Transcript Fund Development

Fund Development
2013 Conference for
Life Long Learning
July 24-26, 2013
1. Where are we now?
2. Where do we want to be?
3. How do we get there?
WHERE ARE YOU NOW?
First Question: Is your organization
registered as a not-for-profit corporation in
your state?
If yes……..
Do you file Form 990 annually with the
Internal Revenue Service?
The answer to these questions will
determine where you can go.
501 (C) 3
DESIGNATION
Not a 501 (C) 3
DESIGNATION
Question Two:
Understanding the
history and culture of
your Organization
Question Three:
Understanding the
governance structure
of your organization
Question Four:
Conducting a
Development Audit
WHERE DO YOU WANT TO BE?
1) Create a unique Fund Development Plan and
Statement of Purpose for realistic fundraising
goals with respect to the annual budget in
place.
2) The plan outlines the strategic steps required
to reach those goals.
3) The plan assigns specific responsibility to
officers, directors and staff for accomplishing
the plan.
HOW DO YOU GET THERE?
Part One
Getting the House in Order
Appoint an ad hoc committee of
stockholders, i.e. officers, directors,
committee chairs (especially the Finance
Committee, Marketing Committee and Fund
Development Committee chairs) members,
staff, users, providers, donors and other
interested parties to develop the Fund
Development Plan and Statement of
Purpose.
The Ad Hoc Committee for the Fund Development Plan
will need to do the following:
10 MUST DO!
1) Review the Mission and Vision Statement and write a Case for
Support
2) Review the fundraising database to determine adequacy for new
plan goals and make adjustments accordingly
3) Review gift acceptance policies and gift acknowledgment and make
adjustments accordingly
4) Develop a strategy for identifying new donors through data-mining
5) Develop a public relations and communication plan that supports
the Fund Development Plan
6) Develop a first year plan with specific financial goals along with a budget of
costs to achieve those goals, to assist staff and board to set income goals in the
annual budget and set the stage for the second year plan and beyond
7) Present the Fund Development Plan to the Executive Committee for their
approval
8) The Executive Committee presents the Fund Development Plan to the Board
of Directors for their approval
9) The Board of Directors instructs the Finance Committee, Marketing
Committee and most important, the Fund Development Committee to work
together to meet the targeted goals, and to prepare for the successful
implementation of the Fund Development Plan in the second year and beyond
10) The Fund Development Plan is presented at the Board of Directors Training
at the beginning of each new fiscal year. At this time each Board of Director is
given the information they will need to support the goals set forth in that years
budget
HOW DO WE GET THERE?
Part Two
It’s Show Time!
The Ad Hoc Committee completed their work to
present and have approved by the Board of
Directors a Fund Development Plan.
Now it is time to implement the plan by those
committees within the organization with
expertise to do so.
Working closely with the Finance Committee and the Marketing Committee,
the Fund Development Committee determines its financial goals and
operating budget for the coming fiscal year.
The Fund Development Committee presents to the Board of Director it’s
Fund Development Strategy for that fiscal year.
The Fund Development Strategy Plan is a very specific timeline for each
category of income. It sets forth specific dates and responsibilities and the
steps required to reach these goals. The report to the Board of Directors is
given each month as to how well the committee is doing in reaching these
goals.
These goals could include foundation grants, annual funds campaign,
federated campaigns (United Way etc.) special events, unsolicited income
(memorial gifts), interest income, matching gifts, and other opportunities
The Fund Development Committee also sets goals
for gifts to their organizations endowment, if they
have one, through planned giving. These gifts could
be realized at any time and therefore are not a part
of the budget.
To maximize success many categories such as the
annual fund campaign or a special event will have a
chairman. This chairman could be an officer or
director. It could be a stockholder.
Donor Recognition
Thanking and recognizing donors is the most
important thing an organization can do. Thank
you letters to any donor must be sent out within
two weeks of the donation or event. The
amount of the donation is noted in the letter.
Create a donor recognition plan that is unique to
your organization. This recognition could be one
of many ways to show your appreciation for the
donation given.
Timing is Everything
A Strategy Plan to coordinate the timetable for
all activities concerning fundraising is necessary
for a successful result.
The plans will consider the yearly calendar of
events of the organization, when the fund
raising events will occur, who is responsible for
them being carried out, and a process for
reporting to the Board of Directors and stock
holders
OLLI@UGA
In early summer of 2012
the incoming President
appointed an ad hoc
committee to determine
where we were.
The committee included the
president, president-elect,
officers, directors,
committee chairs, members
and staff.
Their first task was to
review the mission and
determine our vision for
the future.
They reviewed the current
database and found it was
inadequate. A short term
(one year) plan was devised
to be able to proceed.
A gift acceptance and
recognition policy was
established.
It was determined that the Long
Range Planning Committee
would make membership
recruitment and surveying along
with donation management a
top priority.
A modest first year plan, an annual giving
campaign, established specific goals.
($5,000) A budget for costs was estimated.
($3,200) The Executive Committee
reviewed the ad hoc committees plan and
recommended that it be approved by the
Board of Directors. It was approved.
The work of the ad hoc committee was
completed.
The Board of Directors appointed
a chairman of the newly created
Fund Development Committee.
The chair then recruited from the
membership individuals with
expertise to work with him to set
the plan in motion.
The Publications Committee worked with the committee to create a FUND DEVELOPMENT SPECIAL EDITION
of the OLLI Times to educate the membership by making our case for support.
The Olli Times went on to inform the membership of the Leave a Legacy program and Special Events.
The Leave a Legacy planned giving program had been established in May of 2012. It is managed for OLLI@UGA by the UGA
Foundation. The goal is to obtain thirty gifts in three years.
The Annual Campaign Fund was discussed in detail. Annual giving is the mainstay of almost every successful
nonprofit organization.
We shared our Statement of Purpose for establishing the Fund Development committee.
The Special Edition of the OLLI Times was mailed to every member on December 1, 2012. A gift card was included in
the mailing. This was three months after the Ad hoc committee was established.
A second letter from the President was sent on May 1, 2013 to all members.
May, 2013
Dear OLLI@UGA Member,
The financial mainstay of almost every successful not-for-profit organization is a vibrant annual fund. OLLI@UGA is no
exception.
In December 2012, we launched the OLLI@UGA annual fund campaign. As our membership approaches 1100, we will use
the fund to keep our programs affordable. The fund will mitigate the rising costs of printing, space, and staff. It will be the
foundation for long-term financial stability.
Financial support from our membership, coupled with sound fiscal management policy established by the board of
directors, will strengthen the relationship between OLLI@UGA the Osher Lifelong Learning Institute. And it will influence
our ability to raise other operating monies.
Therefore, I would like to encourage all of you to make a donation during fiscal year 2013-2014. The amount you donate,
while important, is ultimately not as important as the fact that you donate.
On behalf of the board of directors I would like to thank you for your support of OLLI@UGA, an organization we all love
and from which we all benefit.
Sincerely yours,
Bill Alworth
President, OLLI@UGA
At the end of the fiscal year 2012-2013,
June 30, 2013, the Annual Fund had
raised $7,005. Our goal was $5,000. The
costs for the year were $3,112. Our
budget was $3,200.
The Leave a Legacy planned giving
program had reached its goal of ten
donors by June 30, 2013.
A report from the Fund
Development Committee was given
to the Board of Directors.
The President then sent a report to
all OLLI@UGA members in July of
2013 detailing the results for the
year.
LOOKING AHEAD!
The coming fiscal year has a much
more aggressive strategy plan for
Fund Development.
This plan was reviewed by the
Executive Committee and
approved by the Board of
Directors.
Fund Development
Strategy Plan for FY
2013-2014
Leave a Legacy:
One mailing per year to membership in October
Two inserts in the registration booklet in the fall and spring
Five articles in the OLLI Times
Ongoing updates on the OLLI@UGA web site
Fund Development Report mailing in July
Personal visits to all SIG’s, Lunch and Learn, other events as
appropriate
Annual Fund Campaign
Two mailing per year to membership on November 15 and May 15
Two inserts in registration booklet in the fall and spring
Five articles in the OLLI Times
Ongoing updates on the OLLI@UGA web site
Establish a 100 for 100 Club to be announced in the Fund Development Report
letter in July
Establish a “Round Up” campaign to be announced in Fund Development Report
letter in July
Personal visit to SIG’s, Luncheon Programs, other events
Establish a matching gift program
Special Events
Two “major” events per year - one in the fall the other in
the spring
Two “minor” events per year - one in the summer one in
the winter
Five articles in the OLLI Times
Ongoing updates on the OLLI@UGA web site
Advertising as needed
Memorial Gifts
Two articles per year in OLLI times
Ongoing updates on OLLI@UGA web site
SCRIP Program
Ongoing throughout fiscal year
The OLLI@UGA revenue
budget for 2013-2014 is
$14,000.00
The expense budget is
$4,000.00
It will only succeed if the education of our
members begins to buy into the statement
of purpose and see the long term benefits
as outlined in the case statement.
The Fund Development Committee and
the Board of Directors will be working very
hard to do both this coming year.
Stay tuned!