Maarten Boksem, Richard Ebstein, Scott Huettel, Joe Kable, Uma
Karmarkar, Shinobu Kitayama, Brian Knutson, Israel Liberzon, Terry Lohrenz, Mirre Stallen, and
Carolyn Yoon. “Advancing Consumer Neuroscience.” Marketing Letters, 25: 257-267, 2014.
Chiong, Winston, Ming Hsu, Danny Wudka, Bruce Miller, and Howard Rosen, “Financial errors in
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dementia: Testing a neuroeconomic conceptual framework.” NeuroCase, 2013.
Zhu, Lusha, Daniel Walsh, and Ming Hsu. “Neuroeconomic Measures of Social Decision-Making Across
the Lifespan.” Frontiers in Neuroscience, 6: 1-7, 2012.
Hsu, Ming and Lusha Zhu. “Learning in Games: Neural computations underlying strategic learning.”
Louvain Economic Review, 78: 47-72, 2012.
Zhu, Lusha, Kyle Mathewson, and Ming Hsu. “Dissociable neural representations of reinforcement and
belief prediction errors underlie strategic learning.” Proceedings of the National Academy of Sciences,
109: 1419–1424, 2012.
Amaldoss, Wilfred, Alexander Brown, Yan Chen, Tony Cui, Alberto Galasso, Teck-Hua Ho, Tanjim
Hossain, Ming Hsu, Noah Lim, Mo Xiao, and Botao Yan (order alphabetical). “Behavioral models of
managerial decision-making.” Marketing Letters, 23: 405-421, 2012.
Rastad, Mahdi, Lusha Zhu, Roger Koenker, Jesse Spencer-Smith, and Ming Hsu. “Incorporating Action
Unit Co-movement in Classification of Dynamic Facial Expressions Using LASSO.” International
Conference on Pattern Recognition, 2010.
Kang, Min-Jeong, Ming Hsu, Ian Krajbich, George Loewenstein, Samuel McClure, Joseph Wang, and
Colin Camerer. “The Wick in the Candle of Learning: Epistemic curiosity activates reward circuitry
and enhances memory.” Psychological Science, 20: 963-973, 2009.
Sokol-Hessner, Peter, Ming Hsu, Nina Curley, Mauricio Delgado, Colin Camerer, and Elizabeth Phelps.
“Thinking like a trader selectively reduces individuals' loss aversion.” Proceedings of the National
Academy of Sciences 106: 5035-5040, 2009.
Hsu, Ming, Ian Krajbich, Chen Zhao, and Colin Camerer. “Neural Response to Anticipated Reward under
Risk is Nonlinear in Probabilities.” Journal of Neuroscience, 29: 2231-2237, 2009.
Hsu, Ming, Cédric Anen, and Steven Quartz. “The Right and the Good: Distributive Justice and Neural
Encoding of Equity and Efficiency.” Science. 320: 1092-1095, 2008.
Schultz, Wolfram, Kerstin Preuschoff, Colin Camerer, Ming Hsu, Christopher Fiorillo, Philippe Tobler,
and Peter Bossaerts. “Explicit Neural Signals Reflecting Reward Uncertainty.” Philosophical
Transactions of the Royal Society B. 363: 3801-3811, 2008.
Hsu, Ming, Meghana Bhatt, Ralph Adolphs, Daniel Tranel, and Colin Camerer. “Neural Systems
Responding to Degrees of Uncertainty In Human Decision Making.” Science, 310: 1624-1625, 2005.
Thomas, Kevin, Ming Hsu, Holly Laurance, Lynn Nadel, and W. Jake Jacobs. “Place learning in virtual
space III: Investigation of spatial navigation training procedures and their application to fMRI and
clinical neuropsychology.” Behavior Research Methods, Instruments, & Computers 33:1, 2001.
Hsu, Ming, Lee Ryan, Lynn Nadel, Kevin Thomas, and W. Jake Jacobs. “Functional neuroimaging of place
learning in a computer-generated space.” NeuroImage, 11:5, 2000.
Book Chapters
Hsu, Ming and Kerstin Preuschoff. “Uncertainty,” in Arthur W. Toga, ed. Brain Mapping: An Encyclopedic
Reference. Forthcoming. Elsevier.
Hsu, Ming and Winston Chiong. “From Laboratory to Clinic and Back: Connecting Neuroeconomic and
Clinical Measures of Decision-Making Dysfunctions,” in Michael Diefenbach, Deborah Bowen, and
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Suzanne M. Miller, eds. Handbook of Health Decision Science. Forthcoming. Springer.
Hsu, Ming and Lusha Zhu. “Commentary: Ambiguity Decisions in the Human Brain,” in Tom Zentall and
Phil Crowley, eds. (2013) Comparative Decision Making Analysis. Oxford University Press.
Bossaerts, Peter, Kerstin Preuschoff, and Ming Hsu. “The Neurobiological Foundations of Valuation in
Human Decision Making under Uncertainty,” in Paul Glimcher, Colin Camerer, Ernst Fehr, and Russell
Poldrack, eds. (2008) Neuroeconomics: Decision Making and the Brain. Amsterdam, Elsevier.
Hsu, Ming, Hung-Tai Lin, and Paul McNamara. “The Neuroeconomics of Decision-Making in the Aging
Brain: The Example of Long-Term Care,” in Kevin McCabe and Daniel Houser, eds. (2008) Advances in
Health Economics and Health Services Research. Amsterdam, Elsevier.
Camerer, Colin, Meghana, Bhatt, and Ming Hsu. “Neuroeconomics: Illustrated by fMRI and LesionPatient Evidence of Ambiguity-Aversion,” in Bruno Frey and Alois Stutzer, eds. (2007) Economics and
Psychology: a Promising New Cross-Disciplinary Field. Cambridge, MIT Press.
Hsu, Ming. “A Game Theoretic Model of Elections with Spatial and Distributive Preferences.” Caltech
Working Paper 1198.
Book Reviews and Popular Press
Hsu, Ming. “Neuromarketing: Mere Bundles of Mental States?” Peer Sphere: The CMO Council Journal,
2:36–37, 2012.
Hsu, Ming. Preface to “Investing and the Irrational Mind”, Robert Koppel, McGraw-Hill, 2011.
Hsu, Ming. Review of Midbrain Mutiny: The Picoeconomics and Neuroeconomics of Disordered Gambling by D.
Ross, C. Sharp, R. Vuchinich, & D. Spurrett, Journal of Economic Literature, XLVII: 1135-1136, 2009.
In Review
Hirota, Masayoshi, Ming Hsu, Charles Plott, and Brian Rogers (Order alphabetical). “Experiments in the
Dynamics of General Equilibrium Systems: Divergence, Closed Cycles and Convergence.” In Review.
Saez, Ignacio, Eric Set, Lusha Zhu, Andrew Kayser, and Ming Hsu. “Prefrontal dopamine promotes
human egalitarian behavior”. In Review.
Saez, Ignacio, Eric Set, and Ming Hsu. “From Genes to Behavior: Placing Cognitive Models in the
Context of Biological Pathways.” In Review.
Zhong, Songfa, Robin Chark, Ming Hsu, and Soo Hong Chew. “Computational Substrates of Social Norm
Enforcement by Unaffected Third Parties.” In Review.
Chen, Yu-Ping, Leif Nelson, and Ming Hsu. “Decoding neural responses to consumer brands with
functional MRI.” In Review.
Lectures & Seminars
2014
University College London, Neuroscience
University of Birmingham, Psychology
University of Bonn, Psychiatry
University of Illinois at Urbana-Champaign, Beckman Institute
University of Pennsylvania, Psychology
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2013
2012
2o11
2010
2009
2008
2007
2006
University of Zurich, Economics
Ecole Normale Supérieur, Paris, Neuroscience
Paris II - Sorbonne-Universités, Economics
Robert Wood Johnson Foundation and UC Berkeley School of Public Health
University of California, Berkeley, Neuroscience
University of California, San Francisco, Memory and Cognition Center
National University of Singapore, School of Business
University of Alberta, Finance
National University of Singapore, Joint Marketing, Economics, and Psychology
University of Chicago, Booth School of Business
Duke University, Center for Brain Sciences
Virginia Tech Carilion Research Institute, Neuroscience
National University of Singapore, Psychology and Economics
Kavli/National Academy of Science, Chinese American Frontiers of Science
California Cognitive Science Conference, Cognitive Science Student Association
University of California, Berkeley, Neuroscience
Stanford University, Psychology
University of California, Santa Cruz, Economics
Stanford University, College of Medicine
University of California, Berkeley, Economics
University of Southern California, Economics
University of California, Davis, Economics
Yale University, Psychology
University of California, Berkeley, Haas School of Business
University of Illinois at Urbana-Champaign, Beckman Institute Director’s Seminar
Yale University, School of Management
University of Alberta, Finance
Hong Kong University of Science & Technology, Economics
Korea University, Psychology
Seoul National University, Economics
University of Illinois at Urbana-Champaign, Institute of Govt & Public Affairs
University of Illinois at Urbana-Champaign, Psychology
New York University, Center for Neural Science
Ecole Normale Supérieure, Economics and Psychology
University of Tokyo, COE Distinguished Research Seminar
University of Iowa, College of Medicine
Hong Kong University of Science & Technology, Economics
University of Hong Kong, Economics
Microsoft Research
Boston Federal Reserve
National Taiwan University, Economics and Psychology
Caltech, Everhart Lecture Series
Conference Proceedings
Kayser, Andrew, Ignacio Saez, and Ming Hsu. “Dopamine in Social Valuation: A Genetic and
Pharmacological Study.” Annual Meeting of the American Academy of Neurology. April, 2014.
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Set, Eric, Ignacio Saez, Lusha Zhu, and Ming Hsu. “Contributions of Dopaminergic and Serotonergic
Pathways to Learning In Economic Games.” 4th Interdisciplinary Symposium on Decision Neuroscience. June
2014.
Hsu, Ming, Lusha Zhu, Adrianna Jenkins, Donatella Scabini, Robert Knight, Pearl Chiu, and Brooks KingCasas. “The Power of Words: Neural Mechanisms Underlying Honesty and Prosocial
Communication.” 4th Interdisciplinary Symposium on Decision Neuroscience. June 2014.
Chen, Yu-Ping, Leif Nelson, and Ming Hsu. “Decoding neural responses to consumer brands with
functional MRI.” 4th Interdisciplinary Symposium on Decision Neuroscience. June 2014.
Jenkins, Adrianna and Ming Hsu. “How considering events in sequence diminishes impulsivity”. 4th
Interdisciplinary Symposium on Decision Neuroscience. June 2014.
Kobayashi, Kenji and Ming Hsu. “Multiple Neural Representations of State- and Reward-based Errors”. 4th
Interdisciplinary Symposium on Decision Neuroscience. June 2014.
Saez, Ignacio, Eric Set, Lusha Zhu, Andrew Kayser, and Ming Hsu. “Prefrontal dopamine promotes
human egalitarian behavior”. 4th Interdisciplinary Symposium on Decision Neuroscience. June 2014.
Walsh, Daniel, Adrianna Jenkins, Takeshi Murooka, Taisuke Imai, and Ming Hsu. “The Cost of Shame
and the Value of Exculpation: Anticipation of Shame Modulates Neural Responses to Distributive
Behavior”. 4th Interdisciplinary Symposium on Decision Neuroscience. June 2014.
Kobayashi, Kenji and Ming Hsu. “Separable Neural Representations of Belief and Reward Updating”.
Society for Neuroscience. Oct. 2013.
Jenkins, Adrianna, Lusha Zhu, Eric Set, Donatella Scabini, Robert Knight, Pearl Chiu, Brooks King-Casas,
Ming Hsu. “Damage to Dorsolateral Prefrontal Cortex Diminishes the Impact of Honesty Motives on
Altruistic Giving”. Society for Neuroscience. Oct. 2013.
Set, Eric, Lusha Zhu, Songfa Zhong, Daniel Houser, Richard Ebstein, Soohong Chew, and Ming Hsu.
“Dissociable Contribution Of Prefrontal And Striatal Dopaminergic Genes To Learning In Economic
Games”. Society for Neuroscience. Oct. 2013.
Walsh, Daniel, Takeshi Murooka, Taisuke Imai, and Ming Hsu. “Shame and exculpation: integrating
modeling and neuroimaging approaches to social emotions”. Society for Neuroscience. Oct. 2013.
Kayser, Andrew, Ignacio Saez, Deanna Wallace, Ming Hsu. “Pharmacological Manipulation of Prefrontal
Dopamine Levels and Social Preferences”, Society for Neuroscience. Oct. 2013.
Chen, Yu-Ping, Leif Nelson, and Ming Hsu. “Identifying Symbols of the Consumer Marketplace from
Human Brain Activity.” Annual Meeting of the Cognitive Neuroscience Society. Apr. 2013.
Jenkins, Adrianna, Lusha Zhu, Eric Set, Donatella Scabini, Robert Knight, Pearl Chiu, Brooks King-Casas,
Ming Hsu. “Dissociable Neural Mechanisms underlying Altruistic and Honest Acts”. Annual Meeting of
the Cognitive Neuroscience Society. Apr. 2013.
Set, Eric, Lusha Zhu, Songfa Zhong, Daniel Houser, Richard Ebstein, Soohong Chew, and Ming Hsu.
“Dissociable Contribution Of Prefrontal And Striatal Dopaminergic Genes To Learning In Economic
Games”. Annual Meeting of the Cognitive Neuroscience Society. Apr. 2013.
Walsh, Daniel, Adrianna Jenkins, Takeshi Murooka, Taisuke Imai, and Ming Hsu. “The Cost of Shame
and the Value of Exculpation: Anticipation of Shame Modulates Neural Responses to Distributive
Behavior”. Annual Meeting of the Cognitive Neuroscience Society. Apr. 2013.
Chen, Yu-Ping, Leif Nelson, and Ming Hsu. “Identifying Symbols of the Consumer Marketplace from
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Human Brain Activity.” Society for Neuroscience. Apr. 2013.
Zhu, Lusha, Donatella Scabini, Robert Knight, and Ming Hsu. “Dissociation of Strategic and Reward
Learning In Individuals with Medial Prefrontal or Basal Ganglia Lesions”. Society for Neuroscience. Apr.
2013.
Set, Eric, Lusha Zhu, Songfa Zhong, Daniel Houser, Richard Ebstein, Soohong Chew, and Ming Hsu.
“Dissociable Contribution Of Prefrontal And Striatal Dopaminergic Genes To Learning In Economic
Games”. Annual Meeting of the Society for Neuroeconomics. Oct. 2012.
Kobayashi, Kenji, and Ming Hsu. “Eye Movement Patterns during Strategic Learning of Other’s Actions”.
Annual Meeting of the Society for Neuroeconomics. Oct. 2012.
Organizer for “Roundtable on Reading the Mind of the Consumer: Promises and Challenges of Predictive
Methods in Consumer Neuroscience”. Association of Consumer Research, (Vancouver, BC), October, 2012.
Zhu, Lusha, Donatella Scabini, Robert Knight, and Ming Hsu. “Dissociating Reinforcement and BeliefBased Learning in Humans with Basal Ganglia and Medial Prefrontal Damage.” Poster presented at
Annual Meeting of the Society for Neuroeconomics, (Evanston, IL) Oct, 2011.
“Neural Computations underlying Strategic Decision-Making”. Missouri Interdisciplinary Symposium,
(Columbia, Missouri), February 11, 2011.
Zhu, Lusha, Kyle Mathewson, and Ming Hsu. Poster presented at “Neural Computations underlying
Strategic Learning.” Annual Meeting of the Society for Neuroeconomics, (Evanston, IL) Oct 17, 2010.
“Neural Systems underlying Strategic Learning”. Choice Symposium, (Key Largo, FL), May 13, 2010.
Set, Eric, Alexander Slade, Edelyn Verona, and Ming Hsu. Poster presented at “Characterizing OtherRegarding Preferences in Psychopathy.” Annual Meeting of the Society for Neuroeconomics, (Evanston, IL)
September 25, 2009.
“Neuroeconomics of Justice”. 32nd Annual Meeting of the Japanese Neuroscience Society, (Nagoya, Japan),
September 16, 2009.
“Social Neuroeconomics: Decisions and Games”. International Congress of Physiological Science (Kyoto,
Japan), July 30, 2009.
Set, Eric, Alex Slade, Edelyn Verona, and Ming Hsu. “Testing Other-Regarding Preferences in
Individuals with Sociopathy”. Annual Meeting of the Economic Science Association, (Washington DC),
June 25, 2009.
Zhu, Lusha, Mahdi Rastad, Jesse Spencer-Smith, Roger Koenker, and Ming Hsu. “Facial Expressions of
Emotion and Psychological Games.” Annual Meeting of the Economic Science Association (Washington
DC), June 25, 2009.
Rastad, Mahdi, Lusha Zhu, Jesse Spencer-Smith, Roger Koenker, and Ming Hsu. “Quantifying Emotions:
Functional Data Analysis of Facial Expressions.” Annual Meeting of the Economic Science Association
(Washington DC), June 25, 2009.
Zhu, Lusha, Mahdi Rastad, Jesse Spencer-Smith, Roger Koenker, and Ming Hsu. “Facial Expressions of
Emotion and Psychological Games.” Poster presented at Annual Meeting of the Society for
Neuroeconomics, (Park City, UT) September 23, 2008.
Keynote Lecture, “Neuroeconomics of Justice: Decisions and Games.” 1st International Neuroeconomics and
Neuromanagement Conference, Zhejiang University (Hangzhou, China), Dec 12, 2008.
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“Neural Representation of Risk and Uncertainty in Human Decision-Making.” Inaugural conference of the
TSE Chair «Georges Meyer in Mathematical Economics» (Paris, France), September 3, 2008.
“Neuroeconomics of Justice.” 6th International Conference of Cognitive Science (Seoul, Korea), July 29, 2008.
“The Right and the Good: Distributive Justice and Neural Encoding of Equity and Efficiency.” 4th AsiaPacific meeting of the Economic Science Association, (Singapore) February 22, 2007.
“The Bad and the Worse: Neural Encoding of Equity and Efficiency in Distributive Justice.” Society for
Neuroeconomics Annual Meeting, (Hull, MA) September 24, 2007.
“Your Own Worst Enemy: Overconfidence and Escalation in a Fantasy Baseball Field Experiment.” 3rd
Asia-Pacific meeting of the Economic Science Association, (Shanghai, China) August 4, 2007.
“Distributive Justice and Neural Encoding of Equity and Efficiency.” Society for the Advancement of Economic
Theory, (Kos, Greece) June, 2007.
“Moral Decision-Making and Tradeoffs in Equity and Efficiency.” 2nd Asia-Pacific meeting of the Economic
Science Association, (Osaka, Japan) February, 2007.
“Probability Weighting Function in the Brain.” Annual meeting of the Society for Neuroeconomics, (Park City,
UT) September, 2006.
“Ambiguity Aversion in the Brain: Evidence from fMRI and Lesion Patients.” Annual meeting of the
American Economic Association (Boston, MA) January, 2006.
“Probability Weighting Function in the Brain.” Annual meeting of the Economic Science Association, (Tucson,
AZ) September, 2005.
“Neural Systems Responding to Degrees of Uncertainty In Human Decision Making.” 3rd Conference of the
Society for Neuroeconomics, (Kiawah Island, SC) September, 2005.
“Neural Systems Responding to Degrees of Uncertainty In Human Decision Making.” Annual Meeting of
the Economic Science Association, (Tucson, AZ) September, 2004.
“Ambiguity Aversion in the Brain.” Annual Meeting of the International Society for New Institutional
Economics, (Tucson, AZ) October, 2003.
“Experiments in the Dynamics of General Equilibrium Systems: Divergence, Closed Cycles and
Convergence.” Presented at the 6th Conference on Current Trends in Economics, The Society for the
Advancement of Economic Theory (SAET), (Rhodes, Greece) June, 2003.
“Strategic Decision-Making and Theory of Mind,” Poster presented at Campaign Arizona, (Tucson AZ)
September, 2000.
“Functional Neuroimaging of Place Learning in Computer-Generated Space.” Poster presented at Annual
Meeting of the International Conference on Spatial Cognition, (Rome, Italy) December, 2000.
“Functional Neuroimaging of Place Learning in Computer-Generated Space.” Poster presented at Annual
Meeting of the Cognitive Neuroscience Society, (San Francisco, CA) November 1999.
Selected Press Coverage
Huffington Post. “Weighing Honesty Against Self-Interest”. Sep 16, 2014.
PsychCentral. “Making The Choice Between Honesty & Self-Interest”. Sep 6, 2014.
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Nature Asia. “Fair Play”. Sep 1, 2014.
Xin Hua. “Scientists May Have Found the ‘Honesty Switch’”. Sep 1, 2014.
DiePress.com. “Brain Research: Honesty Resides Just Behind the Forehead”. Sep 1, 2014.
LearnVest. “Your Brain on Money: Our Genes May Influence Financial Choices”. Jun 23, 2014.
ABC Online. “Betting and investing behaviour: it's in the genes says study”. Jun 17, 2014.
Daily Mail. “Risk-taking is linked to chemicals controlled by our genes”. Jun 16, 2014.
San Francisco Business Times. “Genes and gambling: UC Berkeley study shows genes affect how people
bet”. Jun 16, 2014.
HuffPost Live. “The Matter Of Mind”. Sep 17, 2012.
Forbes. “It's not solitaire: Brain activity differs when one plays against others”. Feb 6, 2012.
KQED. “Beyond Strategy and Winning, How Games Teach Kids Empathy”. Feb 9, 2012.
LAS Alumni Magazine. “Cover Story: Money on the Brain”. Spring, 2009.
CJSR Edmonton. “Skeptically Speaking: Justice vs. Efficiency”. May 1, 2009.
Ars Technica. “Thinking like a trader leads to lower fear of financial loss”. Mar 16, 2009.
PBS Special. “Curious”. WNET/Thirteen New York. 2008.
Chronicles of Higher Education. “In the Thrall of Neuroscience”. Dec 5, 2008.
Skeptical Inquirer. “The Brain on Justice”. Sep 1, 2008.
Daily Telegraph. “Scanner shows our heart rules our heads”. May 9, 2008.
Science News. “Neurobiology: The Roots of Morality”. May 9, 2008.
News-Gazette. “Ethical decisions tied to brain's emotional centers”. May 9, 2008.
ABC News. “This is Your Brain on Ethics”. May 8, 2008.
Bloomberg. “Emotions, Moral Choice Linked in Study Watching Brain Activity”. May 8, 2008.
Science Daily (wire service). “Justice in the brain: Equity and efficiency are encoded differently”. May 8,
2008.
Newsweek. “Which Orphan Would You Starve?” May 8, 2008.
HealthDay (wire service). “Fairness is a hard-wired emotion”. May 9, 2008.
Synergy (Beckman magazine). “Making The Right Choice: A Coin Flip”. Spring, 2008.
Monitor on Psychology. “Making sense of dollars and cents”. Feb 2008.
Wall Street Journal. “Charting the Agony Of a Brain as It Struggles to Be Fair”. Oct 12, 2007.
Daily Telegraph. “When your gut instinct rules”. Dec 8, 2005.
Live Science (wire service). “How Ambiguity Messes with Our Brains”. Dec 8, 2005.
HealthDay (wire service). “Uncertainty Activates Brain's Emotion Centers”. Dec 8, 2005.
Nature News. “Heart rules head on risky calls”. Dec 8, 2005.
Chicago Tribune. “Brain study maps mechanics of decision-making”. Feb 13, 2005.
Teaching Experience
Marketing Research, MBA Course Instructor.
Marketing Research, Undergraduate Course Instructor.
Decision Making and the Brain, Graduate Course Instructor
Marketing Core, Undergraduate Course Instructor.
Fa2010, Fa2013, Sp2014
Sp2010, Sp2011
Sp2012, Sp2014
Sp2012, Sp2013
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Sp2009
Sp2009
Neuroeconomics, Graduate Course Instructor.
Behavioral Economics, Undergraduate Course Instructor.
Students Supervised
Lusha Zhu, Economics, University of Illinois at Urbana-Champaign
Eric Set, Economics, University of Illinois at Urbana-Champaign.
Yuping Chen, Haas School of Business, University of California, Berkeley.
Kenji Kobayashi, Neuroscience, University of California, Berkeley.
Falk Lieder, Neuroscience, University of California, Berkeley.
Mikel Delgado, Psychology, University of California, Berkeley.
Feng-Kuei Chiang, Psychology, University of California, Berkeley.
Elizabeth Johnson, Psychology, University of California, Berkeley.
Primary Advisor (2009-2011)
Primary Advisor (2009-)
Primary Advisor (2009-)
Primary Advisor (2011-)
Rotation Advisor (Fall, 2013)
QE Committee (May, 2013)
QE Committee (Dec, 2013)
QE Committee (Apr, 2014)
Service
Society for Neuroscience: Working Group on Open-Access Publication
Berkeley-Haas Asia Business Center: Wu Fellowship Selection Committee
Berkeley Center for Brain, Language and Thought: Steering Committee Member
2013
May, 2012
Sep, 2011
Honors
Kavli Fellow
Beckman Fellowship
Everhart Lecture Series Speaker
Li Ming Fellowship
Russell Sage Summer Institute for Behavioral Economics
2010
2006-2008
2006
2005
2004
Research Support
1 R01 MH098023 (Hsu)
4/01/2013-03/31/2018
.5 calendar
NIMH
$200,000
Neurobiological Substrates of Social Behavior: A Neuroeconomic Framework
The goal of this proposal is to study neural mechanisms of social learning in healthy adults as a
precursor to understanding the impact of mental illnesses on social functioning.
Role: PI
1 R01 NS074917-01A1 (Ivry)
5/1/2012 – 1/31/2017
0 calendar
NINDS
$250,000
Neural Mechanisms Underlying Hand Choice for Unimanual Action
The major goal of this project is to identify the neural processes that underlie the simple decision to use
the left or right hand when reaching for an object, a fundamental aspect of human behavior.
Role: Co-Investigator
1 R01 AG044838-01 (Zald)
9/1/2012 – 8/31/2015
NIA
$416,497
Dopaminergic Modulation of Subjective Valuation across Adulthood
0 calendar
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Research grant to assess the influence of individual and age differences in dopamine receptors and
frontostriatal network function on individual differences in affective traits, cognitive ability, and decision
preferences in a life-span sample of adults between the ages of 20 and 80.
Role: Co-Investigator
MOE2012-T2-1-051 (Hong)
11/1/2012 – 10/31/2015
0 calendar
Ministry of Education, Singapore
S$157,707
Discovering the Cognitive and Neurological Basis of Cultural Competence
This project seeks to understand how social, cognitive and emotional parameters interact with cultural
competence, background and experience, using experimental, computational and neurobiological
methods to uncover the interaction between culture and (i) social interactions (trust,
cooperation/competition), (ii) collective emotion, and (iii) cognitive flexibility.
Role: Co-Investigator
Center on the Economics and Demographics of Aging (Hsu)
2014-2015
Monoamine turnover and decision-making in older adults
$20,000
This project examines role of monoamines in decision-making by directly measuring monoamine
metabolite from cerebral spinal fluid (CSF) in humans.
Hellman Faculty Fund (Hsu)
2012-2013
Toward A Neural Basis of Consumer Behavior
$45,000
The goal of this study is to apply neuroimaging and machine learning techniques to characterize neural
systems involved in consumer behavior.
Center on the Economics and Demographics of Aging (Hsu)
2011-2012
Lesion Models of Social Decision-Making Deficits
$36,277
This project examines social decision-making deficits in focal brain lesion patients using game theory
experimental paradigms as cognitive probes.
NUS/Berkeley Risk Management Institute
2010-2012
Psychophysiology of Bubbles and Crashes in Experimental Asset Markets
$50,000
The goal of this study is to use neural and physiological techniques to study effects of emotions on
financial decision-making.
UC Berkeley Faculty Research Grant
2009-2010
Neural Computations underlying Strategic Learning
$20,000
The goal of this study is to use game theory and neuroimaging to characterize computations underlying
social decision-making processes.
Professional Experience
Editorial Boards
Frontiers in Neuroscience: 2010 – present
Journal of Neuroscience, Economics, and Psychology: 2011 – present
New Mathematics and Natural Computation: 2012 – present
Ad Hoc Reviewer
Business and Economics: American Economic Review; Association for Consumer Research; Economics and
Philosophy; European Economic Review; Journal of Behavioral Decision Making; Journal of Economic
Behavior and Organization; Journal of Marketing Behavior; Journal of Marketing Research; Journal of
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Strategy and Management; Management Science; MIS Quarterly; Organizational Behavior and Human
Decision Processes; Review of Philosophy and Psychology; Society for Consumer Psychology
Biological Sciences: Cognitive, Affective, & Behavioral Neuroscience; Cognitive Processing; Emotion;
European Journal of Neuroscience; Frontiers in Neuroscience; Human Brain Mapping; Journal of
Cognitive Neurosciences; Journal of Neuroscience; Journal of Neuroscience, Economics, and
Psychology; Journal of Physiology–Paris; Journal of Theoretical Biology; Nature Communications;
Nature Neuroscience; NeuroImage; Neuron; Neuropsychologia; Neuropsychology; Neuroscience &
Biobehavioral Reviews; Neuroscience Letters; Perspectives in Psychological Science; PLOS
Computational Biology; Proceedings of the National Academy of Sciences; Psychological Science;
Review of Philosophy and Psychology; Social Cognitive & Affective Neuroscience; Trends in Cognitive
Science.
Funding Agencies: National Institutes of Health; National Science Foundation; Dana Foundation; French
National Center for Scientific Research; Research Grants Council of Hong Kong; Social Sciences and
Humanities Research Council of Canada.
Member
American Economic Association
Association for Consumer Research
Economic Science Association
Society for Advancement of Economic Theory
Society for Consumer Psychology
Physiological Society of Japan
Society for Neuroeconomics
Society for Neuroscience