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Non-Resident Recruitment @ IUPUI Trends & Initiatives Chris J. Foley The Office of Undergraduate Admissions Sara Allaei The Office of International Affairs November 2011 General Comments • Building new markets take 3-4 years to take hold. • Planning for NR recruitment began in Fall 2007. • First full year of NR recruitment began in Spring/Fall 2008 for Fall 2009 class. • New NR freshmen have increased by 68% since 2006. • Overall NR enrollment has increased by 73% since 2006. New Non-Resident Freshmen 100 90 80 ESI Domestic Non Resident Students International Students Non Resident Students Non ESI Students 70 60 50 40 30 20 10 0 2006 2007 2008 2009 2010 2011 New Non-Resident Transfers* 120 * For 2006 and possibly 2007, bachelor’s degree students were included as transfers which explains the drop in transfers for 2009, 2010, and 2011. 100 80 60 40 20 0 2006 2007 2008 2009 2010 2011 ESI Domestic Non Resident Students International Students Non Resident Students Non ESI Students Continuing Non-Resident Students 500 450 400 ESI Domestic Non Resident Students International Students Non Resident Students Non ESI Students 350 300 250 200 150 100 50 0 2006 2007 2008 2009 2010 2011 Total Non-Resident Students 1000 Non ESI Students International Students Non Resident Students ESI Domestic Non Resident Students 500 0 2006 2007 2008 2009 2010 2011 Total Non-Resident Enrollment 3500 3000 2500 2000 1500 1000 500 0 Key Domestic Recruitment Goals • • • • • • Increase transfer as well as freshmen enrollments Increase prospect pool Increase applicant pool Increase % of applications completed Increase yield on admitted Increase retention Domestic Recruitment Initiatives • Continue previous initiatives • Expand recruitment in Chicago-Milwaukee and West Coast • Added regional recruiters in Chicago & LA • Will focus on high school and community college • Contracted with Royal & Co to expand and improve yield on names purchases • Foster more campus visits • “Drive-in/Fly-in” program • Non-Resident Overnight Experience Domestic Recruitment Initiatives • Increase participation in Jaguar Alumni Group (JAG) program • Increase number of feeder community college programs in California, Illinois, Florida, and Washington • Increase personalized post-admissions communications • Better coordination between diversity programs and non-resident initiatives (our non-residents are generally twice as diverse as our in-state students) Key International Recruitment Goals • • • • • • Increase transfer as well as freshmen enrollments Increase Prospect Pool Increase Applicant Pool Increase % of Applications Completed Maintain Yield on Admitted Students Maintain 1st Year Retention and Increase Graduation Rates Top Undergraduate Countries 200 Top Countries Represented in International Undergraduate Enrollment in the U.S. Fall 2010 China South Korea India Canada Vietnam Saudi Arabia Japan Mexico Nepal Taiwan Hong Kong Malaysia Indonesia Source IIE Open Doors Survey Data 2011 180 160 140 120 100 80 60 40 20 0 Saudi Arabia China South Korea India Japan Mexico 2009 Indonesia 2010 Taiwan 2011 Nigeria Malaysia Germany United Kingdom Iran International Recruitment Initiatives • Continue development of IUPUI brand worldwide o Maintain web profiles in languages of key target countries, increase IUPUI student reviews o Distribute scholarship announcements and new recruitment video to EducationUSA and other advising networks o Participate in selective media opportunities • Engage current international students o International Ambassadors Program o International Peer Mentoring Program International Recruitment Initiatives • Increase number of international transfer programs o Expand enrollment from US feeder CCs: Seattle CCs, Vincennes, coordinate new domestic outreach o Implement dual degree programs with SYSU o Establish new transfer programs with foreign institutions • Expand outreach to intensive English programs o Establish quarterly campus visit program for students enrolled at ELS Language Center o Develop outreach program to regional IEPs International Recruitment Initiatives • Expand recruitment of government-sponsored undergraduate students • Expand International High School Counselor Summer Fly-in campus visit program • Expand participation in Faculty International Recruitment Travel Grant Program • Expand participation of international alumni in yield events • Implement new International Admissions system with capability for direct upload of documents Undergraduate International Enrollment by Residency 700 118 600 98 68 546 561 131 500 134 400 300 552 495 200 345 100 0 Fall 2007 Fall 2008 Fall 2009 Nonresident Fall 2010 Resident Fall 2011 Student Support Implications • International undergraduates require unique support system – OIA adding a 2nd International Student Advisor position • Language support/proficiency development – consider development of specialized EAP courses tied with block registration to key gateway courses • Cross-cultural training for staff and faculty • Faculty development related to teaching international students Chris J. Foley The Office of Undergraduate Admissions [email protected] Sara Allaei The Office of International Affairs [email protected]