Transcript Document

ENROLLMENT SHAPING
2007
Action Steps
Admitted Students Point-in-cycle Trend--Census
Source: http://imir.iupui.edu/picx
Enrolled Students Point-in-cycle Trend – Census
Enrolled Students Point-in-cycle Trend – Census
Total Indianapolis Students Registered by Week
Nursing Heads by Week
Nursing Credits by Week
THE ENROLLMENT LIFECYCLE
Admitted
Prospect
Enrolled
Donor
Graduate
Alumni
The Many Doors to IUPUI—
Undergraduate
Stop Out
Freshman Beginner
External
Transfer
Intercampus
Transfer
The Many Doors to IUPUI
Stop Out
Freshman Beginner
External
Transfer
Intercampus
Transfer
Each door should serve a role in
accomplishing IUPUI’s enrollment
goals
and
Each category of student has to
be recruited and managed
differently
Competing Priorities
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Access
Academic profile of incoming students
Multidimensional diversity
Affordability
Need-based aid
Merit aid
Retention
The Rankings
Our Message
IUPUI combines the academic strength of both
Indiana University and Purdue University with
the advantages of being located in a dynamic
urban setting. Our unique combination of
degrees and access to resources cannot be
matched by any other campus in Indiana.
Come see what all the excitement is about!
WHERE
IMPACT IS MADE
Key Recruitment Goals for
Enrollment Shaping Initiative
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Non-Resident
International
Diversity
Greater Indianapolis Metro Area
High ability
A Definition of Recruitment
Recruitment is any activity that will impact a
student’s decision on whether or not to
enroll and persist at the university.
Recruiters include admissions professionals,
but also current and future students,
community members, faculty, alumni and
university staff.
The Enrollment Funnel
Prospects
Applicants
Admits
Enrolled
Time
Suspects
A Two-Fold Strategy
• Expand the top of the funnel.
– Examples of interventions:
• Purchase more prospect names
• Attend more recruitment events
• Segmented marketing of programs and
scholarships
• Expand reach of campus events
• Step onto Campus
– 2160 attendees (+985 from 2006)
– 103 high schools covering the state from
South Bend to Evansville
A Two-Fold Strategy
• Increase the yield from one stage of the
funnel to the next.
– Examples of interventions:
• Targeted scholarships
• Personalized “High-touch” messages focusing on
the individual
An Example:
Non-Resident Freshmen
Recruitment
Facts
• The state of Indiana is the 5th largest net
importer of college bound students
• Fall 2007 IUPUI had 9.1% non-resident
enrollment (Fall 2006—9%)
– 3.6% of undergraduate students (2006-3%)
– 22.6% of graduate/professional students (2006-23%)
• Resident students decreased by 37 (-0.1%) and
Non-resident students increased by 127 (+4.9%)
www.indiana.edu/~urr/research/index.shtml
Defining the Challenge
• To increase the number of new Non-Residents
to 10% of the incoming freshmen class (or 400
students), IUPUI will need to enroll 270
additional Non-Resident students (including both
domestic and international).
• At 2006 rates, this will require 1660 additional
applications and 700 more admits from NonResident students.
• This would represent a 200% increase in
applications and admits from Non-Resident
students.
Key Audiences
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Prospective Students
High School Counselors
Parents
Overseas Advisors
Community Leaders
Alumni
Key Messages
• A world-class urban university
• Connecting research with the
undergraduate experience
• Connecting students with the marketplace
• Connecting students with the community
• Visit IUPUI
Key Initiatives
• Expand recruitment travel
outside of Indiana
• Generate student-specific
communications
• Increase publicity of
scholarship opportunities*
• Enhance on-campus
programming
• Increase communications
and outreach programs
• Coordinate
communications and
events across campus
• Share student data
• Welcome mutual
participation in events
• Provide consistent
messages
• Smooth transitions of
students from one unit’s
recruitment to the next
unit’s recruitment
• Welcome faculty
participation in recruitment
at key times
Proposed NonResident Admission Based
Scholarship Opportunities
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Valedictorian/Salutatorian -$10,000
Outstanding Freshman-$8,000
Dean’s Recognition-$6,000
IUPUI Service Award-$2,000-$4000
International Ambassador-$3,500
IUPUI Housing Stipend-$2,500/one time
IUPUI Study Abroad Stipend-$2,500/one
time
Key Initiatives
• Expand recruitment travel
outside of Indiana
• Generate student-specific
communications
• Increase publicity of
scholarship opportunities
• Enhance on-campus
programming
• Increase communications
and outreach programs
• Coordinate
communications and
events across campus
• Share student data
• Welcome mutual
participation in events
• Provide consistent
messages
• Smooth transitions of
students from one unit’s
recruitment to the next
unit’s recruitment
• Welcome faculty
participation in recruitment
at key times
How Academic Units Can Assist
• Coordinate current recruitment activities
with those of the Office of Admissions
– (We want to reinforce, not duplicate)
• Faculty support and participation
• Policy review
• Communication
Issues for the Future
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Development of regional recruiters
Better technology
Partnerships with alumni recruiters
Staffing for scholarship, financial
assistance, and student life programs
• Catering to the needs and expectations of
a more “traditional” student body