Transcript NVRD Webinar PPT 8-7-2014

CELEBRATE
NATIONAL VOTER
REGISTRATION DAY!
Presented by
ABOUT NONPROFIT VOTE
Founded in 2005, Nonprofit VOTE partners with
America's nonprofits to help the people they serve
participate and vote.
We are a leading source of nonpartisan training,
materials and other resources for nonprofits doing
voter engagement work.
Find out more about our mission and partners on our site at About
www.nonprofitvote.org
TODAY’S PRESENTERS
Maggie Duncan
Elections Program Manager,
League of Women Voters
Jimmy Hernandez
Communications Director,
Voto Latino
Who
AGENDA
 What is National
Voter Registration
Day
 What will the day
look like?
 How to get
involved
 Support for
participants
Agenda
WHAT IS NVRD?
 The Challenge and
Opportunity of Voter
Registration
 Successes in 2012 and
2013
 2014 Goals
 How We’ll Do It
 Who’s Involved
What is it?
THE CHALLENGE OF VOTER REGISTRATION
Every election year, millions of Americans miss the opportunity to vote
simply because of missed registration deadlines or other voter registration
problems. In 2012, a group of organizations came together to change that–
and a holiday was born.
NVRD: 2012 AND 2013 SUCCESSES
NVRD was a massive
success in 2012 in 2013,
engaging thousands of
citizens, volunteers and
organizations:
• 350,000 + voter registrations!
• 2,154 participating
organizations from all 50
states
• 14,380 volunteers
• 809 NVRD events in 2013
2014 GOALS
• Register 350,000
people
• Engage 2,000 partners
• Reframe the
conversation about
voter participation
Goals
WHY NVRD SUCCEEDS
• Partnerships can bring our
message and our field
presence into every
community.
• New technology connects
interested voters with
helpful volunteers in their
community.
•
Media - One day of blow-out media
and communications work to make
sure no one can miss the news.
Why it
works
HOW NVRD WORKS
 Media
 Online Voter
Registration
 Finding a Local Event
How it
works
2014 MEDIA PLANS
• Large national media presence in both traditional
and new media.
• Social media will be especially important. Start using
#CelebrateNVRD now!
• Free communications toolkit for all partners (press
releases, email blasts, etc. at:
www.nationalvoterregistrationday.org)
Media
SOCIAL MEDIA
OFFICIAL HASHTAG
#CelebrateNVRD
Trended 2x Nationally on Twitter in 2013!
Look for NVRD on:
Twitter: twitter.com/#CelebrateNVRD
Tumblr: CelebrateNVRD.tumblr.com
Facebook: facebook.com/CelebrateNVRD
Media
FIELD PARTNERS
• Sign up as partner at:
www.nationalvoterregistra
tionday.org
• Tell us about your event
(when, where)
• Free materials (Sept. 5th)
• Host a registration event
on 9/23
• Report back about what
you did!
Partners
NVRD WEBSITE
QUESTIONS?
Questions?
VOTER REGISTRATION VENUES TO TARGET:
• Walk your neighborhood
• Farmers markets or busy
streets
• Bus stops
• Churches
• Schools
• Campuses and
Universities
• Local businesses
TOOLS FOR YOU
 Organizing Kit
 Guide to Voter
Reg in Your State
 Posters
 Press Release and
Media Guide
VOTER REGISTRATION TIPS
• Keep records
• Group training
• Practice your “pitch”
• Know the rules
• Partner with
experienced groups
(like the LWV or
Nonprofit Vote)
• Keep it positive and
personal!
Tips
KEY VOTER REGISTRATION GOALS
• Reach the most
people
• Think: Who is
unregistered?
• Get help
• PROMOTE!
MAKING THE PITCH
• Get voters talking about what matters to them
• Voting is a chance for all of us to have our say
• Election Day is the one day when we are all equal,
but we have to be registered in order to participate
• If you’ve moved, you need to re-register!
• Friendly always wins!
The Pitch
NEXT STEPS
• Sign up as a partner!
• Ask questions – we are
here to help
• Partner up
• Start planning early
Next Steps
[email protected]
617.357.VOTE (8683)
www.nonprofitvote.org
Nonprofit VOTE
89 South Street
Suite 203
Boston, MA 02111
Maggie Duncan
[email protected]
Jimmy Hernandez
[email protected]