What is Flex Serve?

What is Flex Serve?

• • • • • • • • • Express wash conveyor with free vacuums • Typically friction – (St. Louis Touch Free) Menu prices typically start at $3 Typically have an attendant on duty to help load vehicles Typically have dual gate entry systems Sold to operators as high volume washes Modeled after Benny’s in Baton Rouge, LA Concept pushed by Sonny’s and other full serve conveyor suppliers Sold to deliver 150 cars per hour Good number have been sold in southern US

Flex Serve Locations

What about dual gate entry systems, how do they work?

Who are Flex Serve Customers?

Who Are Flex Serve Customers?

• • • • Independent investors Existing tunnel operators Existing car wash operators Quick Trip

What Is Flex Appeal?

What is Flex Appeal

• • RYKO's marketing version of Flex Serve • Began with a select group of RYKO distributors, RYKO sales people and RYKO engineering.

• Several meetings and conference calls September through November Decided on a strategy to takes the concept to the next level

What is the strategy with RYKO’s Flex Appeal?

• • • • • • • Address a “hot” market segment we may have been missing Draw more traffic and sales leads with the Flex Appeal Concept Potentially defend oil industry customers Convert Flex Serve customers to RYKO Flex Appeal Compete more effectively and provide more sales, with a more advanced offer Provide better profits via a lower initial investment and lower cost of operation to Flex Appeal Operators.

Sell more car wash equipment

Action plans!

• • • • • • Develop sales and marketing support materials Develop drawings and other engineering support Outsource products not currently available to make this concept viable Train the field on the concept Advertise Sell equipment

RYKO Flex Appeal Products

What is different about the RYKO Flex Appeal conveyor?

• • • • • • Very little!

More of the same RYKO components (in some cases) longer conveyor track (in some cases) Dual gate entry system (in some cases) Central Vacs offered free to wash patrons One other component to be sourced • Tire shine applicator

Flex Appeal Advantages!

• • • With or without gates With or without attendants With free central vacs • Or RYKO code vacs • • As good or better wash!

The potential for a much lower: Initial investment and cost of operation

Sales and Marketing Support

The Advertisement This advertisement Has been running in the national car wash publications Since the beginning in the month of November.

People who read the ad will be encouraged to call or visit our web page for more information on Flex Appeal

These are the publications where ads have run in November 2004 and January 2005

Magazine

Americas Car Care Business Professional Car Washing Auto Laundry News Modern Car Care People who request more information on Flex Appeal are sent:

The Flex Appeal brochure also helps promote the features and the benefits of our code activated equipment

Flex Appeal Brochure

Brochure The Flex Appeal brochure Promotes our conveyor packages and the advantages our system offers over other types of washes

Flex Appeal Information Pamphlet

Pamphlet The Flex Appeal Pamphlet is a step-by-step explanation of the benefits of offering flexible service at the car wash site. Various aspects of our equipment is highlighted in each step

Flex Appeal Product Guide

Product Guide To help customers and sales people see all of the parts available in the Flex Appeal line, the product guide makes it easier for people to create and order a Flex Appeal system The Product Guide includes part numbers, a picture and a description of individual components of the line. This will be important when an existing conveyor customer wants to upgrade or add on.

Flex Appeal Success Brochure

Success Stories The Flex Appeal Success Stories Brochure feature Ryko customers telling about their car wash successes Car wash owners, like everybody react positively when “one of their own” tells about their successes

MARKETING MATERIALS AVAILABILITY

Flex Appeal Ads Flex Appeal Brochure Flex Appeal Pamphlet Flex Appeal Product Guide Flex Appeal Drawings Flex Appeal Component Dimensions and configurations Package pricing Web site Addition Began in November Issues Available NOW Available NOW Available NOW Available NOW Available NOW Available NOW Available NOW

Flex Appeal Pricing

• • • • Available today Configurations to match Sonny’s Head to head features to features Competitive

Outsourced Products

Dual gates for Flex Appeal

• • • • Dual gates are available from ICS.

• ICS focus is Tunnel Master Software • • ICS out sources the gates and the coin boxes Contact ISC and they will handle the sale Distributors are free to contact ICS directly Dual gate system runs $70,000 + You have to decide with your customer the value of running dual gates

Central Vacs for Flex Appeal

• • • • • Central Vacs are available from Vacutech You contact Vacutech and they handle they handle the sale, installation and warranty. Information packs will be sent out within the next couple of weeks Central vac systems sell for around $30,000 Distributors are free to contact Vacutech directly

Engineering Support

Drawings

• Generic site plans and equipment drawings are available today for 50 through 150 foot Flex Appeal Conveyors • Site specific drawings are also available through RYKO’s normal process for conveyor drawings

Equipment configurations

• • • • • Now available Table showing space required for each component Build your own conveyor Limits on component use Combinations of components in length efficiencies

Next Steps

Starts With You!

• • • • • • Flex Appeal is available now RYKO is ready to support your efforts There is opportunity to sell equipment by pursuing Flex Appeal opportunities today Use the materials Follow up on sales leads Call for support!

Conclusion

Conclusion

• • • • Flex Serve is “HOT” RYKO has developed a concept to get you into the business • Marketing and advertising support materials are available today Engineering support is available today It’s time to sell Flex Appeal

2005 Winter Sales Meeting