Transcript Targeting
Running a Successful Field Campaign • • • • • • • Determine Your Strategic Task Establish Your Vote Goal Build the Coalition Write a Plan Secure a Voter File Execute a Voter Contact Plan GOTV Get-Out-the-Vote Determine Your Strategic Task Developing a Vote Goal • How many votes does it take to win? Expected Vote _____ X (.50) + 1 = __________ Minimum Votes Needed To Win Expected Vote _____ X (.52) = ___________ Comfortable Margin of Victory Why form a Coalition? Forming coalitions with other groups of similar values, interests, and goals allow members to combine their resources and become more powerful than when they each acted alone. Advantages and Disadvantages • • • • • • Advantages Credibility Relationships Maximize resources Broaden scope and appeal Reduce competition Legitimacy • • • • Disadvantages Lose a measure of control Time Consuming Accountability and Follow Thru Politics The Foundation • • • • Identify Your Allies Diversity! Create an Executive Board Different Interests/Same Goal Build The Coalition • Evaluate all pros and cons • Develop compelling reasons to join Community leaders and political figures should be approached (with caution) • Do your homework Coalition Structure Steering Committee 30-40 Organizations Endorsements Get the Most from Your Coalition (some things you can ask them) • • • • • • • • • Mailings and Regular Emails to Members Fundraise Volunteer Endorsement Outreach Donate or contact PACs and Funders Campaign GOTV Phone IDs and Persuasion Principles of a Successful Coalition • Understand and respect self-interest • Choose unifying issues and agree to disagree in advance • Recognize that contributions vary • Clarify roles and decision-making procedures • Distribute recognition fairly • Communication is key Writing a Field Plan • • • • • Keep it simple Be creative Be flexible Detail every activity Keep everyone on the same page through training and measurable results • IF IT IS NOT WRITTEN DOWN, IT DOESN’T EXIST Field Plan • Every plan will include: – Targeting – Voter files and other data management systems – Volunteers – Voter Contact methods- phones canvassing, internet, events – Precinct organizing/House meeting model – Voter Registration – Early, absentee and same day voting – Base vote/Constituency organizing – Get Out The Vote (GOTV) – Timeline/calendar Voter File • List of Every Registered Voter – Name – Address – Phone Number – Date of Registration – Birth Date – Gender – Vote History – Other Unique Info Voter File Enhancement • • • • • • • Previous election history Changes in addresses New phone numbers Commercial data Email addresses Ethnicity Census block information Micro-Targeting and Data Mining Grasstop and Influential Organizing • Identify “grasstop” leaders • Organize “grasstop” leaders when looking for endorsements • Target engaging community leaders or “influentials” • “Influentials” create positive word-ofmouth persuasion Direct Voter Contact • ID and Educate Voters via: – – – – – Phones Canvassing Direct Mail Internet Constituency Organizing GOTV • ID GOTV Targets • Encourage Early Voting and Vote by Mail • Determine Tools and Tactics – Phone – Mail – Door to door • Coordinate Materials • Organize Volunteers • Plan transportation and communications “If we are together nothing is impossible. If we are divided all will fail.” - Winston Churchill Laurie Moskowitz FieldWorks, LLC 202-667-4400 [email protected]